how your idea or argument could and will benefit them.

Second: Have something important to say When you are planning your presentation, imagine yourself standing up in front of your expectant audience at the start of your presentation, looking each person in the eye and telling them, "What I am abo

There are 2 cardinal rules for anyone who wants to make sure that they can hold the attention of their audience.

First: Give your audience what they want A fundamental premise of marketing science is that a business should produce and sell things which customers are likely to want. If a business produced and sold items which customers simply did not want, that enterprise would soon be out of business!

A similar principle applies when you are giving your presentation. You must identify what your customers (audience) want from you, and then endeavour to fulfil that desire. If you fail to identify exactly what your customers (audience) want from you, then you will find yourself struggling to connect or engage with them.

I would take this principle one step further by saying that you should give your audience not only something that they want, but that you should give them something that they need.

Every presentation is about meeting your audience's needs. So when you are planning your presentation, do not focus on what interests you about your subject, or why you think your audience should be interested in what you have to say. Instead concentrate on your audience’s point of view and how your idea or argument could and will benefit them.

Second: Have something important to say When you are planning your presentation, imagine yourself standing up in front of your expectant audience at the start of your presentation, looking each person in the eye and telling them, "What I am abou

oduced and sold items which customers simply did not want, that enterprise would soon be out of business!

A similar principle applies when you are giving your presentation. You must identify what your customers (audience) want from you, and then endeavour to fulfil that desire. If you fail to identify exactly what your customers (audience) want from you, then you will find yourself struggling to connect or engage with them.

I would take this principle one step further by saying that you should give your audience not only something that they want, but that you should give them something that they need.

Every presentation is about meeting your audience's needs. So when you are planning your presentation, do not focus on what interests you about your subject, or why you think your audience should be interested in what you have to say. Instead concentrate on your audience’s point of view and how your idea or argument could and will benefit them.

Second: Have something important to say When you are planning your presentation, imagine yourself standing up in front of your expectant audience at the start of your presentation, looking each person in the eye and telling them, "What I am abo

fy exactly what your customers (audience) want from you, then you will find yourself struggling to connect or engage with them.

I would take this principle one step further by saying that you should give your audience not only something that they want, but that you should give them something that they need.

Every presentation is about meeting your audience's needs. So when you are planning your presentation, do not focus on what interests you about your subject, or why you think your audience should be interested in what you have to say. Instead concentrate on your audience’s point of view and how your idea or argument could and will benefit them.

Second: Have something important to say When you are planning your presentation, imagine yourself standing up in front of your expectant audience at the start of your presentation, looking each person in the eye and telling them, "What I am abo

>need.

Every presentation is about meeting your audience's needs. So when you are planning your presentation, do not focus on what interests you about your subject, or why you think your audience should be interested in what you have to say. Instead concentrate on your audience’s point of view and how your idea or argument could and will benefit them.

Second: Have something important to say When you are planning your presentation, imagine yourself standing up in front of your expectant audience at the start of your presentation, looking each person in the eye and telling them, "What I am abo

how your idea or argument could and will benefit them.

Second: Have something important to say When you are planning your presentation, imagine yourself standing up in front of your expectant audience at the start of your presentation, looking each person in the eye and telling them, "What I am about to tell you now is the most important thing you will hear today..."

You should aim to tell your audience something important. In fact, you should yourself believe that what you want to tell them is the most important thing in the world. OK, maybe that’s an exaggeration, but at least you should be satisfied that what you are going to tell them is something of significance and that when they have heard what you have to say, their lives will be changed because of it.

If you cannot, hand on heart, believe that yourself about your presentation, then ask yourself why would your audience think that about your presentation? And if they don’t think its important, then you can be sure that they won’t be listening.

Have you ever been in an audience where the speaker was talking about something that you did not think was important? Did you ever ask yourself, "So what?" Try asking yourself this very important, simple question about your presentation, and about every point that you are planning to make - "So what?"

If you can't really answer that question, then think again about what you are doing.