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    Marry Your Marketing Plan
    Make a vow to keep up your marketing schedule in good times and not so good times.I have said it time and time again that marketing, no matter what type you choose, is a building process. Here is the whole thing summed up in one situation:Assume for a moment that you had never heard of this thing called "Cola". You go to your mailbox and get your mail only to find a postcard that says "New Fizzy Drink! You'll Love It! A Taste Like Nothing You Have Had Before!" You might run right out and try it, but more than likely, not. Most people won't.So you get a second postcard.Still you do nothing.Then you are talking to y
    rses you have taken outside your degree. Make sure you include the level you have achieved, for example: fluent German, conversational Italian, regular use of all Microsoft Office Applications.

    Education
    Start with your most recent qualification, which may be your degree or a post-graduate course. Do not list every course or module that you have studied but include any that are relevant to the job you are applying for including presentations, projects and travel as part of your course. Only include grades if they are impressive. A levels, or other qualifications achieved before university, should only be included if relevant.

    Interests
    Many professional CV writing companies advise not to include any interests, as they are rarely relevant to the job for which you are applying. However, it is a good idea to add some information about how you spend your free time for two reasons: firstly, it gives the read

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    One of the recurring themes in Dilbert cartoon strips is the situation where management has set an impossible deadline for something that probably couldn't be done in the first place. It usually results in large numbers of people working overtime to produce something they know isn't likely to work. Unfortunately, this scene is also being played out between advertisers and their Web developers, where it's far less amusing, and considerably more expensive.Sure, it might be a great idea to put up a special Website for a weekend sale, but is it really possible to have all the art, content, and programming completed, and working reliably, by the
    The old saying “You never get a second chance to make a first impression” is absolutely true when it comes to applying for a job and your CV is the first opportunity you will get to impress a potential employer. If your CV is not carefully written you may never get a second chance.

    What Format Do You Use?

    The difference between a Graduate CV and the CV of a person established in the workplace (sometimes called a Performance CV) is predominately one of emphasis.

    A Performance CV is written in reverse chronological order, beginning with Profile, then a list of Achievements, Career History, Skills, Education, Personal Information and Interests. It is designed to highlight achievements and responsibilities in a person’s career. The main emphasis is on job titles and the companies they have worked for.

    As a graduate this can seem intimidating as you suddenly realise that three years hard academic study doesn’t seem to provide enough experience to complete a CV.

    Your emphasis, therefore, should be on the ‘Profile’ and ‘Achievements’ sections of your CV, which are in the focal point, i.e. one third down from the top of the page, where it is thought that the human eye is naturally drawn.

    The format can be the same as the Performance CV because:

    1. It is the most popular and therefore makes it easy for the reader to scan your CV quickly and find the information they need.

    2. The ‘Education’ section provides a concise list of qualifications that, although valuable, may not distinguish you enough from other applicants for you to be invited for interview. Therefore this section can remain further down the CV just as it is on the Performance CV whilst a summary is written in the ‘Profile’ and ‘Achievements’ sections.

    Profile
    This is a statement in the focal point of your CV that summarises what you have to offer. The key is to emphasise the transferable skills gained while at Uni that will be of benefit to a potential employer. Examples could be drawn from your educational achievements, foreign travel, work experience, and involvement in clubs and voluntary work. You must be specific and concise and a full description of your skills with evidence should be written elsewhere in the CV. The reader should be able to see that the skills described in the ‘Profile’ are relevant to the vacancy they are trying to fill otherwise they may not bother reading any further.

    Achievements This section should be used only to highlight specific achievements that are relevant to the job for which you are applying. It is a good idea to complete it after you have written the rest of your CV. Pick out a maximum of six, preferably write them in bullet points and if you cannot think of any then leave this section out altogether.

    Work Experience
    Both employers and students know that the University environment is unique and very different to the full-time workplace. Employers need to have re-assurance that you have had experience in the ‘real world’. Your work experience therefore is very important on your CV, whether it was a summer job, part-time work, voluntary, or an industrial placement. Any job will have provided you with valuable skills and experience that should be highlighted to an employer and linked to the requirements of the job.

