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Answer Upon - The Easiest Sale
The European Union is fining yet another American Company that it cannot compete with. Why? Because this time Microsoft has just become too efficient in its operating systems. The Computer companies of the EU will not seem to get off their rears to build a better system or better features for personal computers and small business work stations.But why is the European Union even bothering to attack Bill Gates and Microsoft? Well it is simple; the EU is following the lead of the Federal Trade Commission or FTC. I liken this agency to the Federal Terrorist Commission, which attacks the winners of free
This past fall I ran a campaign promoting my new book, The Secrets of Power Selling to my newsletter subscribers and the response asto
Because good public relations can alter individual perception and lead to changed behaviors among key outside audiences. And that can help business, non-profit and association managers achieve their managerial objectives.It all happens when you do something positive about the behaviors of those important external audiences of yours that most affect your operation. In particular when you persuade those key outside folks to your way of thinking, then help move them to take actions that allow your department, division or subsidiary to succeed.I believe the key to good PR is this reality. People
Virtually everyone wants a quick, easy solution that will help them increase their sales. Fortunately, in all but a few situations, this is not an impossible task. The key is to sell to the right people. This doesn’t mean trying to connect with the key decision-maker in a particular organization or creating a list of ideal companies to contact. I’m talking about tapping into your existing customer base.
Most people in business today have probably heard about the importance of marketing and selling to their existing customers. However, I’m not sure everyone fully appreciates the significance of this strategy. In fact, even though I have heard (and sometimes preached) this concept, it wasn’t until recently that I figured out the impact on a business.
This past fall I ran a campaign promoting my new book, The Secrets of Power Selling to my newsletter subscribers and the response astou
Reward your Employees with Travel IncentivesMotivating employees, especially highly competitive employees like inside and outside salespersons and telemarketers, can be a challenge. Sure, everyone likes cash, but what if you could offer a incentive that was worth more than cash? That's what travel incentives are all about.What do you think would generate more excitement among your employees; offering $50 to the person who sets the most appointments in one day, or offering a 3 day and 2 nights hotel stay in Hawaii including airfare? I'll bet that you didn't have to think about that for too lon
Most people in business today have probably heard about the importance of marketing and selling to their existing customers. However, I’m not sure everyone fully appreciates the significance of this strategy. In fact, even though I have heard (and sometimes preached) this concept, it wasn’t until recently that I figured out the impact on a business.
This past fall I ran a campaign promoting my new book, The Secrets of Power Selling to my newsletter subscribers and the response asto
In certain places where there is a high volume of visitors, especially tourist destinations like Cancun, Mexico, it can be expected that a large number of hotels and other forms of accommodations are located there. A person who wishes to work in the hotel industry would do well to start in these places, as the hotels can give them the best training and experience in the industry. Before a person starts applying, however, he must first know what to expect with regard to the job descriptions of different hotel personnel so that he is properly guided in his application.General job descriptionAm
Most people in business today have probably heard about the importance of marketing and selling to their existing customers. However, I’m not sure everyone fully appreciates the significance of this strategy. In fact, even though I have heard (and sometimes preached) this concept, it wasn’t until recently that I figured out the impact on a business.
This past fall I ran a campaign promoting my new book, The Secrets of Power Selling to my newsletter subscribers and the response asto
One of the valuable tools in the Six Sigma toolbox is Design of Experiments. Design of Experiment (DOE) is a structured technique that helps to uncover relationships often hidden inside mountains of data. Within the structure of a Six Sigma project, Design of Experiments is a structured approach to identifying the factors within a process that contribute to particular effects, then creating meaningful tests that verify possible improvement ideas or theories.Most of us are familiar with the concept of experimentation within the fields of science and medicine. Experiments can be designed and conducted
This past fall I ran a campaign promoting my new book, The Secrets of Power Selling to my newsletter subscribers and the response asto
Do you have customers that you are currently working with who are NOT your Dream Customers? Do they demand extra time? Do they treat you with disrespect? Are they unprofitable?These customers are holes in your Business Bucket. They drain your time and your energy. They prevent you from having the time you need to market and provide service to your DREAM customers.Here are some simple questions to answer to see if your Business Bucket leaks:- Do you currently have unprofitable customers?- Are there any customers you would like to have off your plate?- Are you spending too
This past fall I ran a campaign promoting my new book, The Secrets of Power Selling to my newsletter subscribers and the response astounded me—I ended up selling several hundred books during this 14 day campaign. Most of the sales were completed electronically but I quickly recognized many of the names of people who had ordered a book, or in some cases, multiple copies. After speaking to dozens of other people who called to place their order, I discovered that most of them had purchased a copy of my first book or another one of my products in the past. A few weeks later, many of these individual’s also signed up for a tele-seminar I promoted. This taught me a HUGE lesson!
I’ll be the first to admit that I have attended workshops and seminars and listened to a presenter stress the importance of marketing and selling to existing customers. However, in the past I only focused on a
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