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Answer Upon - Charismatic Communication - The Importance of Mega-Framing
Why Most People Fail With Their Lawn BusinessIt is a chilling fact that 80% of small lawn businesses fail within 2 to 5 years in the United States. But for more than one reason, I managed to stay in the 20% group that succeeded.Was I lucky? What secret ingredient was I using and not aware of? Of the ones that survive, why is it these lawn mowing business owners are not hitting the jackpot with their businesses?After I tenaciously began to search for the answers, I eventually found them. I cut them down into the top 4 major reasons people fail (or barely get by) with their
In selecting a mega-frame, your aim can be to link y
Are you planning a marketing survey in the near future and you are unsure how to get the best results? Here are ten time-tested tips that will dramatically improve your survey results:Clearly define the survey’s purpose.Usually surveys are conducted to gain information that will help make better decisions. What decisions do you hope to make using the survey results? What other goals will be met by conducting the survey? If your survey is used to collect information to assist you in your marketing efforts, clearly identify your marketing goals. Also, have specific plans for how you will use the
Framing has a long and rich history. The Sophists of ancient Greece were masterful framers and re-framers. Aristotle coined the word “atechnoi” to describe it. One of ancient Rome’s greatest orators, Cicero, elevated frames (“statis”) to an art form. His speeches are still studied by students of influence and rhetoric.
Mega-framing describes Strategic or psychological framing and underpins the art of managing perception. It takes in the ‘big picture’ rather than detail. It may be an overarching theme that enjoins or describes the detail in your presentation, or it may link all your points to a lesson, a purpose or a moral.
Mega-frames are powerful because they allow you to enclose your message within a framework of higher intentions, virtues or a big-picture concept generally understood or held to be true by most people. This is termed frame alignment, and it refers to the linkage of a message to a set of common interests, values or beliefs, so as to position a speaker and audience as one.
In selecting a mega-frame, your aim can be to link yo
The techniques of printing have evolved constantly ever since Gutenberg invented the first printing press in the 15th century. Over the years, several new methods of printing have evolved. Digital printing as a printing technology has revolutionized printing concepts and has become the most popular method used today. The technique mainly involves reproduction of digital images on surfaces such as common paper, photographic paper, film, cloth, and plastics.Though all printed output from a computer is technically digital, this term primarily refers to printing pages of brochures, journals, and booklets f
Framing has a long and rich history. The Sophists of ancient Greece were masterful framers and re-framers. Aristotle coined the word “atechnoi” to describe it. One of ancient Rome’s greatest orators, Cicero, elevated frames (“statis”) to an art form. His speeches are still studied by students of influence and rhetoric.
Mega-framing describes Strategic or psychological framing and underpins the art of managing perception. It takes in the ‘big picture’ rather than detail. It may be an overarching theme that enjoins or describes the detail in your presentation, or it may link all your points to a lesson, a purpose or a moral.
Mega-frames are powerful because they allow you to enclose your message within a framework of higher intentions, virtues or a big-picture concept generally understood or held to be true by most people. This is termed frame alignment, and it refers to the linkage of a message to a set of common interests, values or beliefs, so as to position a speaker and audience as one.
In selecting a mega-frame, your aim can be to link y
Since the first caveman figured out how to tie a sharp rock to the end of a sturdy stick with a piece of vine, and hack off slabs of mastodon meat with it for fire roasting, storytelling has been the way knowledge has been passed from one person to another.Around the campfire blaze, the tribal members would gather, the little children gazing cautiously out from behind their parents, their eyes shining wide like silver dollars, listening… The grizzled old witch Doctor—can you hear his crackling voice, as he spins a yarn of bygone days?There is learning in the story—how to surround and kill a whol
Mega-framing describes Strategic or psychological framing and underpins the art of managing perception. It takes in the ‘big picture’ rather than detail. It may be an overarching theme that enjoins or describes the detail in your presentation, or it may link all your points to a lesson, a purpose or a moral.
Mega-frames are powerful because they allow you to enclose your message within a framework of higher intentions, virtues or a big-picture concept generally understood or held to be true by most people. This is termed frame alignment, and it refers to the linkage of a message to a set of common interests, values or beliefs, so as to position a speaker and audience as one.
In selecting a mega-frame, your aim can be to link y
What storylines do you use to hook the media to build your business and brand?If your engagement with the media were a boat, what boat would you use to float your ideas?Stories help build brands. Especially in a low trust world, so your stories must be both authentic and engaging.Most brands don't rely on just one storyline. They use several depending on the audience they are trying to reach.Here are the third (and final) seven of what I call The 21 Storylines Even The Most Cynical Media Will Love:15. The Pure Archetype "An archetype is a generic, ideali
Mega-frames are powerful because they allow you to enclose your message within a framework of higher intentions, virtues or a big-picture concept generally understood or held to be true by most people. This is termed frame alignment, and it refers to the linkage of a message to a set of common interests, values or beliefs, so as to position a speaker and audience as one.
In selecting a mega-frame, your aim can be to link y
I was speaking to my brother Sam, a partner in a CPA firm, about a mutual client requesting a “what to do” regarding profit missing… theft. I had delineated the obvious controls missing previously, setting up procedures to prevent further theft, but again, they requested “what to do”.They wanted some kind of list or report. Beyond “fix it”, the client didn’t understand that the question was, in fact, the problem.Management of the troubled company never recognized the real problem (or if they did, they either ignored it or didn’t know how to fix it). They believed that implementation answers lie
In selecting a mega-frame, your aim can be to link your total presentation to one major idea, high principle or key value.
Every society is rooted in deep sets or clusters of ideals. In western society, for example, we ‘believe’ in democracy. From that belief comes a raft of ‘virtues’, represented by abstracts such as Freedom of Speech, the Right to Choose, Respect for Individual Rights, Freedom of Movement, Equity in Society (in some quarters), and so on.
The key is to establish a legitimate association between your idea/message/proposal/action and a universal virtue or value. Examine the following words and see if you can detect a “virtue” in them. Put them into a sentence, internalise them and notice the emotional responses they bring about.
• goodness • health • love • peace • choice • dream • happiness • fairness • liberty • vision • truth • justice • rights • honesty • opportunity • ethics • safeguard • success • strength • prosperity • freedom • righteousness • self-control • family • safety • purity • empowerment • compassion • protection • relief • scientific • respect
The above words represent values embraced by most people in western worlld. They are a
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