Tags |
|
|
Links |
|
|
Answer Upon - Storytelling - A Leadership Development Tool
Are You Scaring Away Potential Customers?
When you are trying to make a sale and ask someone to fill out a credit application and new account form, do your potential customers turn around and run to the competition?Author Michelle Dunn, in her new book “Become the Squeaky Wheel,” explains how you can avoid scaring customers away and keep them coming back. First, find out what your competition is doing, do they have a credit policy? If they do, what is included? What does their credit application look like? How many forms do new customers have to fill out? Do they have good paying customers? Look online, a lot of business website will have their credit applications available online.“I am amazed at how much “stuff” people will jam onto their credit applications and new account forms. This alone can scare a potential customer away, especially if they can go down the road and fill out one easy form and have their product or service.” Says Dunn.
his cottonmouth lips.When you are trying to make a sale and ask someone to fill out a credit application and new account form, do your potential customers turn around and run to the competition?Author Michelle Dunn, in her new book “Become the Squeaky Wheel,” explains how you can avoid scaring customers away and keep them coming back. First, find out what your competition is doing, do they have a credit policy? If they do, what is included? What does their credit application look like? How many forms do new customers have to fill out? Do they have good paying customers? Look online, a lot of business website will have their credit applications available online.“I am amazed at how much “stuff” people will jam onto their credit applications and new account forms. This alone can scare a potential customer away, especially if they can go down the road and fill out one easy form and have their product or service.” Says Dunn.
Joanne welcomed everyone with charm and candor
Whats and Hows of Singapore Entrepreneur Pass
With Singapore’s desire to become a regional business hub, it plans to attract a good number of entrepreneur minds into the country from overseas. The EntrePass is a type of Singapore Employment Pass that is designed to facilitate the entry and stay of foreign entrepreneurs who are ready to incorporate and launch a business in Singapore. EntrePass was introduced in 2004 and is aimed at attracting foreign entrepreneurs into the country.Two categories of foreign nationals are eligible for the Singapore Entrepass:• A foreign national who is an entrepreneur ready to start a company/business and be actively involved in the operation of the company/business in Singapore.• A foreign national who is an existing shareholder/partner in a Singapore registered company/business and who wishes to become actively involved in the operation of the company/business.The EntrePass allows global value-creating en
As the waiters cleared the dessert plates from the banquet tables, Joanne, the VP of Sales, stepped to the podium and began the annual meeting. The CEO, Jeff Carlson, could feel the heat building under his collar. He wiped his sweaty palms on the linen napkin and took another sip of water to wet his cottonmouth lips.With Singapore’s desire to become a regional business hub, it plans to attract a good number of entrepreneur minds into the country from overseas. The EntrePass is a type of Singapore Employment Pass that is designed to facilitate the entry and stay of foreign entrepreneurs who are ready to incorporate and launch a business in Singapore. EntrePass was introduced in 2004 and is aimed at attracting foreign entrepreneurs into the country.Two categories of foreign nationals are eligible for the Singapore Entrepass:• A foreign national who is an entrepreneur ready to start a company/business and be actively involved in the operation of the company/business in Singapore.• A foreign national who is an existing shareholder/partner in a Singapore registered company/business and who wishes to become actively involved in the operation of the company/business.The EntrePass allows global value-creating en
Joanne welcomed everyone with charm and candor.
How To Manage Long Term Environmental Influences (1)
The environment is the number one change driver; either for your personal change “program” or for organizational moves. The environment brings the necessary conditions for change. There is a paradox behind this relation because the change and especially growth of the same businesses also cause changes to the environment. Companies need more “land” when they extent their operation, to name just one relation.The limitation of space is such an example that is quite obvious in the changing world. Not only the price of land constantly increases, but the simple availability of space is one of the biggest issues of our times. As a consequence, businesses and governmental operations are seeking way to change their operations. One solution is by using the “underground” space. Such a change where the scarcity of land is more and more becoming an issue is one of the simple changes that is affecting our lives. But less obv
the VP of Sales, stepped to the podium and began the annual meeting. The CEO, Jeff Carlson, could feel the heat building under his collar. He wiped his sweaty palms on the linen napkin and took another sip of water to wet his cottonmouth lips.The environment is the number one change driver; either for your personal change “program” or for organizational moves. The environment brings the necessary conditions for change. There is a paradox behind this relation because the change and especially growth of the same businesses also cause changes to the environment. Companies need more “land” when they extent their operation, to name just one relation.The limitation of space is such an example that is quite obvious in the changing world. Not only the price of land constantly increases, but the simple availability of space is one of the biggest issues of our times. As a consequence, businesses and governmental operations are seeking way to change their operations. One solution is by using the “underground” space. Such a change where the scarcity of land is more and more becoming an issue is one of the simple changes that is affecting our lives. But less obv
Joanne welcomed everyone with charm and candor
At iRobot, the Mission is the Motivation
