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    Advertising
    Commercial promotion of services, ideas, companies and goods is known as advertising, which plays a very prominent role in business. Advertising is carried out through various media.“Word of mouth” used to be the common form of advertising in ancient times. During the fifteenth and sixteenth century, when the printing industry was properly developed, handbills were included as a medium of advertis
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    ©2004 by Sandra Schrift. All rights reserved

    Article URL: http://www.schrift.com/article_information_process.htm

    Article Autoresponder: article-034@schrift.com

    Publishing Guidelines: You are welcome to publish this article in its entirety, electronically, or in print fre*e of charge, as long as you include my full signature file for ezines, and my Web site address in hyperlink for other sites. Please send a courtesy link or email where you publish to Customer Experience Management: Will It Ever Challenge Its Rich Cousin CRM?
    Recently Customer Experience Management (CEM) has started to get more profile but it is still just a good idea emerging into an area of marketing thought currently dominated by Customer Relationship Management (CRM). A quick check on Google cites approximately 250 times more listings for CRM as it does for CEM. According to Overture, for every one person searching on CEM almost 90 search on CRM.

    There are four different ways that audience members assimilate information. They are: visual, auditory, auditory digital, and kinesthetic. While all members of the audience will process information utilizing all four of these approaches at different times, each audience member will individually will individually tend to rely on one of these approaches more than the other three.

    Visual: These people memorize and learn by seeing pictures and are less distracted by noise than others. They often have difficulty remembering and are bored by long, verbal presentations because their minds will wander. They are interested in how your presentation looks. They like it when you use words like “see, look, envision, imagine, and picture” in your presentation as these words encourage them to make pictures in their minds.

    Auditory: These people are easily distracted by any noises occurring during your presentation. Typically these audience members learn by listening, Your vocal tone and vocal quality will be very important with these people. Words that work well with people in this category include “hear, listen, sound, resonate, and harmonize.”

    Auditory Digital: These audience members spend a fair amount of time in their heads talking to themselves. They memorize and learn by steps, procedures, and sequences. They want to know that your presentation makes sense. Words that are effective with these people include “sense, experience, understand, think, motivate, and decide.”

    Kinesthetic: These audience embers often speak very slowly. They are much more oriented towards their feelings than people in the other three categories. They learn by actively doing something and getting the actual feeling of it. They are interested in a presentation that “feels right” or gives them a “gut feeling.” Words that are effective with these audience members include “feel, touch, grasp, concrete, get hold of, and solid.”

    Approximately 40% of the population are primarily visual, approximately 40% are primarily kinesthetic, and the remaining 20% are primarily auditory and auditory digital in how they process information.

    Learn more about these topics by subscribing to "Monday Morning Mindfulness" at "http://www.schrift.com/monday.htm".

    Sandra's ezine 'Monday Morning Mindfulness' Sandra Schrift will help you grow and enlighten your soul with her bi-weekly ezine 'Monday Morning Mindfulness. Request a free subscription at www.schrift.com and start improving your speaking success!

    ©2004 by Sandra Schrift. All rights reserved

    Article URL: http://www.schrift.com/article_information_process.htm

    Article Autoresponder: article-034@schrift.com

    Publishing Guidelines: You are welcome to publish this article in its entirety, electronically, or in print fre*e of charge, as long as you include my full signature file for ezines, and my Web site address in hyperlink for other sites. Please send a courtesy link or email where you publish to Your Small Business Name -- Important?
    You bet a name is important. Many small business owners try to come up with a clever name for their business rather than one that explains what they do. And, nine times out of ten, that is a mistake. Your business name should give your prospects some idea of what your business is about.One of the most useful processes you can use to come up with a good name is to turn it around. Rather than lookinsted in how your presentation looks. They like it when you use words like “see, look, envision, imagine, and picture” in your presentation as these words encourage them to make pictures in their minds.

    Auditory: These people are easily distracted by any noises occurring during your presentation. Typically these audience members learn by listening, Your vocal tone and vocal quality will be very important with these people. Words that work well with people in this category include “hear, listen, sound, resonate, and harmonize.”

    Auditory Digital: These audience members spend a fair amount of time in their heads talking to themselves. They memorize and learn by steps, procedures, and sequences. They want to know that your presentation makes sense. Words that are effective with these people include “sense, experience, understand, think, motivate, and decide.”

    Kinesthetic: These audience embers often speak very slowly. They are much more oriented towards their feelings than people in the other three categories. They learn by actively doing something and getting the actual feeling of it. They are interested in a presentation that “feels right” or gives them a “gut feeling.” Words that are effective with these audience members include “feel, touch, grasp, concrete, get hold of, and solid.”

    Approximately 40% of the population are primarily visual, approximately 40% are primarily kinesthetic, and the remaining 20% are primarily auditory and auditory digital in how they process information.

