Answer Upon
#1 in Business Subscribe Email Print

You are here: Home > Business > Sales > Get Your Share of Old Business

Tags

  • client
  • existing
  • small
  • using corporate
  • their sourcing
  • changes client

  • Links

  • Do Women Still Expect Men To Pay? For How Long?
  • Cisco CCNA Certification Exam Tutorial: Access List Details You Must Know!
  • Analytical Ferrography - Make It Work For You
  • Answer Upon - Get Your Share of Old Business

    Tools of the Trade - What Every Entrepreneur
    Everyone knows that in order to operate a construction company, the construction worker must have a hammer, nails, drill, screw drivers, etc. Without a tool belt or toolbox these workers will put you out of business before your business get started. How can you open a web design and hosting company without having access to the Internet? How can you operate an alteration company without a sewing machine? Without the proper tools, businesses fail every day. Listed below are the most important tools that any entrepreneur or business owner must h
    ds. In particular a review should cover elements of interest to assist in achieving the sales target - client staff changes, client attitudes, competitive intelligence etc.

    5) Incorporate the sales target and strategy in your firms regular review procedures. Staff will report not only on new and current projects, but also on the development of your sales 'pipeline'. The review process should also check the status of any limiting factors, as at some point they will change.

    By adopting a share of customer approach to managing your sales you will create a proactive structure in which sales opportunities can be monitored and fostered. In particular, you will be able to capture and document important information regarding client developments and potential sales that otherwise may leave the firm with changes in your personnel.

    So you can still

    Branding: What Not to Do
    Here's a little story about what not to do as you carve out a name for yourself in the world of internet business.Don't use a miscellaneous email account as your primary web contact address.Some silly copywriter did this when she thought she was going to start working "freelance corporate" for staffing agencies.This copywriter chose the name "seniorcopywriter" for her contact email because, in the corporate world, copywriters come in three sizes: Junior, Regular (actually referred to as just "Copywriter"), and Se
    Lets face it...winning new business is fun. Particularly in service firms where there is substantial personal involvement required to gain clients. But the jubilation of landing new accounts often leads to problems.

    While you're focusing on gaining new clients, settling them in, and organising the recently won project, what about your other clients? Remember them...you know, the ones that still want you to do work for them. Their requirements may not seem as exciting as they once were, but you cannot afford to ignore them.

    It is often the case that service firms do not have a formal sales development plan. There is little prospecting or account management done on a regular basis and this can mean from time to time the call goes up to "Get out there and sell". This is usually triggered by an impending revenue slump -- often brought about by either a major project that is nearing completion, a sizeable client that has cancelled work, or an industry wide (or seasonal) trend.

    One of the major shortcomings with this reactive style of sales management is that relationships with clients go cold. And yes, this is sales we are talking about. Although in your firm you may call sales by another name such as revenue, billable hours or fees.

    When you are busy on new 'exciting' projects, other customers may sense they are being neglected and start shopping around for other firms to deal with. Sometimes the first you know about this is when your client contact staff get back in touch with the customer in response to the "Get out there and sell" directive. Too late.

    Whilst it is advisable to increase your 'share of market' by looking for new clients, it is wasteful to ignore the existing relationships and potential value of current clients. A better idea is to also consider maximising your 'share of customer'.

    How do you take a 'share of customer' approach? Follow these steps: 1) Identify the sales potential of each client. The 'potential' is the total value of all services (of the type you offer) consumed by this client over the next 12 months, regardless of whom they currently source them from.

    2) Subtract from this potential the value of any services that are not open for your firm to supply. Limiting factors may include the clients current contractual obligations, their sourcing from a related subsidiary or division, or relocation/rebuilding of facilities or plant etc.

    3) Calculate the 'share' of this net potential you wish to achieve. This share will be based upon a combination of hard and soft data such as: developments within the client organisation, your historical earnings from the client, changes affecting the clients industry, your firms strategic direction, and your firms relationship with the client. This value is now your sales target for this client.

    4) Develop a client-specific strategy for achieving the sales target. A good sales strategy will include:

    A combination of personal actions designed to build interpersonal relationships with key client personnel. Such actions would likely be:

    - Personal visits to client premises

    - Using corporate hospitality to entertain clients

    - Attending industry events

    An educational component to advise your client of your firms capacity to assist them.

    A critical review of current projects to ensure a better understanding of the clients needs and to maintain customer service standards. In particular a review should cover elements of interest to assist in achieving the sales target - client staff changes, client attitudes, competitive intelligence etc.

