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Answer Upon - Presentation Skill Training: The Law of Captivation
Marketing is not rocket science. Anyone can do it and within any budget, even zero dollars. Marketing successfully, however, and maximizing your efforts, does require a certain amount of knowled
Keep your points structured in a way that makes listeners want to hear the next one.
Use personal stories that relate to the audience
Let’s face it. We know that our clients and customers like to fee appreciated by us. Yet, how many times do we neglect to seize an opportunity to show appreciation to our clients and customers
Interest keeps people awake.
Captivation keeps people on the edge of their seats.
Interest allows the audience to drift in and out of the message while still getting the main thrust.
Captivation makes the audience feel like they cannot miss a word or they will miss out on something good.
See the difference?
Do you want the crowd interested or captivated?
Create captives:
Deliver contrary statements to deeply revered beliefs – then prove it!
Use statements that suck listeners into the message. “I want to tell you something you might not believe; in fact, you probably won’t.”
Keep your points structured in a way that makes listeners want to hear the next one.
Use personal stories that relate to the audience.
1. Personal Unlike an advertisement in a trade publication, which can be read by anyone, your sales letter arrives at your prospect’s place of business as a piece of personal communication
Interest allows the audience to drift in and out of the message while still getting the main thrust.
Captivation makes the audience feel like they cannot miss a word or they will miss out on something good.
See the difference?
Do you want the crowd interested or captivated?
Create captives:
Deliver contrary statements to deeply revered beliefs – then prove it!
Use statements that suck listeners into the message. “I want to tell you something you might not believe; in fact, you probably won’t.”
Keep your points structured in a way that makes listeners want to hear the next one.
Use personal stories that relate to the audience
The small business marketing strategy you can’t afford to miss Everyone loves a story. Even if you don’t particularly like reading them chances are you love watching them, either on TV or at th
See the difference?
Do you want the crowd interested or captivated?
Create captives:
Deliver contrary statements to deeply revered beliefs – then prove it!
Use statements that suck listeners into the message. “I want to tell you something you might not believe; in fact, you probably won’t.”
Keep your points structured in a way that makes listeners want to hear the next one.
Use personal stories that relate to the audience
In our previous step, Step 2, you were challenged to get active and network with other professionals in your field. By now you should have an abundant source of resources to reference and help y
Use statements that suck listeners into the message. “I want to tell you something you might not believe; in fact, you probably won’t.”
Keep your points structured in a way that makes listeners want to hear the next one.
Use personal stories that relate to the audience
In any effective presentations, the audience must be able to hear what the presenter is saying clearly. Here are some tips on how you can speak clearly.1) Don’t rush and don’t speak too s
Keep your points structured in a way that makes listeners want to hear the next one.
Use personal stories that relate to the audience. Never use the same tired, old stories that everyone else uses and everyone has heard a hundred times or more.
Promise a solution to a specific problem. Then form your speech around the cure, which you reveal step by step. “In the next forty-five minutes you’ll learn everything you will ever need to know about how to retire a multi-millionaire in 15 years. Here’s how…”
Use people in your talk. A live person on stage immediately captivates, because anything can happen!
Captives don’t wonder around on their own. Captives are led. You are the leader. Construct your messages in a way that creates captives, not just interested listeners.
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