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  • Answer Upon - Sales Calls - Use Your Time Wisely

    Checking Out Their Past
    You've found the perfect candidate for that job opening. This person is great: a personality that will fit in with your other employees, the technical skills you need, and they've even worked at a couple of your competitors. Or not.I'm a huge proponent of background check
    sguise. These people have typically never had professional IT service and they aren't about to pay for it. Be on the look out for these sales calls and cut them loose.

    Client is shopping prices: this sales call is a solicitation for bids. They aren't really interested in your services, they just want to know what it migh

    What Do Copywriters Do At Focus Groups? Part 1
    This question comes up a lot. "What do copywriters do at focus groups?" And the answer is actually pretty involved.But first, an advertising focus group primer.Focus groups are gatherings of 'very ordinary people' who are paid a small amount of money (usuall
    Sales calls are an art form. Many new IT Consultants have never had to sell anything before. For the uninitiated, sales calls are intimidating. By gaining the right perspective about a sales call and understanding the possible outcomes, you are on your way to becoming a sales call expert.

    The number one trick to sales calls: Don't Sell.

    When you are on a sales call the trick is to guide the client's decision. You ask them questions that almost seduce them into hiring you. This is an entirely different dynamic than when you are pushing them during the sales call. An effective sales call has the client pushing you to take them on.

    With every sales call you will have one of four outcomes (2 good, 2 bad) as follows:

    Client needs emergency service: many sales calls end this way. There is something that is broken that needs to be fixed. You fix it right away and that proves to the client you know what you are doing, you're likable, and you're trustworthy. You end up with a couple of hundred dollars in revenue which proves to you this client is willing to pay for the services.

    Client is receptive to your audit or IT needs assessment: Here the sales call ends with a contract for further work.

    Client is just picking your brains - this sales call is free advice in disguise. These people have typically never had professional IT service and they aren't about to pay for it. Be on the look out for these sales calls and cut them loose.

    Client is shopping prices: this sales call is a solicitation for bids. They aren't really interested in your services, they just want to know what it might

    Investing in China - The Banking Sector
    China’s banking sector has traditionally served as a party-controlled feeding trough for its inefficient, unprofitable state-owned enterprises (SOEs), most of which were technically insolvent. The process was simple – extend a loan to an unqualified SOE applicant, then write off
    lls: Don't Sell.

    When you are on a sales call the trick is to guide the client's decision. You ask them questions that almost seduce them into hiring you. This is an entirely different dynamic than when you are pushing them during the sales call. An effective sales call has the client pushing you to take them on.

    With every sales call you will have one of four outcomes (2 good, 2 bad) as follows:

    Client needs emergency service: many sales calls end this way. There is something that is broken that needs to be fixed. You fix it right away and that proves to the client you know what you are doing, you're likable, and you're trustworthy. You end up with a couple of hundred dollars in revenue which proves to you this client is willing to pay for the services.

    Client is receptive to your audit or IT needs assessment: Here the sales call ends with a contract for further work.

    Client is just picking your brains - this sales call is free advice in disguise. These people have typically never had professional IT service and they aren't about to pay for it. Be on the look out for these sales calls and cut them loose.

    Client is shopping prices: this sales call is a solicitation for bids. They aren't really interested in your services, they just want to know what it migh

    Give a Little, Gain a Lot: Philanthropic Marketing Yields Big Rewards for Small Businesses
    Branding is a big buzzword in corporate marketing. Creating a distinct identity for your company in the marketplace is about more than getting the word out about your products or services. At its best, branding includes getting consumers to feel good about who you are as a compa
    ith every sales call you will have one of four outcomes (2 good, 2 bad) as follows:

    Client needs emergency service: many sales calls end this way. There is something that is broken that needs to be fixed. You fix it right away and that proves to the client you know what you are doing, you're likable, and you're trustworthy. You end up with a couple of hundred dollars in revenue which proves to you this client is willing to pay for the services.

    Client is receptive to your audit or IT needs assessment: Here the sales call ends with a contract for further work.

    Client is just picking your brains - this sales call is free advice in disguise. These people have typically never had professional IT service and they aren't about to pay for it. Be on the look out for these sales calls and cut them loose.

    Client is shopping prices: this sales call is a solicitation for bids. They aren't really interested in your services, they just want to know what it migh

    Material Handling Equipment: Increase Efficiency and Reduce Fatalities
    A majority of all industrial occupations involve overexertion that invariably leads to accidents and hazards. Handling and storing materials in different industries involve diverse operations such as hoisting tons of steel with a crane; driving a truck loaded with concrete block
    y. You end up with a couple of hundred dollars in revenue which proves to you this client is willing to pay for the services.

    Client is receptive to your audit or IT needs assessment: Here the sales call ends with a contract for further work.

    Client is just picking your brains - this sales call is free advice in disguise. These people have typically never had professional IT service and they aren't about to pay for it. Be on the look out for these sales calls and cut them loose.

    Client is shopping prices: this sales call is a solicitation for bids. They aren't really interested in your services, they just want to know what it migh

    How To Market To Government Agencies
    Government companies are the biggest buyers, yet the least untapped sector. The most strenuous task in the exercise to sell to government agencies is their bureaucratic patterns of making purchases. The seemingly indefinite tiers in the management side and altogether different p
    sguise. These people have typically never had professional IT service and they aren't about to pay for it. Be on the look out for these sales calls and cut them loose.

    Client is shopping prices: this sales call is a solicitation for bids. They aren't really interested in your services, they just want to know what it might cost them to do what they need to do.

    Bottom Line on Sales Calls

    Sales calls are part of business. Some will end well, others will be a waste of time. The important things to remember are (1) do not involve yourself in hard selling; let the client come to you, and (2) be on the lookout for the type of sales call you are on. Use this information to determine your next steps and how long you stick around.

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