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Answer Upon - Should Your Sales Letter Be Long Or Short?
There's a few days left before the promised fund raising event. You've properly prepared for that day taking into consideration almost everything that you could think off. The only thing to do now is wait and see if the event will be successful of not. The suspense is killing you. But what if things did not push through as planned? What if there was a low turnout of people? What if…? What if…?It's not always good to base your fund raiser on "what ifs". It is always best to have a c
You have to identify with your prospects and really get to know their wants and desires. Your words must tell them that you understand where they are coming from and what their problems are.
They must let your prospects know that you ge
All of us solve problems in our daily and professional lives. Although we perceive some of them to be ‘big’ problems, most are not.What if you had the following problem to solve: You are asked to “fix” an IT (information technology) problem in your $250 million company. It seems all of your order processing and product distribution systems are unable to cope with your business volume and you expect to triple your volume in the next two years. This will require you to completely redes
No prizes for guessing correctly - A long, INTERESTING sales letter consistently converts more prospects into paying customers.
(And notice I capitalized the word 'interesting' because if your sales copy is boring nothing will keep the reader glued to it - no matter how short it is.)
Why is the long sales letter more effective?
A long and exciting sales letter keeps your prospects glued to your page from beginning to end, it focuses them on your words, words that will produce a strong feeling of companionship with you and make your prospects want to take your desired action which is to buy your product.
Long copy also gives you the opportunity to tell your prospect everything about your product, you can create word pictures in it so that your prospect can see your product in his mind and imagine himself getting the benefits from owning it.
If you write only a short sales letter you never have the chance to fully explain the benefits of your product or answer any questions that your prospect may raise.
You are not able to talk to your prospect in person so you have to rely on your sales letter to do the talking for you. This means that it must answer every possible objection, displace any resistance and fully implant in your prospects mind the better life he will have from owning your product.
This is almost impossible to do with short copy.
The concept of companionship is also very important and is something you should always keep in your mind whenever you write a sales letter.
You have to identify with your prospects and really get to know their wants and desires. Your words must tell them that you understand where they are coming from and what their problems are.
They must let your prospects know that you gen
For many people looking for part time work and some extra spending money, Ebay is on the top of their list. Most people check the classifieds for part time work or surf the internet for opportunities, unfortunately most are get rich quick schemes or outright scams. Ebay on the other hand gives you the choice of being your own boss and easily being able to make a few hundred dollars per month or more. Millions of people can’t be wrong. Ebay is one of the best places to work part time as
Why is the long sales letter more effective?
A long and exciting sales letter keeps your prospects glued to your page from beginning to end, it focuses them on your words, words that will produce a strong feeling of companionship with you and make your prospects want to take your desired action which is to buy your product.
Long copy also gives you the opportunity to tell your prospect everything about your product, you can create word pictures in it so that your prospect can see your product in his mind and imagine himself getting the benefits from owning it.
If you write only a short sales letter you never have the chance to fully explain the benefits of your product or answer any questions that your prospect may raise.
You are not able to talk to your prospect in person so you have to rely on your sales letter to do the talking for you. This means that it must answer every possible objection, displace any resistance and fully implant in your prospects mind the better life he will have from owning your product.
This is almost impossible to do with short copy.
The concept of companionship is also very important and is something you should always keep in your mind whenever you write a sales letter.
You have to identify with your prospects and really get to know their wants and desires. Your words must tell them that you understand where they are coming from and what their problems are.
They must let your prospects know that you ge
“What we learn with pleasure we never forget.” Louis MercierIntroduction I remember one particularly difficult college class I taught, and the two students who were likely to fail. They, like many in a growing segment of learners, had short attention spans. They expected more value in less time, but wouldn't listen well enough to find that value. Instead, they would become bored, and ignore the learning.One day, I heard the two praising James Cameron's movie Titanic (
If you write only a short sales letter you never have the chance to fully explain the benefits of your product or answer any questions that your prospect may raise.
You are not able to talk to your prospect in person so you have to rely on your sales letter to do the talking for you. This means that it must answer every possible objection, displace any resistance and fully implant in your prospects mind the better life he will have from owning your product.
This is almost impossible to do with short copy.
The concept of companionship is also very important and is something you should always keep in your mind whenever you write a sales letter.
You have to identify with your prospects and really get to know their wants and desires. Your words must tell them that you understand where they are coming from and what their problems are.
They must let your prospects know that you ge
With the accordance of strategy by expanding R&D in Eastern and Western Europe is a large scientific and technical center with good engineering and science centers. It was important that with qualified and educated professionals there is another reason for Ukraine to become more convenient for foreign customers with a simplified visa regime by American and European residents. At the moment more than forty IT-specialists are employed at Dnepropetrovsk, running several so
You are not able to talk to your prospect in person so you have to rely on your sales letter to do the talking for you. This means that it must answer every possible objection, displace any resistance and fully implant in your prospects mind the better life he will have from owning your product.
This is almost impossible to do with short copy.
The concept of companionship is also very important and is something you should always keep in your mind whenever you write a sales letter.
You have to identify with your prospects and really get to know their wants and desires. Your words must tell them that you understand where they are coming from and what their problems are.
They must let your prospects know that you ge
A company can have more than one website for its products and services. Multiple websites help a business owner in getting more traffic, leads and in turn sales.Multiple website means different domains of same company providing same services and products. Business can be grown multifold if these sites are developed and optimized smartly in search engines.There are basically two types of commercial websites:1) Leads based website 2) Sales based websiteFor com
You have to identify with your prospects and really get to know their wants and desires. Your words must tell them that you understand where they are coming from and what their problems are.
They must let your prospects know that you genuinely feel for them.
This will build up a strong sense of security and trust with them, they will believe you can help them in their need and eagerly await the solution you have to their problems.
For this very same reason you have to address your letter to one person and talk to him/her as you would a cherished friend. (I have a post it note with these words written out in capitals, glued to the top of my monitor to remind me!)
Once you have gained a prospects trust they will eagerly become a customer and await further recommendations from you.
A trusting customer...
This is where you start to make real money - by repeat selling to a list of hot customers.
Trusting customers will eagerly buy products that you recommend and you may be lucky to develop such good relationships with your customers that they become life-long customers and buy on your word alone.
This puts a big responsibility on your shoulders - trust is the key issue here and never to be undervalued.
So, whatever you sell, ensure it is of a genuinely high standard and that you've tried it out yourself before offering it to your client.
To sum up...
The more relevant, interesting copy you write, the better.
Yes, some people will say they do not like to read a long sales letter and when they say that you know that they are NOT going to be your customer.
Also, if they were to become your customer, they probably would not have the patience with your pr
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