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Answer Upon - Speak to Influence Mini-course; Part 1 of 5
After ten minutes with Ed Tettemer in the offices of the agency he founded with partner, Steve Red, you begin to understand the agency's passion for excellence. After an hour with Ed, you begin to understand the intensity of his personal passion. You begin to understand it but I have a feeling that, even after days and days of exposure to him, you probably wouldn't get the whole picture."Passion," the word, may seem descriptive of a complicated set of feelings and opinions. Oddly, in thinking about Ed Tettemer's passion for his agency and its clients, it seems rather simple. It's just that he wants everything to b
4. DEFINE WHO WILL HELP YOU
As you seek to improve, enlisting the support of someone who knows you well and who you feel is easy to work with can be a big help. It may be best to have two people you can count on for comments and suggestions. Any more than two may be unnecessary.
Explain to your helpers that you would like them to listen to you or your recordings on occasion.
It is important to have a prepared script and then to speak from this script and have your supporters evaluate you. The feedback from others that are objective in evaluating your speech is an important part of the process
SHOW YOU CAREFind a way to give the customer what they want.The customer is always right this is really about an attitude of mind. Even if the customer appears really unreasonable, listen to them, hear what they have to say, paraphrase your understanding and find ways to go for a win-win. The customer wants to feel listened to and valued. Listening, reflecting back and letting it be known that you do really want to help, goes a long way to meeting customer needs.AT THE FRONTLINEStaff need to know that as well as accountability they have responsibility, the power to make decisions without
1. Record your voice
2. Make a strengths list
3. Make an improvement list
4. Define who will help you.
There are many things that you can do to improve your speaking ability. I think that a necessary area to that almost always benefits the speaker is the ability to speck and influence the audience. This mini course will help in many way and we will take it a step at a time.
1. RECORD YOUR VOICE
It is invaluable to record yourself. It will give you a new perspective on how you speak and make a point. It will also be a reference for you. I use my computer and a microphone. A cassette recorder or a micro-cassette recorded will be fine. If you have a video recorder and a tripod this would also serve nicely.
I would like you to record yourself in two different ways. First, simply read from a book or magazine for one to two minutes. Then record yourself without a prepared script. Pick a topic and speak about it for 1 to 2 minutes.
These recordings will be enough for you to now evaluate yourself. An objective evaluation at this point is very important. I strongly suggest you to take it seriously and it can be insightful and fun at the same time.
The goal here is to gain insight on how others hear you. You should listen for specific things such as the way you take breaths, your pronunciation, your perceived pace of speaking. It is even good to note the number of words and then define your speaking pace in words per minute. These recordings are a great reference for you and the more things you observer about them the more value they will have for you.
The objective is to make you aware of your speaking pattern so that you will have specific things to work on and become less self-conscious.
2. MAKE A STRENGTHS LIST
Many people do not like the way they sound. They think it does not sound like them. The way we hear ourselves is not the way others hear us. No matter how you think you sound, it is important to realize that you do have some definite strengths.
After you have recorded yourself, listen to the recording a few times to evaluate certain aspects of your voice. It is important to note that the things we measure we tend to improve. I suggest that you rate yourself on a scale of 1 to 10 for the following qualities. Have your evaluators do the same but realize that each evaluators scale will be different.
Warmth
Command
Professionalism
Enthusiasm
Showing Interest in your material
Articulateness
Pace
Persuasiveness
Pleasantness of tone
Clarity
Passion
Authority
Volume
Write down any other adjectives that come to mind.
3. MAKE AN IMPROVEMENT LIST
The next part of the process is to determine the improvements or needs. Consider the following criteria:
Too fast or too slow
Too loud or too soft
Monotone
Tentative or uncertain
Mumbles
Breath too loud
Breath not paced well
Unpleasant tone
Strong accent
Tired or lacking enthusiasm
Uses non-words, such as ah, uh, um, or you know
Too high-pitched
Nasal
Not relaxed
Singsong
Threatening
Again, list additional adjectives that come to mind.
Making lists of strengths and improvements will help you to define the things you dont know you do well or areas you where you didnt know you needed to improve. Identifying these is extremely valuable. Once you know your strengths, be grateful for them. Now that you have your improvements list, you are ready to advance.
4. DEFINE WHO WILL HELP YOU
As you seek to improve, enlisting the support of someone who knows you well and who you feel is easy to work with can be a big help. It may be best to have two people you can count on for comments and suggestions. Any more than two may be unnecessary.