Ask iRobot Corp. CEO Colin Angle how his 16-year-old consumer and military robotics business competes with other tech firms to recruit new employees and you’d hear a short, exuberant answer: “We build robots!” To-the-point statements like this back the Massachusetts-based organization’s commitment to engaging employees and customers alike along every step of the development process, from concept to finished product. Eschewing long-winded mission statements, the company builds robots with five simple goals in mind: build cool stuff, deliver great product, make money, have fun, and change the world.Creating an environment that allows employees to reach these goals has helped grow iRobot’s revenue by 58 percent over the last year. (During the same period, the number of employees increased 87 percent.) This astounding performance from a company that, Angle says, failed 18 times before finding success resulted in him
CEO, Jeff Carlson, could feel the heat building under his collar. He wiped his sweaty palms on the linen napkin and took another sip of water to wet his cottonmouth lips.Ask iRobot Corp. CEO Colin Angle how his 16-year-old consumer and military robotics business competes with other tech firms to recruit new employees and you’d hear a short, exuberant answer: “We build robots!” To-the-point statements like this back the Massachusetts-based organization’s commitment to engaging employees and customers alike along every step of the development process, from concept to finished product. Eschewing long-winded mission statements, the company builds robots with five simple goals in mind: build cool stuff, deliver great product, make money, have fun, and change the world.Creating an environment that allows employees to reach these goals has helped grow iRobot’s revenue by 58 percent over the last year. (During the same period, the number of employees increased 87 percent.) This astounding performance from a company that, Angle says, failed 18 times before finding success resulted in him
Joanne welcomed everyone with charm and candor
Sum of Its Parts
I just spent a week at the beach with my family and, as much as I vowed not to think about work, stumbled onto a highly relevant lesson for marketing professional services.It was actually my mother who inspired this lesson, thanks to the following beachy quote she had on the refrigerator:"Saltwater taffy, for example, does not taste good. Seagulls are not pleasant birds. Most people look better in clothes – a lot of clothes. But it works. The beach is the ultimate triumph in setting." –from the article, Sea and Be SeenWhat does this have to do with marketing professional services? A lot. Just like saltwater taffy, seagulls, and under clothed people, any one thing done in isolation to market your professional services won’t work.When you take the sum of its parts, marketing works.Let’s take an easy example: networking. Done in a vacuum, networking is jus
his sweaty palms on the linen napkin and took another sip of water to wet his cottonmouth lips.I just spent a week at the beach with my family and, as much as I vowed not to think about work, stumbled onto a highly relevant lesson for marketing professional services.It was actually my mother who inspired this lesson, thanks to the following beachy quote she had on the refrigerator:"Saltwater taffy, for example, does not taste good. Seagulls are not pleasant birds. Most people look better in clothes – a lot of clothes. But it works. The beach is the ultimate triumph in setting." –from the article, Sea and Be SeenWhat does this have to do with marketing professional services? A lot. Just like saltwater taffy, seagulls, and under clothed people, any one thing done in isolation to market your professional services won’t work.When you take the sum of its parts, marketing works.Let’s take an easy example: networking. Done in a vacuum, networking is jus
Joanne welcomed everyone with charm and candor
Your Own Business: Marketing and Advertising Plans
You already know that you want your own business. You have carefully analyzed your options and chosen the business that is the right one for you. You have completed the first basic steps and are ready to really get started. If you want to be successful from the very start, you’ll need at least a basic marketing plan.You’ll notice that I said “basic marketing plan” and not “full blown business plan.” This is because I am not of the belief that a micro business needs to spend the time on a lengthy business plan right at the start. You do need to commit some concepts to paper so you have an initial plan to start, but a detailed business plan is quite simply out of most people’s reach at this point of the game.Unless you are investing and borrowing large sums of money, I say keep it simple and invest your time doing activities that get you closer to making money. Creating a detailed business plan will eat up t
his cottonmouth lips.You already know that you want your own business. You have carefully analyzed your options and chosen the business that is the right one for you. You have completed the first basic steps and are ready to really get started. If you want to be successful from the very start, you’ll need at least a basic marketing plan.You’ll notice that I said “basic marketing plan” and not “full blown business plan.” This is because I am not of the belief that a micro business needs to spend the time on a lengthy business plan right at the start. You do need to commit some concepts to paper so you have an initial plan to start, but a detailed business plan is quite simply out of most people’s reach at this point of the game.Unless you are investing and borrowing large sums of money, I say keep it simple and invest your time doing activities that get you closer to making money. Creating a detailed business plan will eat up t
Joanne welcomed everyone with charm and candor. She got a few laughs with a short story about the Region Three delivery truck that was impounded for parking illegally. Then came the moment when she introduced Jeff.
As he moved toward the podium, he felt time stand still. The room was dark except for the spotlight, which felt to Jeff lik
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.hubyou.info/article/34585/hubyou-Storytelling--A--Leadership-Development-Tool.html">Storytelling - A Leadership Development Tool</a>
BB link (for phorums):
[url=http://www.hubyou.info/article/34585/hubyou-Storytelling--A--Leadership-Development-Tool.html]Storytelling - A Leadership Development Tool[/url]
Related Articles:
Secrets to Successful Networking: Set Your Business on Fire!
Bookmark it:
|