| Answer Upon |
Hubs | Hubbers | Topics | Request |
| #1 in Business | Subscribe Email Print |
|
You are here: Home > Business > Sales > Focus On Your Most Important Investment - Your Time |
|
Answer Upon - Focus On Your Most Important Investment - Your Time
Why the Yellow Pages is the Small Business's Best Friend only have yourself to blame.I sold Yellow Page ads for 25 years. During that time, I dealt with mostly the local “mom and pop” type businesses. The reason was simple. The large companies chose the more expensive media to promote their national chains. So Home Depot would have their ads in the Sunday newspaper as a flyer and of course on TV and radio. But I worked with people like Fred’s Ace Hardware, and they were delighted to be listed under a dozen headings in the directory. That’s because they knew something that the “big box” boys didn’t. When the guy down the street needed paint or a screen replacement, they would head for the Yellow Pages to see who had what. Sure, everyone knows Home Depot but not everyone shops there. It may be because they are TOO big. The parking is harder, the products more spaced out and tougher to find, the salespeople difficult to track down, and 7. Close your door, hide, and work from a different office! As Dan Kennedy says: “If they can’t find you, they can’t interrupt you.” I put my phone on do not disturb for at least 2 hours per week while I am making prospecting calls. I answer all messages at 11:30 am that day. I suggest leaving a very specific outbound message alerting callers. “Hi this is Colleen, I will be on the phone with clients from 9-11 today. Please leave a message and I will return your call at 11:30”. 8. Be on time. I find that the more often I am on time for meetings, calls or appointments the more often people treat my time with respect. This is not a coincidence. Its reciprocity at work. Simply put, show respect for other people’s time and they will eventually show respect for yours. 9. Make and use a Hot list or task sheet everyday. Preferably in your CRM but if you have to use pen and paper a y Marketers Say; Advertising is More Art than Science No matter how wealthy, talented or successful we become, time is the one thing we can never get enough of. The top 10% of performers are acutely aware of the value of their time. In fact, all successful sales people practice disciplined time management. As a result, they spend the most time doing those activities that make them the most money, and little time doing those tasks that earn them little or nothing.The really dumb marketers say that advertising is more of an art than a science. Nothing could be further than the truth. Yet these self-proclaimed marketing gurus, consultants, authors and marketing tape peddlers never stop purporting such utter and complete hokum.Anyone who studies the human brain and how it really works using the latest technologies realizes that advertising to really make an announcement need to an ever lasting impression in the brain to fuse together neuron connections.The technology and science of this is well documented and it ain’t art. Art is someone with no legs and arms hanging on the wall. Any self-proclaimed marketer who states that advertising is more of an art than a science is full of farts and beans.Oh these self-proclaimed marketers will try to fill you up with whiz and give you tips on creating When it comes to sales, this boils down to focusing your time on the three Holy Grails: Prospecting, Presenting and Closing. Notice that all three of these activities involve prospects or customers. That’s because you sell more when you spend more time in front of your customers, whether prospecting for new business, presenting solutions to problems or closing business. Despite knowing this intuitively most sales reps I meet complain regularly that they can’t find the discipline to practice it regularly. What this says to me is they won’t get organized to manage their time effectively. If you hear yourself saying "I can’t focus on making calls yet, I’am too disorganized!” or “I need to get motivate before I can make calls!” consider implementing the following 11 time and organizational techniques every day: 1. Set a monthly sales target, and calculate how many prospects you need to talk to each month in order to generate enough business to hit that target. Once you have those numbers set, your priority becomes making the calls. Your second priority becomes working those leads that are already in the sales funnel, and moving them closer to a sale. For more tips on how to set goals to move your career ahead, check out our article on Goal Setting to get you started! Tie every piece of activity you do during the day to your goals. 2. Calculate the value of your time. What is every productive hour worth? There is a simple calculation at Secrets of the Top 10% - Part IV: Stay Focused If you want a more accurate calculation of your times worth try this. At step 2, divide your desired earnings by only those productive hours in each day. Be honest with your self, most executives guess that they have less than 1 hour of productive time per 8 hours of work. Productive time does not include water cooler talk time, smoke or bath room breaks, sales meetings. Productive time is that amount of time engaging with customers, prospecting presenting and closing. 3. Block time off in your calendar everyday to make calls and prospect. Don’t just make a mental note – actual block the time off physically so you and everyone else can see it clearly. 