Explain to your helpers that you would like them to listen to you or your recordings on occasion.
It is important to have a prepared script and then to speak from this script and have your supporters evaluate you. The feedback from others that are objective in evaluating your speech is an important part of the process
Does it really make sense to bet your PR budget on results like newspaper mentions and zippy brochures while your all-important outside audience behaviors are probably receiving much less attention than they need?I mean, the concern is valid. What your most important external audiences believe about your organization, and then to what behaviors those perceptions lead, has a lot to do with whether it and you succeed.Ignore that reality and you invite a lot of pain and suffering. But, bite the bullet now and you can begin seeing results like growing repeat purchases, higher levels of membership appl
These recordings will be enough for you to now evaluate yourself. An objective evaluation at this point is very important. I strongly suggest you to take it seriously and it can be insightful and fun at the same time.
The goal here is to gain insight on how others hear you. You should listen for specific things such as the way you take breaths, your pronunciation, your perceived pace of speaking. It is even good to note the number of words and then define your speaking pace in words per minute. These recordings are a great reference for you and the more things you observer about them the more value they will have for you.
The objective is to make you aware of your speaking pattern so that you will have specific things to work on and become less self-conscious.
2. MAKE A STRENGTHS LIST
Many people do not like the way they sound. They think it does not sound like them. The way we hear ourselves is not the way others hear us. No matter how you think you sound, it is important to realize that you do have some definite strengths.
After you have recorded yourself, listen to the recording a few times to evaluate certain aspects of your voice. It is important to note that the things we measure we tend to improve. I suggest that you rate yourself on a scale of 1 to 10 for the following qualities. Have your evaluators do the same but realize that each evaluators scale will be different.
Warmth
Command
Professionalism
Enthusiasm
Showing Interest in your material
Articulateness
Pace
Persuasiveness
Pleasantness of tone
Clarity
Passion
Authority
Volume
Write down any other adjectives that come to mind.
3. MAKE AN IMPROVEMENT LIST
The next part of the process is to determine the improvements or needs. Consider the following criteria:
Too fast or too slow
Too loud or too soft
Monotone
Tentative or uncertain
Mumbles
Breath too loud
Breath not paced well
Unpleasant tone
Strong accent
Tired or lacking enthusiasm
Uses non-words, such as ah, uh, um, or you know
Too high-pitched
Nasal
Not relaxed
Singsong
Threatening
Again, list additional adjectives that come to mind.
Making lists of strengths and improvements will help you to define the things you dont know you do well or areas you where you didnt know you needed to improve. Identifying these is extremely valuable. Once you know your strengths, be grateful for them. Now that you have your improvements list, you are ready to advance.
4. DEFINE WHO WILL HELP YOU
As you seek to improve, enlisting the support of someone who knows you well and who you feel is easy to work with can be a big help. It may be best to have two people you can count on for comments and suggestions. Any more than two may be unnecessary.
Explain to your helpers that you would like them to listen to you or your recordings on occasion.
It is important to have a prepared script and then to speak from this script and have your supporters evaluate you. The feedback from others that are objective in evaluating your speech is an important part of the process
Poor managerial performance is viewed more as structural rather than market factors. The mantra of the managements for increasing efficiencies and profitability is more often than not structural adjustments within the organization.Structural adjustments at best produce short term results. Many of the change initiatives fizzle out after the initial spurt in productivity while management grapple with sagging morale and bottom-line. Managements initiate more change for the sake of keeping the trend going resulting in further worsening of the situation and attritions.The major Change initiative needs to focus o
2. MAKE A STRENGTHS LIST
Many people do not like the way they sound. They think it does not sound like them. The way we hear ourselves is not the way others hear us. No matter how you think you sound, it is important to realize that you do have some definite strengths.
After you have recorded yourself, listen to the recording a few times to evaluate certain aspects of your voice. It is important to note that the things we measure we tend to improve. I suggest that you rate yourself on a scale of 1 to 10 for the following qualities. Have your evaluators do the same but realize that each evaluators scale will be different.
Warmth
Command
Professionalism
Enthusiasm
Showing Interest in your material
Articulateness
Pace
Persuasiveness
Pleasantness of tone
Clarity
Passion
Authority
Volume
Write down any other adjectives that come to mind.
