Tags |
|
|
Links |
|
|
Answer Upon - CaseCampToronto 3 Review
Do small-business owners always have to rely on large PR agencies to get attention from the press? An entrepreneur recently asked me this question during a networking event for women business owners. Of course my answer was, "No," but not for the reasons one might expect.Ultimately, I do believe the time comes when a company needs professional guidance from a PR agency -- be it a large or small one -- to secure media cover
2. Branding Botswana by Malcolm Allen
It's been a long working day today for me, especially after Valentine's Day. And there are just too much work for me to finish today at my office.At 8.00 PM, I left the office.When I got back to my apartment, I can't enter the lift. The lift was 'booked' because there was a smart guy moving into one of the apartment's units. Yeah, at night.The other lift was 'holding' on level 12.What the h
1. The Greatest Escapes Viral Campaign by Sulemaan Ahmed from SearsTravel
Sulemaan presented a case study about the Sear's Travel division. I didn't even know that Sears had a Travel division and the campaign's goal was to increase aware and let customers know that Sears was willing to be competitive on price with other discount travel providers. The case centered on alot of differences between the first phase and the second phase which allowed for improvements in the overall user experience. I think it would have been good to see the campaign contest live as the power point slides were quite dull. Overall the case centered around user improvements to achieve its goal and the success of the second phase vs first.
2. Branding Botswana by Malcolm Allen
After an outstanding year working on the personal staff of a member of Congress, I was asked to lead a organization that did not previously exist. Everything pertaining to the organization was on paper and I found myself in the middle of change management.Many are called but few are chosen to lead. After returning to the Pentagon after a fellowship on Capitol Hill I was asked to head up a policy organization. For those of
1. The Greatest Escapes Viral Campaign by Sulemaan Ahmed from SearsTravel
Sulemaan presented a case study about the Sear's Travel division. I didn't even know that Sears had a Travel division and the campaign's goal was to increase aware and let customers know that Sears was willing to be competitive on price with other discount travel providers. The case centered on alot of differences between the first phase and the second phase which allowed for improvements in the overall user experience. I think it would have been good to see the campaign contest live as the power point slides were quite dull. Overall the case centered around user improvements to achieve its goal and the success of the second phase vs first.
2. Branding Botswana by Malcolm Allen
What does a fast paced, clutch-the-edge-of-your-seat television show about a group of desperate inmates attempting to escape from a maximum security lock-up have to do with your business?Everything!If you are a fan of the series, you know that the main character, Michael, has purposefully committed a crime in order to be near his older brother Lincoln, who is about to be executed for a murder he didn't commit. Mi
1. The Greatest Escapes Viral Campaign by Sulemaan Ahmed from SearsTravel
Sulemaan presented a case study about the Sear's Travel division. I didn't even know that Sears had a Travel division and the campaign's goal was to increase aware and let customers know that Sears was willing to be competitive on price with other discount travel providers. The case centered on alot of differences between the first phase and the second phase which allowed for improvements in the overall user experience. I think it would have been good to see the campaign contest live as the power point slides were quite dull. Overall the case centered around user improvements to achieve its goal and the success of the second phase vs first.
2. Branding Botswana by Malcolm Allen
Are Coffee Shop Franchises a good business? Well consider the average Starbucks does over $80,000 per month. An interesting book primer to learn more about the coffee business might be “Pour Your Heart Into It” by Howard Schultz. It is worth a read and you can find used books on Amazon.com cheap enough, you will be glad you did.Of course Starbucks is not a franchise. Recently, I met the head trainer for one of their licens
2. Branding Botswana by Malcolm Allen
I made a mistake last week involving pants… I bought them. The problem is, and I have to say that I pretty much knew this before I left the store, they don't fit. In my defense, I am a man. I don't like clothes-shopping to begin with, and when you throw in the extra step of having to try things on, I get to a point where I'd gladly plunk down my credit card on an ill-fitting clown suit, if I thought it wou
2. Branding Botswana by Malcolm Allen from Placebrands
Malcom definetly wins the award for the most innovation presentation. His presentation involved no power points or even computers. He ask the audience to close their eyes and them took them through a mentual isualization about visiting Botswana. The presentation was very cool but the content was kind of lacking and Malcom didn't seem to have a clear goal for the branding project. I suspect its fairly early on the Botswana branding project and he's still trying to develop a goal himself. It might have been more interesting to review the case for Amsterdam and its results.
3. Aeroplan Activation Sequence by Ian Giles from ThinData
The Aeroplan case involved the new user activation process and how users interact with it through their email. Ian provided some before and after samples of the email activation and how the emails were improved to achieve Aeroplan's goals. Overall Aeroplan's goal seemed to be get the user to use their Aeroplan number as soon as possible. The adjusted email
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.hubyou.info/article/34632/hubyou-CaseCampToronto-3-Review.html">CaseCampToronto 3 Review</a>
BB link (for phorums):
[url=http://www.hubyou.info/article/34632/hubyou-CaseCampToronto-3-Review.html]CaseCampToronto 3 Review[/url]
Related Articles:
Principles of Accounting and Accounting Assumptions
Follow Up Tips for Computer Services Part 2
Be Creative To Attract Swarm of New Customers
Bookmark it:
|