4. In a place you can easily see everyday post your revenue goal in big, bright numbers. Staring at this number everyday will remind you what you need to do first thing every day. Staring at your goal everyday will help you stay focused. I recommend posting it both at home and in the office to achieve maximum effect. My goal is pasted on the bathroom mirror so I see it first thing in the morning. 5. Remember that, in sales, there are only two times of the day: pay time, and non-pay time. Simply put, there are only so many hours in a day that you can talk to customers, so use that time wisely. Any activity that is not directly related to meeting people, building relationships and closing business should be done before 8am or after 5pm - unless of course you're selling to different time zones! 6. Stay away from the Life Suckers in your office. They are not customers, and they will not buy from you. Your customers are on the outside (or the other end of the phone). Life Suckers will waste exactly as much of your time as you permit. In the end your profits will be reduced by them, and you will only have yourself to blame. 7. Close your door, hide, and work from a different office! As Dan Kennedy says: “If they can’t find you, they can’t interrupt you.” I put my phone on do not disturb for at least 2 hours per week while I am making prospecting calls. I answer all messages at 11:30 am that day. I suggest leaving a very specific outbound message alerting callers. “Hi this is Colleen, I will be on the phone with clients from 9-11 today. Please leave a message and I will return your call at 11:30”. 8. Be on time. I find that the more often I am on time for meetings, calls or appointments the more often people treat my time with respect. This is not a coincidence. Its reciprocity at work. Simply put, show respect for other people’s time and they will eventually show respect for yours. 9. Make and use a Hot list or task sheet everyday. Preferably in your CRM but if you have to use pen and paper a ye Co-Branding and Your Company his says to me is they won’t get organized to manage their time effectively.If promotional product marketing is a big part of your campaign, it means it's the right time for you to think about co-branding. In essence, co-branding is putting your brand name juxtapose to a more popularly branded promotional product. For instance, instead of just giving away a "generic shirt" with your logo on it, you could place your name on an Adidas, an Izod or a Nike shirt.Co-branding is a great way to boost brand recognition. Especially true for newer companies, riding on the existing market share of the bigger brands gives your brand a better fighting chance. The alliance between two brands can also offer clients better value. Long established brand items are often of better quality than generic ones. As such, clients get more out of a co-branded promotional item than they would with one that isn't. As an off-shoot of this, the c If you hear yourself saying "I can’t focus on making calls yet, I’am too disorganized!” or “I need to get motivate before I can make calls!” consider implementing the following 11 time and organizational techniques every day: 1. Set a monthly sales target, and calculate how many prospects you need to talk to each month in order to generate enough business to hit that target. Once you have those numbers set, your priority becomes making the calls. Your second priority becomes working those leads that are already in the sales funnel, and moving them closer to a sale. For more tips on how to set goals to move your career ahead, check out our article on Goal Setting to get you started! Tie every piece of activity you do during the day to your goals. 2. Calculate the value of your time. What is every productive hour worth? There is a simple calculation at Secrets of the Top 10% - Part IV: Stay Focused If you want a more accurate calculation of your times worth try this. At step 2, divide your desired earnings by only those productive hours in each day. Be honest with your self, most executives guess that they have less than 1 hour of productive time per 8 hours of work. Productive time does not include water cooler talk time, smoke or bath room breaks, sales meetings. Productive time is that amount of time engaging with customers, prospecting presenting and closing. 3. Block time off in your calendar everyday to make calls and prospect. Don’t just make a mental note – actual block the time off physically so you and everyone else can see it clearly. 4. In a place you can easily see everyday post your revenue goal in big, bright numbers. Staring at this number everyday will remind you what you need to do first thing every day. Staring at your goal everyday will help you stay focused. I recommend posting it both at home and in the office to achieve maximum effect. My goal is pasted on the bathroom mirror so I see it first thing in the morning. 5. Remember that, in sales, there are only two times of the day: pay time, and non-pay time. Simply put, there are only so many hours in a day that you can talk to customers, so use that time wisely. Any activity that is not directly related to meeting people, building relationships and closing business should be done before 8am or after 5pm - unless of course you're selling to different time zones! 6. Stay away from the Life Suckers in your office. They are not customers, and they will not buy from you. Your customers are on the outside (or the other end of the phone). Life Suckers will waste exactly as much of your time as you permit. In the end your profits will be reduced by them, and you will only have yourself to blame. 