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    e is never about product features or capabilities; it is about how those features and capabilities can improve the busine
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    The question of what value means to a customer has a different answer for every customer. Ultimately each customer — and no one else — decides what constitutes value. When a customer assesses the value of a solution, there are two key determinants: business value and personal value. The explicit discussion may be all about business value, but there is always a personal agenda.

    Explicit business value is about either reducing cost or increasing revenues, or both. Business value is never about product features or capabilities; it is about how those features and capabilities can improve the busines

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    no one else — decides what constitutes value. When a customer assesses the value of a solution, there are two key determinants: business value and personal value. The explicit discussion may be all about business value, but there is always a personal agenda.

    Explicit business value is about either reducing cost or increasing revenues, or both. Business value is never about product features or capabilities; it is about how those features and capabilities can improve the busine

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    Most small business owners have considered financing at some point in the life of their business. You may have considered expansion, buying new equipment, more inventories, purchasing real estate, or just looking for a new capital infusion. But the confusion surroun
    ants: business value and personal value. The explicit discussion may be all about business value, but there is always a personal agenda.

    Explicit business value is about either reducing cost or increasing revenues, or both. Business value is never about product features or capabilities; it is about how those features and capabilities can improve the busine

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    ersonal agenda.

    Explicit business value is about either reducing cost or increasing revenues, or both. Business value is never about product features or capabilities; it is about how those features and capabilities can improve the busine

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    e is never about product features or capabilities; it is about how those features and capabilities can improve the business so it makes money or saves money.

    When a sales person attempts to express value by listing an impressive array of features and functions (the “spray and pray” approach), the sale is unlikely to go anywhere fast. Features must be linked to a desired business benefit, and it is the sales person’s responsibility to help the customer connect the dots by explicitly linking the features and functions to the business benefits.

    While business benefits are usually identifiable

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