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Answer Upon - GETTING YOUR MESSAGE ACROSS
My Experiences in DIY SEO
Or ‘why it is easier to pay for it, but not necessarily as satisfying as doing it on your own’Oct – I had an idea for a business venture and having had some successes with the main element of it, namely sourcing hard to find, unusual or just urgent building materials, I decided to go for it and progress it further.To start I needed an internet presence, promptly purchase the domain source4me and sourceforme, amongst others.Great, a friend of mine is a computer programmer for Sky he will be able to offer up some advice, err No! apparently computer programming and html are like not the same thing? This was news to me and I am already giving away my ignorance.I only had Frontpage on my machine so that had to be my starting point.My first attempt can still be found on free web pages (of which more later). If you know enough to view the source code you already know more than I did when I made these pages. No alt tags, no meta tags, no keywords, wording not optimised etc.Then the real blow – my brother thought it looked amateurish. Aargh my poor ego, I’d spent a month of evenings on it. Since then, more research.So we lose the freebie web page as the search engines don’t like them and purchase a hosting package.Dec – Having secured my father as my partner in this venture, I work on optimising the pages (all 6 of them). Keywords, alt tags etc, we are crawled a lot but still not indexed. Yes I did submit the URL to the major players (which
the announcement is critical. One should avoid the “shot-gun” approach to publicity. In most cases, aOr ‘why it is easier to pay for it, but not necessarily as satisfying as doing it on your own’Oct – I had an idea for a business venture and having had some successes with the main element of it, namely sourcing hard to find, unusual or just urgent building materials, I decided to go for it and progress it further.To start I needed an internet presence, promptly purchase the domain source4me and sourceforme, amongst others.Great, a friend of mine is a computer programmer for Sky he will be able to offer up some advice, err No! apparently computer programming and html are like not the same thing? This was news to me and I am already giving away my ignorance.I only had Frontpage on my machine so that had to be my starting point.My first attempt can still be found on free web pages (of which more later). If you know enough to view the source code you already know more than I did when I made these pages. No alt tags, no meta tags, no keywords, wording not optimised etc.Then the real blow – my brother thought it looked amateurish. Aargh my poor ego, I’d spent a month of evenings on it. Since then, more research.So we lose the freebie web page as the search engines don’t like them and purchase a hosting package.Dec – Having secured my father as my partner in this venture, I work on optimising the pages (all 6 of them). Keywords, alt tags etc, we are crawled a lot but still not indexed. Yes I did submit the URL to the major players (which
Niche Ideas For Online Sites, How To Come Up With Them
Believe it or not, ideas are everywhere. It is all a matter of where to look, what to look for and how. These tips and advice will hopefully give you basic ideas on how to find good ideas and have an open mind to detect these once you see them.Have an open mindLetting your mind go where it wants to go is a good way to generate a lot more ideas. Gather and select ideas and choose the best from the lot. Playing with ideas is also a good way to help your imagination be a lot more creative. It is a cerebral exercise that enhances the muscles of your brain.Bounce off ideas with someoneGetting a friend to bounce off ideas with is an effective way to generate more creative ideas as well as inspiration that could be used as a starting point for a lot more better ideas. With a friend, he could ask a simple “what if” question and from there you could add a statement to this. Such an exercise helps in brainstorming concepts, ideas and themes.Know thyselfIt is also best to start with your specific interests and hobbies. Find a spot that is peaceful and quiet and from there think of what your typical week or day is. Know what it is you enjoy talking or reading about. These are topics that are important to consider. When you are engaged in something you like and love, it is a lot easier to work on it as you are actually enjoying the whole process and not simply going through the motions.Look around youConsidering your relatives, friends and family as well as neighbors could give
You have a story to tell. Your company has developed a revolutionary new product, or an improved version of one that is known and respected in the marketplace. Most companies are media-savvy enough to take a proactive approach to publicity. Yet there are many firms that instead sit on a new development, waiting for the press to come to them because they are unsure of how to “break the news.”Believe it or not, ideas are everywhere. It is all a matter of where to look, what to look for and how. These tips and advice will hopefully give you basic ideas on how to find good ideas and have an open mind to detect these once you see them.Have an open mindLetting your mind go where it wants to go is a good way to generate a lot more ideas. Gather and select ideas and choose the best from the lot. Playing with ideas is also a good way to help your imagination be a lot more creative. It is a cerebral exercise that enhances the muscles of your brain.Bounce off ideas with someoneGetting a friend to bounce off ideas with is an effective way to generate more creative ideas as well as inspiration that could be used as a starting point for a lot more better ideas. With a friend, he could ask a simple “what if” question and from there you could add a statement to this. Such an exercise helps in brainstorming concepts, ideas and themes.Know thyselfIt is also best to start with your specific interests and hobbies. Find a spot that is peaceful and quiet and from there think of what your typical week or day is. Know what it is you enjoy talking or reading about. These are topics that are important to consider. When you are engaged in something you like and love, it is a lot easier to work on it as you are actually enjoying the whole process and not simply going through the motions.Look around youConsidering your relatives, friends and family as well as neighbors could give
The vehicle for the announcement is critical. One should avoid the “shot-gun” approach to publicity. In most cases, a
A Solo-Entrepreneur Syndrome - Do You Stop and Don't Know it?