7. Close your door, hide, and work from a different office! As Dan Kennedy says: “If they can’t find you, they can’t interrupt you.” I put my phone on do not disturb for at least 2 hours per week while I am making prospecting calls. I answer all messages at 11:30 am that day. I suggest leaving a very specific outbound message alerting callers. “Hi this is Colleen, I will be on the phone with clients from 9-11 today. Please leave a message and I will return your call at 11:30”. 8. Be on time. I find that the more often I am on time for meetings, calls or appointments the more often people treat my time with respect. This is not a coincidence. Its reciprocity at work. Simply put, show respect for other people’s time and they will eventually show respect for yours. 9. Make and use a Hot list or task sheet everyday. Preferably in your CRM but if you have to use pen and paper a y Marketing-Minded Financial Planners, Join Your Professional Organization to Get Free Publicity calculation at Secrets of the Top 10% - Part IV: Stay FocusedUnlike some professionals like lawyers and doctors, financial planners aren't required to be members of a professional association.However, if you want to take advantage of a great way to get free publicity, you marketing-minding financial professionals will join an association like the Financial Planning Association or the Society of Financial Service Professionals.Get active first in your local chapter, then nationally. Being active in a professional association is the number one way for a financial planner to get media coverage.When media folks need experts, they often go straight to the associations for help. This is a particularly popular tactic among local newspaper or television reporters who want a local person to comment on a national story. Has the stock market had a huge rally? They'll want a local stock-picker to shar If you want a more accurate calculation of your times worth try this. At step 2, divide your desired earnings by only those productive hours in each day. Be honest with your self, most executives guess that they have less than 1 hour of productive time per 8 hours of work. Productive time does not include water cooler talk time, smoke or bath room breaks, sales meetings. Productive time is that amount of time engaging with customers, prospecting presenting and closing. 3. Block time off in your calendar everyday to make calls and prospect. Don’t just make a mental note – actual block the time off physically so you and everyone else can see it clearly. 4. In a place you can easily see everyday post your revenue goal in big, bright numbers. Staring at this number everyday will remind you what you need to do first thing every day. Staring at your goal everyday will help you stay focused. I recommend posting it both at home and in the office to achieve maximum effect. My goal is pasted on the bathroom mirror so I see it first thing in the morning. 5. Remember that, in sales, there are only two times of the day: pay time, and non-pay time. Simply put, there are only so many hours in a day that you can talk to customers, so use that time wisely. Any activity that is not directly related to meeting people, building relationships and closing business should be done before 8am or after 5pm - unless of course you're selling to different time zones! 6. Stay away from the Life Suckers in your office. They are not customers, and they will not buy from you. Your customers are on the outside (or the other end of the phone). Life Suckers will waste exactly as much of your time as you permit. In the end your profits will be reduced by them, and you will only have yourself to blame. 7. Close your door, hide, and work from a different office! As Dan Kennedy says: “If they can’t find you, they can’t interrupt you.” I put my phone on do not disturb for at least 2 hours per week while I am making prospecting calls. I answer all messages at 11:30 am that day. I suggest leaving a very specific outbound message alerting callers. “Hi this is Colleen, I will be on the phone with clients from 9-11 today. Please leave a message and I will return your call at 11:30”. 8. Be on time. I find that the more often I am on time for meetings, calls or appointments the more often people treat my time with respect. This is not a coincidence. Its reciprocity at work. Simply put, show respect for other people’s time and they will eventually show respect for yours. 9. Make and use a Hot list or task sheet everyday. Preferably in your CRM but if you have to use pen and paper a y How Can a Piece of Cardstock Make Networking, Promoting & Selling Your Business Easier and More Fun? at your goal everyday will help you stay focused. I recommend posting it both at home and in the office to achieve maximum effect. My goal is pasted on the bathroom mirror so I see it first thing in the morning.I met Darlene at one of my networking meetings; she's never run a business or come to a networking meeting in her life. And it shows. Between bites of my morning cottage cheese I peek over at her and see her flipping her hair, tapping her pencil and biting her lip in what seems to be one continuous fidget. Darlene's scared out of her wits, she isn't comfortable and she certainly isn't confident. You just couldn't help but feel bad for her. You've got someone really trying to do something in his/her life but just isn't comfortable doing it. A lot of us are like Darlene (or were like her), some more than others; I used to be a little like her too. I didn't always feel so confident in my business. After seeing her a couple of times I approached Darlene with an idea. How would you like to feel more confident, comfortable and credib 5. Remember that, in sales, there are only two times of the day: pay time, and non-pay time. Simply put, there are only so many hours in a day that you can talk to customers, so use that time wisely. Any activity that is not directly related to meeting people, building relationships and closing business should be done before 8am or after 5pm - unless of course you're selling to different time zones! 