    5) Incorporate the sales target and strategy in your firms regular review procedures. Staff will report not only on new and current projects, but also on the development of your sales 'pipeline'. The review process should also check the status of any limiting factors, as at some point they will change.

    By adopting a share of customer approach to managing your sales you will create a proactive structure in which sales opportunities can be monitored and fostered. In particular, you will be able to capture and document important information regarding client developments and potential sales that otherwise may leave the firm with changes in your personnel.

    So you can still

    Appreciating Your Customers: Treat Your Customers Well And They'll Be Repeat Buyers!
    Your customers are wonderful. Without them, your business wouldn't exist. From time to time, shouldn't you thank the people that keep your business running? By doing just a few small things, you can impress your clients, and extend their business relationship with you.Be a Face with a Name (or Voice) Depending on what type of business you run, your customers may not ever see or hear from you. You may be just a series of emails. There is nothing to create a real relationship with in an email. Reach out to your clients by calling them just t
    her a major project that is nearing completion, a sizeable client that has cancelled work, or an industry wide (or seasonal) trend.

    One of the major shortcomings with this reactive style of sales management is that relationships with clients go cold. And yes, this is sales we are talking about. Although in your firm you may call sales by another name such as revenue, billable hours or fees.

    When you are busy on new 'exciting' projects, other customers may sense they are being neglected and start shopping around for other firms to deal with. Sometimes the first you know about this is when your client contact staff get back in touch with the customer in response to the "Get out there and sell" directive. Too late.

    Whilst it is advisable to increase your 'share of market' by looking for new clients, it is wasteful to ignore the existing relationships and potential value of current clients. A better idea is to also consider maximising your 'share of customer'.

    How do you take a 'share of customer' approach? Follow these steps: 1) Identify the sales potential of each client. The 'potential' is the total value of all services (of the type you offer) consumed by this client over the next 12 months, regardless of whom they currently source them from.

    2) Subtract from this potential the value of any services that are not open for your firm to supply. Limiting factors may include the clients current contractual obligations, their sourcing from a related subsidiary or division, or relocation/rebuilding of facilities or plant etc.

    3) Calculate the 'share' of this net potential you wish to achieve. This share will be based upon a combination of hard and soft data such as: developments within the client organisation, your historical earnings from the client, changes affecting the clients industry, your firms strategic direction, and your firms relationship with the client. This value is now your sales target for this client.

    4) Develop a client-specific strategy for achieving the sales target. A good sales strategy will include:

    A combination of personal actions designed to build interpersonal relationships with key client personnel. Such actions would likely be:

    - Personal visits to client premises

    - Using corporate hospitality to entertain clients

    - Attending industry events

    An educational component to advise your client of your firms capacity to assist them.

    A critical review of current projects to ensure a better understanding of the clients needs and to maintain customer service standards. In particular a review should cover elements of interest to assist in achieving the sales target - client staff changes, client attitudes, competitive intelligence etc.

    5) Incorporate the sales target and strategy in your firms regular review procedures. Staff will report not only on new and current projects, but also on the development of your sales 'pipeline'. The review process should also check the status of any limiting factors, as at some point they will change.

    By adopting a share of customer approach to managing your sales you will create a proactive structure in which sales opportunities can be monitored and fostered. In particular, you will be able to capture and document important information regarding client developments and potential sales that otherwise may leave the firm with changes in your personnel.

    So you can still

    Multi-Line Small Business Phones
    Multi-line small business phones are ideal for upcoming small businesses. With multi-line operations, one can put the current call on hold to make another call. It becomes possible to use two phone lines with just one phone. This makes the multi line phone an efficient and convenient device to manage business calls. Multi-line small business phones are mainly available in markets as corded business phones and non coded business phones.Most multi-line small business corded phones have a digital answering system, call waiting caller ID, calle
    tionships and potential value of current clients. A better idea is to also consider maximising your 'share of customer'.

    How do you take a 'share of customer' approach? Follow these steps: 1) Identify the sales potential of each client. The 'potential' is the total value of all services (of the type you offer) consumed by this client over the next 12 months, regardless of whom they currently source them from.

    2) Subtract from this potential the value of any services that are not open for your firm to supply. Limiting factors may include the clients current contractual obligations, their sourcing from a related subsidiary or division, or relocation/rebuilding of facilities or plant etc.

    3) Calculate the 'share' of this net potential you wish to achieve. This share will be based upon a combination of hard and soft data such as: developments within the client organisation, your historical earnings from the client, changes affecting the clients industry, your firms strategic direction, and your firms relationship with the client. This value is now your sales target for this client.