Are you stopping ... and don't know it? Are you stopping ... and don't show it? If you're stopping ... you won't grow it? So STOP it!Sound a little corny? Well, it's really not. I was working on a product recently and continued to re-record 1 section to the point it was getting out of hand. I kept saying, "Why do I keep messing this up -- why can't I be done?" Then I realized -- I didn't want it to be done because that means I would need to launch it. That means I need to show it to the world. I had no idea I was stopping in the form of "perfection" with my recording.Another reason for stopping; those infamous doubtful voices. I bet you think I'm just beginning in my business...hardly! I've been in business since 1999 and it still amazes me that I can get stopped. What that tells me is that I am human. The good thing is, I noticed I was stopped very quickly. In my earlier years it took me a long time to figure it out. Ah, the power of time and learning.Do you have a product or a service you are creating? Are you excited to get it out to your audience but it's being detained? Take a good look at what's slowing down the process -- or stopping it.Of course, there are the technical pieces that can get in the way or it needs more time to complete. If you find yourself hedging or finding other things you can be doing versus completing what you started, what's going on? What stops us?Fear! What if someone actually buys this, then what?Doubt! Is my product or service good enough?Lack of Self-Confide
n of one that is known and respected in the marketplace. Most companies are media-savvy enough to take a proactive approach to publicity. Yet there are many firms that instead sit on a new development, waiting for the press to come to them because they are unsure of how to “break the news.”Are you stopping ... and don't know it? Are you stopping ... and don't show it? If you're stopping ... you won't grow it? So STOP it!Sound a little corny? Well, it's really not. I was working on a product recently and continued to re-record 1 section to the point it was getting out of hand. I kept saying, "Why do I keep messing this up -- why can't I be done?" Then I realized -- I didn't want it to be done because that means I would need to launch it. That means I need to show it to the world. I had no idea I was stopping in the form of "perfection" with my recording.Another reason for stopping; those infamous doubtful voices. I bet you think I'm just beginning in my business...hardly! I've been in business since 1999 and it still amazes me that I can get stopped. What that tells me is that I am human. The good thing is, I noticed I was stopped very quickly. In my earlier years it took me a long time to figure it out. Ah, the power of time and learning.Do you have a product or a service you are creating? Are you excited to get it out to your audience but it's being detained? Take a good look at what's slowing down the process -- or stopping it.Of course, there are the technical pieces that can get in the way or it needs more time to complete. If you find yourself hedging or finding other things you can be doing versus completing what you started, what's going on? What stops us?Fear! What if someone actually buys this, then what?Doubt! Is my product or service good enough?Lack of Self-Confide
The vehicle for the announcement is critical. One should avoid the “shot-gun” approach to publicity. In most cases, a
On-site Mobile Detailing Strategies for Office Complexes
You know one of the greatest things that a mobile auto detailing business can do is to hook up with a large property management company, which leases out office buildings and office complexes. Why you ask? Well, simple really you see if they allow you on the property and they have a copy of your insurance and an understanding or even a written contract then indeed you get the exclusive on the property for auto detailing services.This means that all those customers are now a captured audience, just for your company and it also means that you will probably get to work on all their properties, who knows how many that might be? On-site Mobile Detailing strategies for Office Complexes should include specialty office parks and property management companies on your list of clientele.You should work hard to secure such customers and lock in such exclusive contracts. It is wise to look at the property management companies, mega corporations and parking structures or parking lot management companies and owners too. The more exclusive type contracts you have of this type the more successful your company will be and these types of customers always provide the best referrals of all and that means a strong and steady customer base. Please consider all this in 2006.
proactive approach to publicity. Yet there are many firms that instead sit on a new development, waiting for the press to come to them because they are unsure of how to “break the news.”You know one of the greatest things that a mobile auto detailing business can do is to hook up with a large property management company, which leases out office buildings and office complexes. Why you ask? Well, simple really you see if they allow you on the property and they have a copy of your insurance and an understanding or even a written contract then indeed you get the exclusive on the property for auto detailing services.This means that all those customers are now a captured audience, just for your company and it also means that you will probably get to work on all their properties, who knows how many that might be? On-site Mobile Detailing strategies for Office Complexes should include specialty office parks and property management companies on your list of clientele.You should work hard to secure such customers and lock in such exclusive contracts. It is wise to look at the property management companies, mega corporations and parking structures or parking lot management companies and owners too. The more exclusive type contracts you have of this type the more successful your company will be and these types of customers always provide the best referrals of all and that means a strong and steady customer base. Please consider all this in 2006.
