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Answer Upon - Selling Professional Services - Creating Loyal Clients
Make Your Mark: 3 Steps to Turn the Ordinary Into Extraordinary with very distinct opinions about who is best qualified or with whom they would prefer to work.I get asked this question all the time, "how can I stand out when there are so many other people doing what I do?”Consider the entertainment industry. It’s safe to say the competition in the field of entertainment is incredibly stiff. Standing out, a So how do you contend with the realization that your firm’s prim You Are More Than Your Resume A sale in professional service industries is simply a transaction based upon a promise – a promise that your firm and its employees will perform in a manner that is consistent with the client’s needs and that offers value to the client organization.Remember the days when you were in high school or college and you had to write a term paper with a typewriter. Actually, some of you reading this article have never seen a typewriter let alone have used one. Technology has changed so fast that equipment tha The Inevitable Yet we know that people are flawed, and performance levels will vary from project to project and from employee to employee. The average customer probably couldn’t detect even a slight difference in hundreds of widgets coming off of an assembly line. Put a dozen of your consultants, attorneys, or accountants in front of a potential client, however, and odds are they’ll come away with very distinct opinions about who is best qualified or with whom they would prefer to work. So how do you contend with the realization that your firm’s prima Entrepreneurialism - Passion Equations onsistent with the client’s needs and that offers value to the client organization.“Don't ask yourself what the world needs; ask yourself what makes you come alive. And then go and do that. Because what the world needs is people who have come alive.” –Harold WhitmanThe world in which we live is filled with frightened people. Life The Inevitable Yet we know that people are flawed, and performance levels will vary from project to project and from employee to employee. The average customer probably couldn’t detect even a slight difference in hundreds of widgets coming off of an assembly line. Put a dozen of your consultants, attorneys, or accountants in front of a potential client, however, and odds are they’ll come away with very distinct opinions about who is best qualified or with whom they would prefer to work. So how do you contend with the realization that your firm’s prim A Startup Never Closes nce levels will vary from project to project and from employee to employee. The average customer probably couldn’t detect even a slight difference in hundreds of widgets coming off of an assembly line. Put a dozen of your consultants, attorneys, or accountants in front of a potential client, however, and odds are they’ll come away with very distinct opinions about who is best qualified or with whom they would prefer to work.When it comes to a startup, the luxuries shared with established companies are few and far between. Chief among them is the luxury to close at the end of the day. Big companies have the benefits of capital, customers and receivables. Startups, on the other So how do you contend with the realization that your firm’s prim Business Promotional Items - How to Stimulate Word of Mouth Advertising ts coming off of an assembly line. Put a dozen of your consultants, attorneys, or accountants in front of a potential client, however, and odds are they’ll come away with very distinct opinions about who is best qualified or with whom they would prefer to work.If the promotional items you give out end up in the attic or shoved in the back of a desk drawer, they are probably not doing what they are supposed to be doing. However, if items you passed out to clients and customers are being seen again and again, chan So how do you contend with the realization that your firm’s prim Career Changes; AOL to Lay Off 5,000 Workers with very distinct opinions about who is best qualified or with whom they would prefer to work.We have all heard of people losing their job for something they have said in an e-mail sent out from their company. But what happens when AOL lays off 5000 people because they want to give away free e-mail? All those people are being laid off because of e So how do you contend with the realization that your firm’s primary product – its people, are inherently flawed and will drop the ball on occasion – that your customers are human and might be personally incompatible with staff members – even in the absence of substantive performance issues. The answer is communication. Make that over-communication! "For Instance..." Clients understand the fallibility of people. What they don’t understand is poor communication and tardy notification of performance issues. They can’t understand a service provider explaining why they missed a deadline instead of clearly explaining how they will remedy the situation. They understand employee turnover. They can’t unde
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