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    Permanent Press: Using Press Releases to Keep Your Company in the News
    When is your best advertisement not an advertisement? When it’s a press release.In the competition for consumer attention, a well-written press release is one of your most valuable marketing tools.Why is it vital to put yourself in the news?Because most of us attend differently to the news than we do to advertisements. We make certain assumptions about the news, for example, that it is important, simply because it is news. We count on news editors and publishers to carefully sift through potential story leads and choose only the most relevant to report.Many of us attribute a higher level of credibility to a news report than we do to a commercial claim. We accept (even expect) a degree of “spin” in advertising that we won’t tolerate in a news report.And the majority of us simply pay more at
    ng a great resume customized to a specific employer. Employers look for solutions when they look at resumes, solutions to the issues inherent with the job they are trying to fill. The solution should be on your resume, expressed as career accomplishments, or in the description of your duties, or as entries showing statistics associated with the results you achieve in your job. Employers want results. They want to see your results expressed on your resume. Once y
    6 Steps to Effective Communication
    Effective leaders are known for being excellent communicators. Here's what to do.1) Avoid "Not." Negative talk encourages arguments, counter attacks, and attempts to solve your problems. It also creates a negative impression. For example, when you say, "I can't," you appear helpless and ineffective. Instead, talk about what you can do and what you want.2) Deal with impossible requests by 1) acknowledging the request, 2) empathizing with the other person's feelings, 3) saying, "I wish I could fix it." and 4) suggesting a reasonable alternative." For example, imagine that you work at a resort and it is raining. A guest walks up to you carrying a golf bag, slams it against your desk, and shouts, "This place stinks! I spent thousands of dollars coming here and it's raining."You respond by saying,
    Learn which key areas of your resume get read by every prospective employer, why they read those parts of the resume, and how to improve those entries on your own resume in order to increase your odds of getting hired into a career position.

    On average, hiring managers, or the people who screen r?sum?s for those managers, will devote five to seven seconds to reading your cover letter, and fifteen to twenty seconds looking over your r?sum?. Both documents need to be composed with that timeframe in mind. Your cover letter should never attempt to summarize your r?sum?, but rather point out features of your career, your skills and accomplishments, and your professional temperament that make you an ideal candidate for this position. Your r?sum? should be revised in such a manner accomplishments, experience and training most relevant to a job is highlighted. And, finally, both documents need to be completely error free. Typographical errors and incorrect grammar and word usage will cause your elimination from the process. It may not seem fair, but there are so many applicants for every position that employers are looking for ways to reduce the number of candidates they need to interview. Dropping people from consideration who won’t proofread important documents is a favorite filter for them to reduce candidate numbers.

    Let’s assume you are at the point in your job search where you have created an excellent r?sum? and cover letter. This is the time to double-check your resume for weaknesses you may have missed. The words in your resume should highlight the specific skills and experiences that your prospective employer seeks. If, at this point, you have a weakness in your resume, repair it by editing your resume to reflect your experiences or skill-sets in a manner to benefit the employer's hiring needs. Don’t be lazy about creating a great resume customized to a specific employer. Employers look for solutions when they look at resumes, solutions to the issues inherent with the job they are trying to fill. The solution should be on your resume, expressed as career accomplishments, or in the description of your duties, or as entries showing statistics associated with the results you achieve in your job. Employers want results. They want to see your results expressed on your resume. Once yo

    Top 5 Display Design Tips
    Now that you've figured out your budget, your booth location, your target audience and what products you're interested in, it's time to start designing your booth! Here are our Top 5 Display Design Tips to get you started. And as always, the pro's at Adler Display are here to help with all of your display needs.1. Communicate.You've done a lot of up-front research to determine your target audience, your marketing message, and the products that you'd like to use. Now you need to communicate these with the designer! Event items that you might think insignificant can be helpful to your designer. Your designer should also be in close contact with your display vendor to be sure that what they design meets the appropriate graphic standards for the display products you are using.2. Simplify.A c
    eed to be composed with that timeframe in mind. Your cover letter should never attempt to summarize your r?sum?, but rather point out features of your career, your skills and accomplishments, and your professional temperament that make you an ideal candidate for this position. Your r?sum? should be revised in such a manner accomplishments, experience and training most relevant to a job is highlighted. And, finally, both documents need to be completely error free. Typographical errors and incorrect grammar and word usage will cause your elimination from the process. It may not seem fair, but there are so many applicants for every position that employers are looking for ways to reduce the number of candidates they need to interview. Dropping people from consideration who won’t proofread important documents is a favorite filter for them to reduce candidate numbers.