The vehicle for the announcement is critical. One should avoid the “shot-gun” approach to publicity. In most cases, a
A Closer Look At Employee Leasing And PEO Services
Is It Really an Innovative Management Tool?LET’S LOOK AT THE REAL PROFIT PICTURE!In today’s competitive market, only the smart leader sees profit margins climbing. He/she realizes that one of the largest ex-penditures (which must be constantly addressed) is balanced and cost-effective staffing. The successful leader realizes that leasing provides a competitive edge. Employee Leasing is not a totally new concept. It has been tried and proven by some of today’s leaders and most profitable companies. It can help to stabilize your costs and insulate you from unexpected increases, which can send your profit margins tumbling. Our company can manage those risks for you. PML will be your “silent” partner.SO, HOW DOES IT WORK?We work together! You become a client and PML becomes your Professional Employer Organization (PEO). Together, we co-employ all of your staff. We assume responsibility for payroll, worker’s comp, unemployment insurance, medical bene-fits, payroll taxes, and other employer/employee-related issues. You maintain control of staffing (hiring and firing), day-to-day on-site supervision, and the usual operations of business. However, you now have PML’s input and expertise at your disposal.EMPLOYEE LEASING—A PROVEN MANAGEMENT TOOL(Quotes from: 1. Wall Street Journal, 2. USA Today, and 3. Fortune Magazine)1. “THE employer avoids payroll, insurance and tax hassles. The staffers are happier, too, because they get better benefits.”2. “The PEO concept appeals to the small to medium-s
g for the press to come to them because they are unsure of how to “break the news.”Is It Really an Innovative Management Tool?LET’S LOOK AT THE REAL PROFIT PICTURE!In today’s competitive market, only the smart leader sees profit margins climbing. He/she realizes that one of the largest ex-penditures (which must be constantly addressed) is balanced and cost-effective staffing. The successful leader realizes that leasing provides a competitive edge. Employee Leasing is not a totally new concept. It has been tried and proven by some of today’s leaders and most profitable companies. It can help to stabilize your costs and insulate you from unexpected increases, which can send your profit margins tumbling. Our company can manage those risks for you. PML will be your “silent” partner.SO, HOW DOES IT WORK?We work together! You become a client and PML becomes your Professional Employer Organization (PEO). Together, we co-employ all of your staff. We assume responsibility for payroll, worker’s comp, unemployment insurance, medical bene-fits, payroll taxes, and other employer/employee-related issues. You maintain control of staffing (hiring and firing), day-to-day on-site supervision, and the usual operations of business. However, you now have PML’s input and expertise at your disposal.EMPLOYEE LEASING—A PROVEN MANAGEMENT TOOL(Quotes from: 1. Wall Street Journal, 2. USA Today, and 3. Fortune Magazine)1. “THE employer avoids payroll, insurance and tax hassles. The staffers are happier, too, because they get better benefits.”2. “The PEO concept appeals to the small to medium-s
The vehicle for the announcement is critical. One should avoid the “shot-gun” approach to publicity. In most cases, a
Is It Marketing or Advertising- Tips for Massage Therapists
Brand building requires an understanding of the industry terms: marketing and advertising. The two terms may seem to mean the same; however, they are not.Marketing is defined as a business function that guides how the needs of the customer are recognized, anticipated, and satisfied. You create a brand (an effective marketing image) by knowing what your customers want, what makes them care about products such as yours, what causes them to take notice your product and commit them to memory, and what makes them choose the products that they do. In order to develop your marketing strategy, you will collect this information during your marketing phase that will help you to create advertising strategies that will connect your products to that customer.Advertising is what is used to attract public attention to a specific brand or product to encourage the customer to purchase it. Many media outlets that are common to massage therapists are printed flyers, business cards, newspaper ads, posters, and word-of-mouth referrals. However, there are more options that can be used such as billboards, radio, cinema ads, television ads, web banners, magazines, and posters - basically anywhere someone pays to deliver their message.Primary Components: Asking Yourself the Right QuestionsAt the barest level of marketing, there are generally three components answered within any particular business organization. These could be specific tasks assigned to an employee within the marketing or other related department. But, obviously, if you
the announcement is critical. One should avoid the “shot-gun” approach to publicity. In most cases, a technique referred to as “editorial cultivation” works. Determine the appropriate initial outlet – a magazine or newspaper, for instance – and approach that venue with your story. Once the story breaks via your primary media choice, other vehicles can, and usually will follow.Brand building requires an understanding of the industry terms: marketing and advertising. The two terms may seem to mean the same; however, they are not.Marketing is defined as a business function that guides how the needs of the customer are recognized, anticipated, and satisfied. You create a brand (an effective marketing image) by knowing what your customers want, what makes them care about products such as yours, what causes them to take notice your product and commit them to memory, and what makes them choose the products that they do. In order to develop your marketing strategy, you will collect this information during your marketing phase that will help you to create advertising strategies that will connect your products to that customer.Advertising is what is used to attract public attention to a specific brand or product to encourage the customer to purchase it. Many media outlets that are common to massage therapists are printed flyers, business cards, newspaper ads, posters, and word-of-mouth referrals. However, there are more options that can be used such as billboards, radio, cinema ads, television ads, web banners, magazines, and posters - basically anywhere someone pays to deliver their message.Primary Components: Asking Yourself the Right QuestionsAt the barest level of marketing, there are generally three components answered within any particular business organization. These could be specific tasks assigned to an employee within the marketing or other related department. But, obviously, if you
There is nothing wrong with the standard news release, except that most are written without first contacting the appropriate editor a
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