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  • Answer Upon - Selling Professional Services - Creating Loyal Clients

    Make Your Mark: 3 Steps to Turn the Ordinary Into Extraordinary
    I get asked this question all the time, "how can I stand out when there are so many other people doing what I do?”Consider the entertainment industry. It’s safe to say the competition in the field of entertainment is incredibly stiff. Standing out, a
    with very distinct opinions about who is best qualified or with whom they would prefer to work.

    So how do you contend with the realization that your firm’s prim

    You Are More Than Your Resume
    Remember the days when you were in high school or college and you had to write a term paper with a typewriter. Actually, some of you reading this article have never seen a typewriter let alone have used one. Technology has changed so fast that equipment tha
    A sale in professional service industries is simply a transaction based upon a promise – a promise that your firm and its employees will perform in a manner that is consistent with the client’s needs and that offers value to the client organization.

    The Inevitable

    Yet we know that people are flawed, and performance levels will vary from project to project and from employee to employee. The average customer probably couldn’t detect even a slight difference in hundreds of widgets coming off of an assembly line. Put a dozen of your consultants, attorneys, or accountants in front of a potential client, however, and odds are they’ll come away with very distinct opinions about who is best qualified or with whom they would prefer to work.

    So how do you contend with the realization that your firm’s prima

    Entrepreneurialism - Passion Equations
    “Don't ask yourself what the world needs; ask yourself what makes you come alive. And then go and do that. Because what the world needs is people who have come alive.” –Harold WhitmanThe world in which we live is filled with frightened people. Life
    onsistent with the client’s needs and that offers value to the client organization.

    The Inevitable

    Yet we know that people are flawed, and performance levels will vary from project to project and from employee to employee. The average customer probably couldn’t detect even a slight difference in hundreds of widgets coming off of an assembly line. Put a dozen of your consultants, attorneys, or accountants in front of a potential client, however, and odds are they’ll come away with very distinct opinions about who is best qualified or with whom they would prefer to work.

    So how do you contend with the realization that your firm’s prim

    A Startup Never Closes
    When it comes to a startup, the luxuries shared with established companies are few and far between. Chief among them is the luxury to close at the end of the day. Big companies have the benefits of capital, customers and receivables. Startups, on the other
    nce levels will vary from project to project and from employee to employee. The average customer probably couldn’t detect even a slight difference in hundreds of widgets coming off of an assembly line. Put a dozen of your consultants, attorneys, or accountants in front of a potential client, however, and odds are they’ll come away with very distinct opinions about who is best qualified or with whom they would prefer to work.

    So how do you contend with the realization that your firm’s prim

    Business Promotional Items - How to Stimulate Word of Mouth Advertising
    If the promotional items you give out end up in the attic or shoved in the back of a desk drawer, they are probably not doing what they are supposed to be doing. However, if items you passed out to clients and customers are being seen again and again, chan
    ts coming off of an assembly line. Put a dozen of your consultants, attorneys, or accountants in front of a potential client, however, and odds are they’ll come away with very distinct opinions about who is best qualified or with whom they would prefer to work.

    So how do you contend with the realization that your firm’s prim

    Career Changes; AOL to Lay Off 5,000 Workers
    We have all heard of people losing their job for something they have said in an e-mail sent out from their company. But what happens when AOL lays off 5000 people because they want to give away free e-mail? All those people are being laid off because of e
    with very distinct opinions about who is best qualified or with whom they would prefer to work.

    So how do you contend with the realization that your firm’s primary product – its people, are inherently flawed and will drop the ball on occasion – that your customers are human and might be personally incompatible with staff members – even in the absence of substantive performance issues. The answer is communication. Make that over-communication!

    "For Instance..."

    Clients understand the fallibility of people. What they don’t understand is poor communication and tardy notification of performance issues. They can’t understand a service provider explaining why they missed a deadline instead of clearly explaining how they will remedy the situation.

    They understand employee turnover. They can’t unde

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