    Let’s assume you are at the point in your job search where you have created an excellent r?sum? and cover letter. This is the time to double-check your resume for weaknesses you may have missed. The words in your resume should highlight the specific skills and experiences that your prospective employer seeks. If, at this point, you have a weakness in your resume, repair it by editing your resume to reflect your experiences or skill-sets in a manner to benefit the employer's hiring needs. Don’t be lazy about creating a great resume customized to a specific employer. Employers look for solutions when they look at resumes, solutions to the issues inherent with the job they are trying to fill. The solution should be on your resume, expressed as career accomplishments, or in the description of your duties, or as entries showing statistics associated with the results you achieve in your job. Employers want results. They want to see your results expressed on your resume. Once y

    How to Achieve Marketing Success for a New Business
    Most things, such as life itself, become more and more complicated as time goes by. Unfortunately for new business owners, that is not the case.To start a new business successfully, today, one must consider the need for publicity, an online presence, direct marketing, advertising, brand identity, word of mouth advertising, networking, viral marketing, pay-per-click advertising, search engine optimization, positioning, market segmentation, html email campaigns, experiential marketing, etc. Many of these activities are phase I functions that need to be considered and begun from day one.It is much to think about, along with all the other mission-critical decisions to be made when you are launching a business, a product or a service. That’s why it’s good to have help with all these activities. It’s why it’s most effi
    Typographical errors and incorrect grammar and word usage will cause your elimination from the process. It may not seem fair, but there are so many applicants for every position that employers are looking for ways to reduce the number of candidates they need to interview. Dropping people from consideration who won’t proofread important documents is a favorite filter for them to reduce candidate numbers.

    Let’s assume you are at the point in your job search where you have created an excellent r?sum? and cover letter. This is the time to double-check your resume for weaknesses you may have missed. The words in your resume should highlight the specific skills and experiences that your prospective employer seeks. If, at this point, you have a weakness in your resume, repair it by editing your resume to reflect your experiences or skill-sets in a manner to benefit the employer's hiring needs. Don’t be lazy about creating a great resume customized to a specific employer. Employers look for solutions when they look at resumes, solutions to the issues inherent with the job they are trying to fill. The solution should be on your resume, expressed as career accomplishments, or in the description of your duties, or as entries showing statistics associated with the results you achieve in your job. Employers want results. They want to see your results expressed on your resume. Once y

    Genuine Help Vs. Exploitation
    I had a recent exchange of e-mails with someone who wrote:"39 dollars for a book that proclaims itself to be a way out of depression and feelings of worthlessness for unemployed people?Tell me: what does a PsyD know about unemployment and low-self-worth?This price tag is atrocious.You are victimizing the unemployed, the societal outsider, and I do not appreciate it."After my initial response, he wrote back: "I can't say I expected any less than what you've given... a total dismissal of my opinion. Do you see no injustice in the "Catch 22" of expensive "ways out" of financial difficulty?"The gentleman raises a very interesting question. Is there something inherently exploitative about selling a product or a service to individuals who are in a place of great need and few resources?
    where you have created an excellent r?sum? and cover letter. This is the time to double-check your resume for weaknesses you may have missed. The words in your resume should highlight the specific skills and experiences that your prospective employer seeks. If, at this point, you have a weakness in your resume, repair it by editing your resume to reflect your experiences or skill-sets in a manner to benefit the employer's hiring needs. Don’t be lazy about creating a great resume customized to a specific employer. Employers look for solutions when they look at resumes, solutions to the issues inherent with the job they are trying to fill. The solution should be on your resume, expressed as career accomplishments, or in the description of your duties, or as entries showing statistics associated with the results you achieve in your job. Employers want results. They want to see your results expressed on your resume. Once y
    Thinking About Using a Business or Success Coach? Watch Out
    It seems that the idea of using a business or executive coach to get ahead or to deal with roadblocks is now becoming very acceptable.I have been involved with coaching since 1988, when I was first appointed to work with other senior executives at the company I worked then. In all those years, I have never seen so much interest and value attached to the use of a certified coach before this year.Want some proof? In the last couple of months, I have appeared on more television and radio shows than I did in all of 2004. I've been invited to speak about the value of coaching on ABC Network News, on Fox, and on NBC. AND I'm booked to appear on 2 more shows as of this writing.So why am I concerned? And why should You be?Item 1: Be a Smart ShopperI spent a fair amount of time in the retail business.
    ng a great resume customized to a specific employer. Employers look for solutions when they look at resumes, solutions to the issues inherent with the job they are trying to fill. The solution should be on your resume, expressed as career accomplishments, or in the description of your duties, or as entries showing statistics associated with the results you achieve in your job. Employers want results. They want to see your results expressed on your resume. Once your customized resume is complete, you are ready to distribute your documents to prospective employers, in hope of scheduling job interviews.

    Most likely, you will deliver two types of resumes, a printed version and a digital document version. The printed version is for both hand delivery to your industry networking contacts, and you can mail it to company addresses via standard post, or fax it to an office. You want that resume to look great, not just good. Your r?sum? and cover letter should be printed on matching twenty-four pound paper, either white, buff or pearl gray in color. All copies should be single-sided. Try to buy color matched nine by twelve inch envelopes, so your r?sum? will remain unfolded. And it is usually a good idea to insert a light piece of cardboard to ensure the documents will not be folded, spindled or mutilated in the course of their delivery. If you have the ability to print labels, some employment professionals recommend using the transparent variety, as the address will appear to be printed directly on the envelope. That makes for a clean delivery of your resume.

    Your digital resume can be easy too. Employers tend to use many different types of Word Processing software to read digital resume documents. Because there are so many Word Processor software choices, you can rarely know what format to use when you send your digital resume to a prospective employer. Yet, you must make your resume easy for them to read, or risk getting knocked out of the process. Do they use MS WORD, or WordPerfect, or WORKS, or whatever? Who knows? So instead of trying to match their format, use one of two document file formats that can be read by almost all Word Processing software. Those file types are: “ASCII” plain text (.txt files), and “Rick Text Format” (.rtf files) documents. Use one or the other of those two

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