    4) Develop a client-specific strategy for achieving the sales target. A good sales strategy will include:

    A combination of personal actions designed to build interpersonal relationships with key client personnel. Such actions would likely be:

    - Personal visits to client premises

    - Using corporate hospitality to entertain clients

    - Attending industry events

    An educational component to advise your client of your firms capacity to assist them.

    A critical review of current projects to ensure a better understanding of the clients needs and to maintain customer service standards. In particular a review should cover elements of interest to assist in achieving the sales target - client staff changes, client attitudes, competitive intelligence etc.

    5) Incorporate the sales target and strategy in your firms regular review procedures. Staff will report not only on new and current projects, but also on the development of your sales 'pipeline'. The review process should also check the status of any limiting factors, as at some point they will change.

    By adopting a share of customer approach to managing your sales you will create a proactive structure in which sales opportunities can be monitored and fostered. In particular, you will be able to capture and document important information regarding client developments and potential sales that otherwise may leave the firm with changes in your personnel.

    So you can still

    Interim Management - Increasingly Part Of The Plan
    Interim management has traditionally been seen as a reactive response to organisational failure. Increasingly, a new breed of interims are emerging – people who regard interim management as a career and have transferable leadership skills to work across sectors. Building in organisational capacity to accommodate career interims ‘as part of the solution’ is discussed.Interim management saw rapid growth in the private sector in the 1990s. It experienced a decline as the downturn bit in 2000 but has shown signs of picking up in the last eighte
    ents within the client organisation, your historical earnings from the client, changes affecting the clients industry, your firms strategic direction, and your firms relationship with the client. This value is now your sales target for this client.

    4) Develop a client-specific strategy for achieving the sales target. A good sales strategy will include:

    A combination of personal actions designed to build interpersonal relationships with key client personnel. Such actions would likely be:

    - Personal visits to client premises

    - Using corporate hospitality to entertain clients

    - Attending industry events

    An educational component to advise your client of your firms capacity to assist them.

    A critical review of current projects to ensure a better understanding of the clients needs and to maintain customer service standards. In particular a review should cover elements of interest to assist in achieving the sales target - client staff changes, client attitudes, competitive intelligence etc.

    5) Incorporate the sales target and strategy in your firms regular review procedures. Staff will report not only on new and current projects, but also on the development of your sales 'pipeline'. The review process should also check the status of any limiting factors, as at some point they will change.

    By adopting a share of customer approach to managing your sales you will create a proactive structure in which sales opportunities can be monitored and fostered. In particular, you will be able to capture and document important information regarding client developments and potential sales that otherwise may leave the firm with changes in your personnel.

    So you can still

    Children At Work: Looking at Child Labor in the Victorian Age
    Today, it isn’t that uncommon for some children and teenagers to work. They may earn extra money by baby-sitting, doing yard work, or maybe even walking dogs. Others, once they go on to high school, may go to work in their local grocery store, malls, or food chains. However, in the Victorian Age, it wouldn’t seem at all strange to see children as young as five or six, go to work full-time (sometimes sixteen hours a day!) in often dangerous conditions.As you read, ask yourself questions. Why do you think children so young were working?
    ds. In particular a review should cover elements of interest to assist in achieving the sales target - client staff changes, client attitudes, competitive intelligence etc.

    5) Incorporate the sales target and strategy in your firms regular review procedures. Staff will report not only on new and current projects, but also on the development of your sales 'pipeline'. The review process should also check the status of any limiting factors, as at some point they will change.

    By adopting a share of customer approach to managing your sales you will create a proactive structure in which sales opportunities can be monitored and fostered. In particular, you will be able to capture and document important information regarding client developments and potential sales that otherwise may leave the firm with changes in your personnel.

    So you can still have fun winning new business...but remember to get your share of 'old' business as well.

    HTTP = HTML link (for blogs, profiles,phorums):
    <a href="http://www.hubyou.info/article/35856/hubyou-Get-Your-Share-of-Old-Business.html">Get Your Share of Old Business</a>

    BB link (for phorums):
    [url=http://www.hubyou.info/article/35856/hubyou-Get-Your-Share-of-Old-Business.html]Get Your Share of Old Business[/url]

    Related Articles:

    The Florida Department of Incorporating: Digitization Drives Efficiency

    The Inanimate Object Rule

    Outsourcing IT - Is it the Best Option for your Organization?

    Bookmark it: del.icio.us digg.com reddit.com netvouz.com google.com yahoo.com technorati.com furl.net bloglines.com socialdust.com ma.gnolia.com newsvine.com slashdot.org simpy.com shadows.com blinklist.com