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Answer Upon - The Six Levels Of Prospects And Customers That Can Materially Increase Your Profits
Direct mail marketing is an effective and time-tested marketing tool that has worked for many companies and individuals for many years. The efficacy or potency of this marketing strategy, however, lies on the ability of the company or business to write an effective and attractive sales letter.Unfortunately, many people who have tried sending direct mail sales letters were not able to see positive results from this marketing tool. The main r
"An elegant solution to the wrong problem solves nothing." - Bryce's LawINTRODUCTIONCommercial Project Management systems (PM) have been available since the early 1970's. As PC's proliferated in the workplace, so did PM software, which also brought an ease-of-use element to project management. A multitude of PM products are now available on the market, some expensive, and some very reasonably priced. However, to
Arguably, there is about 6 levels of customers and prospects in your sales funnel and the whole idea of running an efficient sales operation is to move customers through the funnel. So let’s look at the various levels of customers and what these customers are potentially worth for your business.
Level 1 – Target market (market segment)… This group of people are not prospects yet as they don’t know about you, your products or services. This group of suspects are simply identified as being in your niche or market segment. They have not yet responded to you, made an inquiry about your products or services.
Level 2 – Prospects (qualified sales leads)… This group of people have now made some form of contact about your products or services. They have acknowledged your existence and potentially will buy off you.
Level 3 – Customers… The definition of a customer is… a person or entity that has exchanged money for a product or service. Simply put, if no money exchanges hands, they are not a customer. A customer has progressed through the funnel from being just a prospect and is now written up in your sales books. You should have captured as much information as you can about this person, as
Do you ever notice or even pay attention to how many times your competition appears in the media? Did you ever wonder how or why the same professionals are interviewed as experts in the media? Do you realize the positive impacts that can result from your visibility in the media? Well, if you have noticed and do realize the potential benefits of media attention, what have you done about it?If you want to increase your visibility in the me
Level 1 – Target market (market segment)… This group of people are not prospects yet as they don’t know about you, your products or services. This group of suspects are simply identified as being in your niche or market segment. They have not yet responded to you, made an inquiry about your products or services.
Level 2 – Prospects (qualified sales leads)… This group of people have now made some form of contact about your products or services. They have acknowledged your existence and potentially will buy off you.
Level 3 – Customers… The definition of a customer is… a person or entity that has exchanged money for a product or service. Simply put, if no money exchanges hands, they are not a customer. A customer has progressed through the funnel from being just a prospect and is now written up in your sales books. You should have captured as much information as you can about this person, as
Package Inserts – If you’re going to mail out a product or package to a customer anyway, always tuck a sales letter for another product in the package. It won’t cost you any more, and when your customer receives that package, he or she will be pleased with the product (assuming your product isn’t junk) and be more favorable towards another purchase from you. You can also joint venture with other companies that target your niche market and get them
Level 2 – Prospects (qualified sales leads)… This group of people have now made some form of contact about your products or services. They have acknowledged your existence and potentially will buy off you.
Level 3 – Customers… The definition of a customer is… a person or entity that has exchanged money for a product or service. Simply put, if no money exchanges hands, they are not a customer. A customer has progressed through the funnel from being just a prospect and is now written up in your sales books. You should have captured as much information as you can about this person, as
I am writing this column prompted by a recent column in USA Today concerning the difficulty in getting to a live person when experiencing service troubles. The writer gave examples of some national companies that were difficult, if not impossible, to get to if one needed to speak with a live person for help.I laughed as I read the article knowing full well that here in the Mid-South, land of hospitality and assistance, this was not the cas
Level 3 – Customers… The definition of a customer is… a person or entity that has exchanged money for a product or service. Simply put, if no money exchanges hands, they are not a customer. A customer has progressed through the funnel from being just a prospect and is now written up in your sales books. You should have captured as much information as you can about this person, as
To "sell" oneself on paper is not easy. Creating a resume is a design and construction job and a test of your writing skills as well. A resume can either be self written or written with professional help.Self-written resumes are attractive with good fonts but the disadvantages of self-written resumes are that they may be unfocussed and carelessly organised. The candidate who gets the job is not always the most qualified; rather, the candida
Level 4 – Members … A member is the next level of customer. Simply, these people buy off you multiple times. They come back for more products and services off you. These customers should be clearly defined in your books as star members, with membership numbers, or membership cards. Certainly, a member is more likely to purchase a new offering from your company than just a customer that has purchased one thing off you once. Once you have a member, your only objective for this level of customer is to CONVERT them to the next level
Level 5 – Advocates… This customer is the one that gives you referrals. Referrals can be in the form of letters of endorsement, audio, or video telling others about their experiences they have had with your products or services. These are very sticky customers, and most likely will continue to purchase more goods and services off you in the future. They act as a ‘silent sales force’ for you and a real capital assets for your busi
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