    For example: A part-time job in the local petrol station provides cash-handling skills, customer service experience, diplomacy, stock control, ability to accept responsibility, able to work in a team and/or work on your own initiative, willing to learn new skills, trustworthiness, hardworking, able to cope with routine tasks.

    Skills
    This section gives you an opportunity to list your computer skills, languages, and any extra-curricular courses you have taken outside your degree. Make sure you include the level you have achieved, for example: fluent German, conversational Italian, regular use of all Microsoft Office Applications.

    Education
    Start with your most recent qualification, which may be your degree or a post-graduate course. Do not list every course or module that you have studied but include any that are relevant to the job you are applying for including presentations, projects and travel as part of your course. Only include grades if they are impressive. A levels, or other qualifications achieved before university, should only be included if relevant.

    Interests
    Many professional CV writing companies advise not to include any interests, as they are rarely relevant to the job for which you are applying. However, it is a good idea to add some information about how you spend your free time for two reasons: firstly, it gives the reade

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    Your emphasis, therefore, should be on the ‘Profile’ and ‘Achievements’ sections of your CV, which are in the focal point, i.e. one third down from the top of the page, where it is thought that the human eye is naturally drawn.

    The format can be the same as the Performance CV because:

    1. It is the most popular and therefore makes it easy for the reader to scan your CV quickly and find the information they need.

    2. The ‘Education’ section provides a concise list of qualifications that, although valuable, may not distinguish you enough from other applicants for you to be invited for interview. Therefore this section can remain further down the CV just as it is on the Performance CV whilst a summary is written in the ‘Profile’ and ‘Achievements’ sections.

    Profile
    This is a statement in the focal point of your CV that summarises what you have to offer. The key is to emphasise the transferable skills gained while at Uni that will be of benefit to a potential employer. Examples could be drawn from your educational achievements, foreign travel, work experience, and involvement in clubs and voluntary work. You must be specific and concise and a full description of your skills with evidence should be written elsewhere in the CV. The reader should be able to see that the skills described in the ‘Profile’ are relevant to the vacancy they are trying to fill otherwise they may not bother reading any further.

    Achievements This section should be used only to highlight specific achievements that are relevant to the job for which you are applying. It is a good idea to complete it after you have written the rest of your CV. Pick out a maximum of six, preferably write them in bullet points and if you cannot think of any then leave this section out altogether.

    Work Experience
    Both employers and students know that the University environment is unique and very different to the full-time workplace. Employers need to have re-assurance that you have had experience in the ‘real world’. Your work experience therefore is very important on your CV, whether it was a summer job, part-time work, voluntary, or an industrial placement. Any job will have provided you with valuable skills and experience that should be highlighted to an employer and linked to the requirements of the job.

    For example: A part-time job in the local petrol station provides cash-handling skills, customer service experience, diplomacy, stock control, ability to accept responsibility, able to work in a team and/or work on your own initiative, willing to learn new skills, trustworthiness, hardworking, able to cope with routine tasks.

    Skills
    This section gives you an opportunity to list your computer skills, languages, and any extra-curricular courses you have taken outside your degree. Make sure you include the level you have achieved, for example: fluent German, conversational Italian, regular use of all Microsoft Office Applications.

    Education
    Start with your most recent qualification, which may be your degree or a post-graduate course. Do not list every course or module that you have studied but include any that are relevant to the job you are applying for including presentations, projects and travel as part of your course. Only include grades if they are impressive. A levels, or other qualifications achieved before university, should only be included if relevant.

    Interests
    Many professional CV writing companies advise not to include any interests, as they are rarely relevant to the job for which you are applying. However, it is a good idea to add some information about how you spend your free time for two reasons: firstly, it gives the read

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    BackgroundFollowing the collapse of the prawn industry in the mid-80’s, an interesting industry slowly emerged in the early 90’s as dynamic and aggressive women entrepreneurs turned their expensive hobby into a multi-million profitable and enjoyable “sunshine” industry. This paved the way to the birth of the Floriculture Industry in the Province of Capiz. From an obscure industry, it grew to become one of the rapidly expanding agri-business sectors in the province today involving more than 5,000 stakeholders, florists, landscape artists, contractors, technologists, input providers, farm technicians and gardeners.Capiz is a major produ
    hasise the transferable skills gained while at Uni that will be of benefit to a potential employer. Examples could be drawn from your educational achievements, foreign travel, work experience, and involvement in clubs and voluntary work. You must be specific and concise and a full description of your skills with evidence should be written elsewhere in the CV. The reader should be able to see that the skills described in the ‘Profile’ are relevant to the vacancy they are trying to fill otherwise they may not bother reading any further.

