ury literally sees, hears, and feels the event as it unfolded. The trial lawyer's goal is to make his or her description so vivid that the jurors feel the client's distress as their own and as such are moved by it. The more concrete and specific your descriptive details, the more persuasive your story telling will bStories are powerful tools for persuaders. Compelling storytelling automatically creates involvement and attention with your audience. We can all think of a time when we were in an audience and not paying attention to the speaker. We were off in our own world when all of a sudden we perked up and started to listen because the speaker had begun to tell a story. We sat up, attentively listened attentively, took note of what was being said, and wanted to know what would happen next. Whenever you sense your audience is starting to wander, you should have a relevant story ready.

Notice I said "relevant." You can capture attention by telling a story but you will lose long-term persuasiveness if your story does not relate to you or your topic. When your stories work well to underscore your main points, your presentation will hold greater impact. Remember, facts presented alone will not persuade as powerfully as they will when coupled with stories that strike a chord within your listeners. By tapping into inspiration, faith, and a person's innermost feelings, you will cause your prospects to be moved by your story.

Courtroom lawyers often create reenactments of events. They make the stories so rich in sensory detail that the jury literally sees, hears, and feels the event as it unfolded. The trial lawyer's goal is to make his or her description so vivid that the jurors feel the client's distress as their own and as such are moved by it. The more concrete and specific your descriptive details, the more persuasive your story telling will be

listen because the speaker had begun to tell a story. We sat up, attentively listened attentively, took note of what was being said, and wanted to know what would happen next. Whenever you sense your audience is starting to wander, you should have a relevant story ready.

Notice I said "relevant." You can capture attention by telling a story but you will lose long-term persuasiveness if your story does not relate to you or your topic. When your stories work well to underscore your main points, your presentation will hold greater impact. Remember, facts presented alone will not persuade as powerfully as they will when coupled with stories that strike a chord within your listeners. By tapping into inspiration, faith, and a person's innermost feelings, you will cause your prospects to be moved by your story.

Courtroom lawyers often create reenactments of events. They make the stories so rich in sensory detail that the jury literally sees, hears, and feels the event as it unfolded. The trial lawyer's goal is to make his or her description so vivid that the jurors feel the client's distress as their own and as such are moved by it. The more concrete and specific your descriptive details, the more persuasive your story telling will b

u can capture attention by telling a story but you will lose long-term persuasiveness if your story does not relate to you or your topic. When your stories work well to underscore your main points, your presentation will hold greater impact. Remember, facts presented alone will not persuade as powerfully as they will when coupled with stories that strike a chord within your listeners. By tapping into inspiration, faith, and a person's innermost feelings, you will cause your prospects to be moved by your story.

Courtroom lawyers often create reenactments of events. They make the stories so rich in sensory detail that the jury literally sees, hears, and feels the event as it unfolded. The trial lawyer's goal is to make his or her description so vivid that the jurors feel the client's distress as their own and as such are moved by it. The more concrete and specific your descriptive details, the more persuasive your story telling will b

when coupled with stories that strike a chord within your listeners. By tapping into inspiration, faith, and a person's innermost feelings, you will cause your prospects to be moved by your story.

Courtroom lawyers often create reenactments of events. They make the stories so rich in sensory detail that the jury literally sees, hears, and feels the event as it unfolded. The trial lawyer's goal is to make his or her description so vivid that the jurors feel the client's distress as their own and as such are moved by it. The more concrete and specific your descriptive details, the more persuasive your story telling will b

ury literally sees, hears, and feels the event as it unfolded. The trial lawyer's goal is to make his or her description so vivid that the jurors feel the client's distress as their own and as such are moved by it. The more concrete and specific your descriptive details, the more persuasive your story telling will be. Using specific details pulls the listener into the story, making it real, making it believable.

Pack your stories with authenticity, passion, and humor. Make sure they are straightforward and that the timeline or character development is not confusing. A story that confuses will not convince. Use your body, voice, props, music, or costumes if necessary. These methods intensify your message because they reach all the senses. Engaging the senses of your listeners will make your story more effective. If you can get your listeners to see, hear, smell, feel, and taste the elements of your story, their imaginations will drive them to the point of experiencing without actually being there.

Stories can be effectively used to do any or all of the following:

* Grab attention and create involvement
* Simplify complex ideas
* Create memorable hooks
* Trigger emotions
* Tap into existing beliefs
* Persuade without detection
* Bypass existing resistance to you or to your ideas
* Demonstrate who you are
* Build interest
* Encourage participation

Stories answer questions in the audience's mind about who you are and what you represent. If you don't answer these questions for your listeners, t