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Answer Upon - That's Learnertainment
I met Sue at a recent networking event. She is an author and speaker, and promotes her products by speaking at events and selling her products after the talks. Sue has a web site, whose primary purpose is to sell her products and make more people aware of her expertise. She isn't happy with the web site, though. "I have a great product, but I only had 2 sales in the last twelve months from the site. On the other hand, I can't keep enough inventory on hand for event sales! Something isn't right." So the coach in me had to ask a few questions and offer suggestions. "Tell me," I said, "how do you market your web site?" "Market?" she said. "I don't do much marketing. I have a great product, I am an accomplished author and well-known expert. People should be able to find me and buy from my web site."Many business owners put a web site on the Internet and think that "if you build it, they will come." They, of course, being web customers. You have many potential clients out there, looking for someone with your expertise, looking for your products and services. However, it would be difficult for them to visit your web site and buy from it, if they didn't know it existed.Help your customers find you - create a good Internet marketing campaign to reach your potential customers and make them aware of benefits of hiring you. Here are three main online marketing areas to get you started:* Your Expert Web Site - It should be user friendly, make the benefits of hiring you or buying your products crystal clear, and promote you, your services and your products.Keep adding to your web site content. Write articles of interest to your target market, start a blog, and k
Many local musicians are starving yet have some really good stuff. If they can generate significant interest locally, often they can move on and cut a CD and get some local radio time and perhaps get signed with a record label. But all this can never happen if no one hears their great work. And without feedback they cannot adjust their music styles to maximize interest or generate fans. How can they move forward locally to see their dreams to fruition?Well consider a robust yet inexpensive marketing and advertising program might do the trick. Let me explain; you see, direct mail and direct-mail marketing for local musicians works very well. It is recommended at local musicians put the list of locations where they will be performing at on the direct-mail marketing coupons.These should be sent out four times per year to the ZIP codes, which seem to have the best demographics for the type of music, which will be played. If the band plays music which is geared towards a younger crowd they should send out the direct-mail marketing packages to those that goes with the most amount of apartments and condos.If the band plays for an older audience than they should send it out to more high net worth individuals within the area and also have coupons for music services for parties or corporate events as well. Please consider all this in 2006.
Introduction I remember one particularly difficult college class I taught, and the two students who were likely to fail. They, like many in a growing segment of learners, had short attention spans. They expected more value in less time, but wouldn't listen well enough to find that value. Instead, they would become bored, and ignore the learning.
One day, I heard the two praising James Cameron's movie Titanic (1997). Immediately, an incongruity hit me. Titanic is three hours long! Those would have mutinied if I attempted a three-hour lecture. To make matters more galling, they PAID to see Titanic. REPEATEDLY! Both students were destined to repeat this class, but would not have willingly paid for the opportunity. Hollywood had succeeded in capturing and maintaining those two learners' attention, where I had not.
Their Titanic comments led me back to my prior career as a professional entertainer, and the entertainment techniques I had learned while performing music, magic and comedy. I identified two commonalities that the training and entertainment communities share. (1) Both disciplines require a professional
All roads in business eventually lead to the bottom line. Everything we have done to this point has been to create value for our clients. This value will in turn give us the opportunity to charge more then would be normally possible. How do we charge for our products and services? The cost-plus method is the typical, trusted formula, however, this is leaving money on the table. Of course, we should have a very accurate method to measure all costs, and there are great accounting tools that are available to measure profitability. However, when we successfully exceed expectations, we can charge more because the client will happily pay more. Value based pricing needs to be an integrated philosophy, considering every aspect of the client experience with your company. Only then can you ask for a higher price, and your clients will be thrilled to pay. When you price with the consideration of perceived value, you focus on the results, not the process. Everyone on the team must be committed to staging this concept, so that nothing that the client sees will sacrifice the margins.If you want to establish your business as "value based", then you need to target the proper consumer for your offering. Not every consumer is a potential client. The effort to communicate your "value message" needs to be directed to a receptive ear. You must make the value you create very apparent and understood. For example, just because you are efficient in running your business, doesn’t mean the client will care about that, and therefore it may not create any value that you can charge for.With this is mind, you must focus on serving the segments in your marketplace that will respond to the valu
One day, I heard the two praising James Cameron's movie Titanic (1997). Immediately, an incongruity hit me. Titanic is three hours long! Those would have mutinied if I attempted a three-hour lecture. To make matters more galling, they PAID to see Titanic. REPEATEDLY! Both students were destined to repeat this class, but would not have willingly paid for the opportunity. Hollywood had succeeded in capturing and maintaining those two learners' attention, where I had not.
