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  • Answer Upon - What's Your Value Proposition?

    How Do Keywords Effect Your Rankings
    When you hear everyone talking about tags they are referring on how you will summarize what your site or page is about. What else is your site (or blog) about? Deciding on the correct keywords is not an easy task but to make the work easier you should use a keyword program that will give you the proper statistics to make an educated choice when choosing the keywords for your site.Customers who search the web key in using a certain keyword, if you did not use the keyword the customer is using they will not end up at your site. Make sure you use proper tools to let you
    rketing team that "developed" does, but didn't you
    Simple Mistakes You Cannot Afford In Project Management!
    Why should you care about my viewpoints?Good question - you don't know me - but obviously - You're confused and maybe even a bit fed up by your new assignment and it's lack of clarity...Typical problem!My specialty: Getting what I call "sorry ass - stranded in the ditch - projects up'n running FAST!And by fast, I mean just that...Fast, or instant - in like 90 days or less... And in 6 to 7 months or less, depending on size and shape - So God-Damned Blod Trimmed - So tuned up - you wouldn't even recognize it...When my collegu
    Frankly who cares?

    Your prospects sure don't!

    Some of your customers maybe; your competitors, when it serves their needs.

    OK, yes, the marketing team that "developed" does, but didn't you s

    How to Get Buy-In for Important Marketing and Branding Initiatives
    What’s the best way to get decision makers all on the same page when important marketing and communications outcomes are at stake? What can you do when design and branding decisions need to be made by a group – especially by a group of executives who don’t necessarily value the creative process?It’s important to help people make connections.A method is needed to help make the connection between the unspoken, emotional aspects of people’s feelings and perceptions about a company, product, or service, and the visual representation of it – a tricky
    our prospects sure don't!

    Some of your customers maybe; your competitors, when it serves their needs.

    OK, yes, the marketing team that "developed" does, but didn't you

    Direct Mail Post Cards Compared To Networking
    Direct mail post cards are one of the most popular ways to market a computer consulting business. Networking is one of the most effective ways to market. Let's look at how the two marketing techniques compare to one another. You can use this information to decide whether direct mail post cards are right for you.For the most part, the leads that you get through direct mail post cards are not as high quality as the ones you get through networking. You have no opportunity to create a personal connection by simply sending a direct mail post card.On the other h
    e of your customers maybe; your competitors, when it serves their needs.

    OK, yes, the marketing team that "developed" does, but didn't you

    Does the Telephone Help Market Your Business?
    Nope. Not what you are thinking...I am not talking about making telephone calls, or telemarketing. What I am talking about is ...The Incoming Telephone Calls to Your Business!Have you ever tracked the number of telephone calls that came into your business in a day/week/month? Then...have you measured how much customer information was gathered or sales made on those calls?Let me paint a picture for you...first we will examine the typical scenario in most businesses currently...or business A as we'll call it:The owner in business A is typ
    t serves their needs.

    OK, yes, the marketing team that "developed" does, but didn't you

    Diversity; It's a Leadership Issue
    Diversity is a popular management topic in many countries and companies. A wide of sweep resources in HR and management time is devoted to diversity in large organisations, especially government, educational and global organisations.In a publication by the European Commission in November 2003, "fixing" diversity is reported as having significant benefits and costs. Benefits include reduced absenteeism, higher productivity, better attraction and retention of talented people and improved innovation and creativity.Costs and obstacles to "fixing" diversity are r
    rketing team that "developed" does, but didn't you say the other day that they have never been on a client call?

    What really counts in the real world (you know where sales are made), is the prospects' and clients' perception and definition of value.

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