    Achievements This section should be used only to highlight specific achievements that are relevant to the job for which you are applying. It is a good idea to complete it after you have written the rest of your CV. Pick out a maximum of six, preferably write them in bullet points and if you cannot think of any then leave this section out altogether.

    Work Experience
    Both employers and students know that the University environment is unique and very different to the full-time workplace. Employers need to have re-assurance that you have had experience in the ‘real world’. Your work experience therefore is very important on your CV, whether it was a summer job, part-time work, voluntary, or an industrial placement. Any job will have provided you with valuable skills and experience that should be highlighted to an employer and linked to the requirements of the job.

    For example: A part-time job in the local petrol station provides cash-handling skills, customer service experience, diplomacy, stock control, ability to accept responsibility, able to work in a team and/or work on your own initiative, willing to learn new skills, trustworthiness, hardworking, able to cope with routine tasks.

    Skills
    This section gives you an opportunity to list your computer skills, languages, and any extra-curricular courses you have taken outside your degree. Make sure you include the level you have achieved, for example: fluent German, conversational Italian, regular use of all Microsoft Office Applications.

    Education
    Start with your most recent qualification, which may be your degree or a post-graduate course. Do not list every course or module that you have studied but include any that are relevant to the job you are applying for including presentations, projects and travel as part of your course. Only include grades if they are impressive. A levels, or other qualifications achieved before university, should only be included if relevant.

    Interests
    Many professional CV writing companies advise not to include any interests, as they are rarely relevant to the job for which you are applying. However, it is a good idea to add some information about how you spend your free time for two reasons: firstly, it gives the read

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    s and students know that the University environment is unique and very different to the full-time workplace. Employers need to have re-assurance that you have had experience in the ‘real world’. Your work experience therefore is very important on your CV, whether it was a summer job, part-time work, voluntary, or an industrial placement. Any job will have provided you with valuable skills and experience that should be highlighted to an employer and linked to the requirements of the job.

    For example: A part-time job in the local petrol station provides cash-handling skills, customer service experience, diplomacy, stock control, ability to accept responsibility, able to work in a team and/or work on your own initiative, willing to learn new skills, trustworthiness, hardworking, able to cope with routine tasks.

    Skills
    This section gives you an opportunity to list your computer skills, languages, and any extra-curricular courses you have taken outside your degree. Make sure you include the level you have achieved, for example: fluent German, conversational Italian, regular use of all Microsoft Office Applications.

    Education
    Start with your most recent qualification, which may be your degree or a post-graduate course. Do not list every course or module that you have studied but include any that are relevant to the job you are applying for including presentations, projects and travel as part of your course. Only include grades if they are impressive. A levels, or other qualifications achieved before university, should only be included if relevant.

    Interests
    Many professional CV writing companies advise not to include any interests, as they are rarely relevant to the job for which you are applying. However, it is a good idea to add some information about how you spend your free time for two reasons: firstly, it gives the read

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    rses you have taken outside your degree. Make sure you include the level you have achieved, for example: fluent German, conversational Italian, regular use of all Microsoft Office Applications.

    Education
    Start with your most recent qualification, which may be your degree or a post-graduate course. Do not list every course or module that you have studied but include any that are relevant to the job you are applying for including presentations, projects and travel as part of your course. Only include grades if they are impressive. A levels, or other qualifications achieved before university, should only be included if relevant.

    Interests
    Many professional CV writing companies advise not to include any interests, as they are rarely relevant to the job for which you are applying. However, it is a good idea to add some information about how you spend your free time for two reasons: firstly, it gives the reader a rounded picture of you as an individual; secondly, if invited for interview your interests are often discussed as a soft introduction to the interview before the more searching questions are asked. If you include interests in your CV try not to just write a list but include a fuller description of your involvement.

    E & O E - Copyright 2005 CV Writing

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