Their Titanic comments led me back to my prior career as a professional entertainer, and the entertainment techniques I had learned while performing music, magic and comedy. I identified two commonalities that the training and entertainment communities share. (1) Both disciplines require a professiona
Some companies track a monthly ‘complaints and compliments ratio’ for each branch, store, department, country or station. This approach has a fundamental flaw. Here’s why:A complaints and compliments ratio encourages staff to actively avoid or suppress written complaints from customers. After all, every written complaint will impact the ratio to their disadvantage.For example, if your station gets 3 compliments and 0 complaints, and my station has 6 compliments and 3 complaints, whose station has a better ratio? Yours has, of course.But which station is gathering more written feedback from customers? Which station is harnessing more input, suggestions, responses and reactions for detailed review? Mine!I agree that staff should do whatever they can to satisfy customers right away, but they should also encourage customers to write down and submit their comments quickly and easily.This real-time ‘voice of the customer’ feedback should be circulated widely within the organization and carefully studied by all departments. Such direct input can provide valuable insights and better understanding of current, and changing, customer expectations.When comments filtered through managers replace direct commentary written by customers, subtle nuances may be lost. Don’t let this happen to you.Instead of a complaints and compliments ratio, try using a ‘comments from customers ratio’. With this approach, gathering bountiful customer input is more important – and rewarded – than suppressing customer complaints.Key Learning Point -------------------------------------------------------------------------------- Written feedback fro
Their Titanic comments led me back to my prior career as a professional entertainer, and the entertainment techniques I had learned while performing music, magic and comedy. I identified two commonalities that the training and entertainment communities share. (1) Both disciplines require a professiona
Your first task is to cover the basics that every registration form needs to cover. Here are the basic elements of any registration form: Your logo Date & title of the event Location of the event The cost of registration The agenda for the event An indication of how long the registration process will take (for paper forms, this would be a pagination number like 'Page 1 of 5', for online forms it is a completion timeline) It can be difficult to include all of this on a paper registration form (a great reason to go paperless!) but it should definitely be included within the registration materials packet.Once you have the basics covered, there are several extra items you can add to a registration form. Each one of the following helps provide your potential attendee with extra motivation to register. Try these out for your next event: Add a money-back guarantee For online forms: add indicators of security like a Hackersafe logo, and a privacy policy Also for online forms: add an 'Invite a Friend' link Provide reasons the registrant should attend, or a "What you will learn/gain..." section Photos from previous events Names of famous speakers or guests who will be attending/speaking As many ways as you can provide for registrants to get in touch with you when they have questions The addition of these items will greatly increase the likelihood that your potential attendees will register right away.An online form is light-years ahead of paper registration, but it's not useful if you need to c
Their Titanic comments led me back to my prior career as a professional entertainer, and the entertainment techniques I had learned while performing music, magic and comedy. I identified two commonalities that the training and entertainment communities share. (1) Both disciplines require a professiona
Hello againToday we want to talk about Thank You pages and related stuff. These are the things you need to do to deliver product after your customers have paid their money.Thank You pages and related stuffSo, your customers have paid their money. They are returned to your website – to your Thank You page, and you have been informed by your card processor that they have paid their money. Now you need to deliver product to them. How do you do this?It depends on the product. In the last article we talked about several types of product:A Members’ Only section of your website A paid subscription newsletter Downloadable products such as software or ebooks Hard product that you ship to your customersA Members’ Only section of your website is easy to deal with (we shall talk about Members’ Only websites in detail in Article Thirty. They are perfect information products). You can set them up in two ways:You can password protect Members’ Only pages. When your customers have paid their money and are returned to your Thank You page, you give them a password (you can set up password protection on your server).Or you can give Members’ Only pages weird filenames such as c3BXiiQ.html. Customers then link to these pages from your Thank You page. Nobody who hasn’t paid will be able to find them by guessing and this avoids setting up passwords. You can also change page names from time-to-time to protect them from dropouts and ne’er-do-wells.Paid subscription newsletters can be managed in two ways:The easiest is to set them up as you would a Members’ Only section
I next began looking for entertainment techniques I could apply to my classroom. Each time I added an entertaining element, the learners responded, so I'd add another. I soon noticed that test and class evaluation scores rose. The more entertainment techniques I employed, the more effective the learning became. And then, one day, one of those former learners, now repeating my class, approached me. She asked if she could attend one of my classes again! That's when I knew that entertainment based learning works.
In this article, I share with you the theory that resulted fr
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