6. Stay away from the Life Suckers in your office. They are not customers, and they will not buy from you. Your customers are on the outside (or the other end of the phone). Life Suckers will waste exactly as much of your time as you permit. In the end your profits will be reduced by them, and you will only have yourself to blame. 7. Close your door, hide, and work from a different office! As Dan Kennedy says: “If they can’t find you, they can’t interrupt you.” I put my phone on do not disturb for at least 2 hours per week while I am making prospecting calls. I answer all messages at 11:30 am that day. I suggest leaving a very specific outbound message alerting callers. “Hi this is Colleen, I will be on the phone with clients from 9-11 today. Please leave a message and I will return your call at 11:30”. 8. Be on time. I find that the more often I am on time for meetings, calls or appointments the more often people treat my time with respect. This is not a coincidence. Its reciprocity at work. Simply put, show respect for other people’s time and they will eventually show respect for yours. 9. Make and use a Hot list or task sheet everyday. Preferably in your CRM but if you have to use pen and paper a y Career Goal Setting-Is It Time For A Change? only have yourself to blame.If you feel like you are in a dead-end job, or that your career is headed nowhere, then you need to focus on your career goal setting!Just like you make resolutions for New Years, you should make resolutions for your career too! To get the ball rolling, set yourself some short-term goals and then set out to achieve them. You want to be careful to set goals that are attainable, but that will also present you with some satisfaction when you achieve them. Make yourself a list so you can check off as you accomplish each goal.There are many different ways you can start to focus on your career goal setting. One of the most important ways is to set learning goals. You could achieve this goal by taking a class, attending a seminar, or reading some learning books. Educating yourself on new things will also increase your value as an employee to s 7. Close your door, hide, and work from a different office! As Dan Kennedy says: “If they can’t find you, they can’t interrupt you.” I put my phone on do not disturb for at least 2 hours per week while I am making prospecting calls. I answer all messages at 11:30 am that day. I suggest leaving a very specific outbound message alerting callers. “Hi this is Colleen, I will be on the phone with clients from 9-11 today. Please leave a message and I will return your call at 11:30”. 8. Be on time. I find that the more often I am on time for meetings, calls or appointments the more often people treat my time with respect. This is not a coincidence. Its reciprocity at work. Simply put, show respect for other people’s time and they will eventually show respect for yours. 9. Make and use a Hot list or task sheet everyday. Preferably in your CRM but if you have to use pen and paper a yellow legal pad is better than nothing. When I started in sales at London life we used a shoe box and index cards. Both kept all my client information in one place allowing me to focus on calling my clients, not on wondering where I put their information. Today I use an online CRM because I like to keep everything about my client interactions in one place that I can access from anywhere. Every CRM on the market allows you to create scheduled appointments, unscheduled tasks and to do’s. At Engage we use Salesforce.com because it easily can be accessed in real-time on the road and can be synched up to my Blackberry. Act, Maximiser, SugarCRM, and Outlook, are all also great tools 10. If you are waiting to get motivated before you make calls remember this: Motivation comes from action not the other way around. Most sales people wait to get motivated before they take action. You must do the opposite. Take action now! Regardless of how you feel. Simply pick up the phone and start making calls. Your activity will motivate you to keep going. You will always feel better after you accomplished something profitable. 11. Minimize office meetings, especially during prime selling time. I expect the sales teams I coach to have their weekly meetings starting at 8 am or after 4pm. My dad used to have his sales meetings at 4pm every Friday! – I guess I learned this time management technique at an early age. To maximize profits you must maximize client meetings when your clients are at work. Remember – you can not sell to your fellow sales professionals. Losing control of your time is the worst mistake a sales professional can make. You must jealously guard your time in order to stay productive. If you are productive you are in control. If you are concerned about your productivity – or are not hitting your goals – take an honest look at who is controlling your time most often. You, or someone else? If you can honestly say it’s someone else, then implement a change immediately. Take at least one of the 10 techniques above and implement it in your business immediately. Taking action will always yield you a better, more profitable result
HTTP = HTML link (for blogs, profiles,phorums):
Related Articles:Change Management Disruptions of Your Competitors Integrating Six Sigma with Business Process Management Are You Willing to Invest Your Time ?
|