piece of the persuasion pie. Understand that to become a great persuader, you must learn the whole pie of persuasion. Yesterday's sales training no longer applies to the fast paced, educated environment. Your prospect does notYou have all heard the adage that if you are a hammer, everyone is a nail. You can't treat everyone exactly the same. You have to customize your presentation. You have to read the customer. Imagine if the only tool your dentist had was a hammer. Think about it.

As you master the art of persuasion and influence, you will find that there are many camps out there. You have the NLP camp, those that believe that neuro-linguistic programming is the key to success. Many believe it is all about the closing skills they learn from trainers like Tom Hopkins or Zig Ziglar. In some feel that Dr. Teledyne's basic research and influence is the key. Others believe Dale Carnegies people skills are the way to go. Some people think we should use force, some think incentives and rewards, some feel we only need to work on trust. Now all these camps work to a certain degree. They are all a small piece of the persuasion pie. Understand that to become a great persuader, you must learn the whole pie of persuasion. Yesterday's sales training no longer applies to the fast paced, educated environment. Your prospect does not

dentist had was a hammer. Think about it.

As you master the art of persuasion and influence, you will find that there are many camps out there. You have the NLP camp, those that believe that neuro-linguistic programming is the key to success. Many believe it is all about the closing skills they learn from trainers like Tom Hopkins or Zig Ziglar. In some feel that Dr. Teledyne's basic research and influence is the key. Others believe Dale Carnegies people skills are the way to go. Some people think we should use force, some think incentives and rewards, some feel we only need to work on trust. Now all these camps work to a certain degree. They are all a small piece of the persuasion pie. Understand that to become a great persuader, you must learn the whole pie of persuasion. Yesterday's sales training no longer applies to the fast paced, educated environment. Your prospect does not

gramming is the key to success. Many believe it is all about the closing skills they learn from trainers like Tom Hopkins or Zig Ziglar. In some feel that Dr. Teledyne's basic research and influence is the key. Others believe Dale Carnegies people skills are the way to go. Some people think we should use force, some think incentives and rewards, some feel we only need to work on trust. Now all these camps work to a certain degree. They are all a small piece of the persuasion pie. Understand that to become a great persuader, you must learn the whole pie of persuasion. Yesterday's sales training no longer applies to the fast paced, educated environment. Your prospect does notale Carnegies people skills are the way to go. Some people think we should use force, some think incentives and rewards, some feel we only need to work on trust. Now all these camps work to a certain degree. They are all a small piece of the persuasion pie. Understand that to become a great persuader, you must learn the whole pie of persuasion. Yesterday's sales training no longer applies to the fast paced, educated environment. Your prospect does not piece of the persuasion pie. Understand that to become a great persuader, you must learn the whole pie of persuasion. Yesterday's sales training no longer applies to the fast paced, educated environment. Your prospect does not want a product pusher or those cheesy one liners.

There is a big difference between presenting and persuading and a big difference between communicating and convincing. There is a huge difference between generating interest and being able to influence. Anyone can spit out a list of features and benefits and show off their product or service and push their product or service on people.

Remember, influence is a higher form of persuasion. People are moved to action by who you are, not of what you say. Don't rely on the old outdated techniques. Your prospect won't fall for those anymore.