3. MAKE AN IMPROVEMENT LIST
The next part of the process is to determine the improvements or needs. Consider the following criteria:
Too fast or too slow
Too loud or too soft
Monotone
Tentative or uncertain
Mumbles
Breath too loud
Breath not paced well
Unpleasant tone
Strong accent
Tired or lacking enthusiasm
Uses non-words, such as ah, uh, um, or you know
Too high-pitched
Nasal
Not relaxed
Singsong
Threatening
Again, list additional adjectives that come to mind.
Making lists of strengths and improvements will help you to define the things you dont know you do well or areas you where you didnt know you needed to improve. Identifying these is extremely valuable. Once you know your strengths, be grateful for them. Now that you have your improvements list, you are ready to advance.
4. DEFINE WHO WILL HELP YOU
As you seek to improve, enlisting the support of someone who knows you well and who you feel is easy to work with can be a big help. It may be best to have two people you can count on for comments and suggestions. Any more than two may be unnecessary.
Explain to your helpers that you would like them to listen to you or your recordings on occasion.
It is important to have a prepared script and then to speak from this script and have your supporters evaluate you. The feedback from others that are objective in evaluating your speech is an important part of the process
Any online marketing carries with it the risk of making mistakes small and big. Tracking provides you with information on which parts of your business campaign has been successful and which hasnt, along with the reasons as to why it failed. As with any Pay Per Click (PPC) campaign, typically site visitors will increase, sales shoot up and everything will seem to be going well. However, tracking your PPC campaign will provide you with better visibility and insight into your website and its inherent functionality. Then it becomes very easy for you to understand how your site visitors are using the website. No matter how
Pleasantness of tone
Clarity
Passion
Authority
Volume
Write down any other adjectives that come to mind.
3. MAKE AN IMPROVEMENT LIST
The next part of the process is to determine the improvements or needs. Consider the following criteria:
Too fast or too slow
Too loud or too soft
Monotone
Tentative or uncertain
Mumbles
Breath too loud
Breath not paced well
Unpleasant tone
Strong accent
Tired or lacking enthusiasm
Uses non-words, such as ah, uh, um, or you know
Too high-pitched
Nasal
Not relaxed
Singsong
Threatening
Again, list additional adjectives that come to mind.
Making lists of strengths and improvements will help you to define the things you dont know you do well or areas you where you didnt know you needed to improve. Identifying these is extremely valuable. Once you know your strengths, be grateful for them. Now that you have your improvements list, you are ready to advance.
4. DEFINE WHO WILL HELP YOU
As you seek to improve, enlisting the support of someone who knows you well and who you feel is easy to work with can be a big help. It may be best to have two people you can count on for comments and suggestions. Any more than two may be unnecessary.
Explain to your helpers that you would like them to listen to you or your recordings on occasion.
It is important to have a prepared script and then to speak from this script and have your supporters evaluate you. The feedback from others that are objective in evaluating your speech is an important part of the process
We all want recognition and weve learned that one way to get it is through the power of the press. Whether a press release or a feature story, it is wise to consider what makes something newsworthy.An item or project is newsworthy when it is unique, timely, is relevant to an issue or ties into other issues, is controversial, thought provoking, reinforces existing ideas, shows new or unusual ways of doing things, or is interesting to the point of acceptance and repeatability.An idea, item or project can be newsworthy by provoking a desired response, such as changing, I might need that someday, to I want tha
4. DEFINE WHO WILL HELP YOU
As you seek to improve, enlisting the support of someone who knows you well and who you feel is easy to work with can be a big help. It may be best to have two people you can count on for comments and suggestions. Any more than two may be unnecessary.
Explain to your helpers that you would like them to listen to you or your recordings on occasion.
It is important to have a prepared script and then to speak from this script and have your supporters evaluate you. The feedback from others that are objective in evaluating your speech is an important part of the process of improvement. After evaluating your recording on your own, have two other people evaluate you as well using the same criteria. Then combine the feedback from these evaluations.
Once you have recorded yourself and with your rating and the feedback of others you will be ready to map out a plan for significant improvement.
Thats it for part 1. You are now prepared to make some progress towards improving your voice in very specific areas. You will be pleasantly surprised at how quickly you can make progress with a little focus and effort.
In part 2 we will cover the key qualities of your voice, how to eliminate non-words and what to do about your specific pronunciation mistakes.
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