    Learn more about these topics by subscribing to "Monday Morning Mindfulness" at "http://www.schrift.com/monday.htm".

    Sandra's ezine 'Monday Morning Mindfulness' Sandra Schrift will help you grow and enlighten your soul with her bi-weekly ezine 'Monday Morning Mindfulness. Request a free subscription at www.schrift.com and start improving your speaking success!

    ©2004 by Sandra Schrift. All rights reserved

    Article URL: http://www.schrift.com/article_information_process.htm

    Article Autoresponder: article-034@schrift.com

    Publishing Guidelines: You are welcome to publish this article in its entirety, electronically, or in print fre*e of charge, as long as you include my full signature file for ezines, and my Web site address in hyperlink for other sites. Please send a courtesy link or email where you publish to I'm Looking for a Skill Set in Communications
    This is the last in a series of articles devoted to communications in relation to Customer Service.If you are in a busy Customer Service environment (phones ringing, people asking questions and as usual, shorthanded) I am sure that a tool that is easy to use and implement would be helpful.I have been reading a lot about Behavioral or Personality Profiling and studying the different types. talking to themselves. They memorize and learn by steps, procedures, and sequences. They want to know that your presentation makes sense. Words that are effective with these people include “sense, experience, understand, think, motivate, and decide.”

    Kinesthetic: These audience embers often speak very slowly. They are much more oriented towards their feelings than people in the other three categories. They learn by actively doing something and getting the actual feeling of it. They are interested in a presentation that “feels right” or gives them a “gut feeling.” Words that are effective with these audience members include “feel, touch, grasp, concrete, get hold of, and solid.”

    Approximately 40% of the population are primarily visual, approximately 40% are primarily kinesthetic, and the remaining 20% are primarily auditory and auditory digital in how they process information.

    Learn more about these topics by subscribing to "Monday Morning Mindfulness" at "http://www.schrift.com/monday.htm".

    Sandra's ezine 'Monday Morning Mindfulness' Sandra Schrift will help you grow and enlighten your soul with her bi-weekly ezine 'Monday Morning Mindfulness. Request a free subscription at www.schrift.com and start improving your speaking success!

    ©2004 by Sandra Schrift. All rights reserved

    Article URL: http://www.schrift.com/article_information_process.htm

    Article Autoresponder: article-034@schrift.com

    Publishing Guidelines: You are welcome to publish this article in its entirety, electronically, or in print fre*e of charge, as long as you include my full signature file for ezines, and my Web site address in hyperlink for other sites. Please send a courtesy link or email where you publish to Killing Objections With Sidewinder Precision
    It's one of those days. You make a passionate speech. Then, your mood is dashed as they lob vile contradiction and venomous retorts. You walk away dejected.Hours later the perfect counter-reply pops into your brain. You groan. Why in the world didn't you think of that earlier??? You could just kick yourself in the butt.Stop for a moment, and consider how many times this happened to you. Oncembers include “feel, touch, grasp, concrete, get hold of, and solid.”

    Approximately 40% of the population are primarily visual, approximately 40% are primarily kinesthetic, and the remaining 20% are primarily auditory and auditory digital in how they process information.

    Learn more about these topics by subscribing to "Monday Morning Mindfulness" at "http://www.schrift.com/monday.htm".

    Sandra's ezine 'Monday Morning Mindfulness' Sandra Schrift will help you grow and enlighten your soul with her bi-weekly ezine 'Monday Morning Mindfulness. Request a free subscription at www.schrift.com and start improving your speaking success!

    ©2004 by Sandra Schrift. All rights reserved

    Article URL: http://www.schrift.com/article_information_process.htm

    Article Autoresponder: article-034@schrift.com

    Publishing Guidelines: You are welcome to publish this article in its entirety, electronically, or in print fre*e of charge, as long as you include my full signature file for ezines, and my Web site address in hyperlink for other sites. Please send a courtesy link or email where you publish to How to Evaluate Your Nonprofit Website
    Considering a second or third generation website? Embark on the following review process to fine-tune your next steps.Web Site Evaluation• Overall Impact of the Project 1. Does the site (content and functionality) achieve the goals that you have defined? 2. Are you tracking the right outcomes to ensure that you are meeting your goalsour speaking success!

    ©2004 by Sandra Schrift. All rights reserved

    Article URL: http://www.schrift.com/article_information_process.htm

    Article Autoresponder: article-034@schrift.com

    Publishing Guidelines: You are welcome to publish this article in its entirety, electronically, or in print fre*e of charge, as long as you include my full signature file for ezines, and my Web site address in hyperlink for other sites. Please send a courtesy link or email where you publish to sandra@schrift.com. Thank you.

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