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    r. This means you need to listen carefully to strangers and slot their concerns into your arsenal of answers.

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    What happens at a trade show? Is there such thing as a true cold call?

    I say No. And these are my five reasons I say so....

    1. IT DEPENDS ON YOUR SIDE OF THE AISLE –

    As an exhibitor, there will be people you have never met, representing companies you do not know but – you are not calling on them. The visitor has the control of the encounter and approaches you. The cold call is TO you, not from you.

    2. MOST VISITORS ARE FOCUSED –

    They have a problem – immediate, perceived, anticipated or just a dream. They are looking for a solution, and in most cases, they are casing your company as a solution provider. This means you need to listen carefully to strangers and slot their concerns into your arsenal of answers.

    3. MOST VISITORS KNOW YOUR COMPANY –

    Maybe not intimately as a client, o

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    Why a small ad agency may be just what you need.Trying to decide whether you need the services of a big ad agency? Here are a few things to consider, before you hand over your marketing plan (and budget) for the coming year.Big ad agencies are gre
    true cold call?

    I say No. And these are my five reasons I say so....

    1. IT DEPENDS ON YOUR SIDE OF THE AISLE –

    As an exhibitor, there will be people you have never met, representing companies you do not know but – you are not calling on them. The visitor has the control of the encounter and approaches you. The cold call is TO you, not from you.

    2. MOST VISITORS ARE FOCUSED –

    They have a problem – immediate, perceived, anticipated or just a dream. They are looking for a solution, and in most cases, they are casing your company as a solution provider. This means you need to listen carefully to strangers and slot their concerns into your arsenal of answers.

    3. MOST VISITORS KNOW YOUR COMPANY –

    Maybe not intimately as a client, o

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    ting companies you do not know but – you are not calling on them. The visitor has the control of the encounter and approaches you. The cold call is TO you, not from you.

    2. MOST VISITORS ARE FOCUSED –

    They have a problem – immediate, perceived, anticipated or just a dream. They are looking for a solution, and in most cases, they are casing your company as a solution provider. This means you need to listen carefully to strangers and slot their concerns into your arsenal of answers.

    3. MOST VISITORS KNOW YOUR COMPANY –

    Maybe not intimately as a client, o

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    RE FOCUSED –

    They have a problem – immediate, perceived, anticipated or just a dream. They are looking for a solution, and in most cases, they are casing your company as a solution provider. This means you need to listen carefully to strangers and slot their concerns into your arsenal of answers.

    3. MOST VISITORS KNOW YOUR COMPANY –

    Maybe not intimately as a client, o

    The Lesson of the Purple Bags
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    r. This means you need to listen carefully to strangers and slot their concerns into your arsenal of answers.

    3. MOST VISITORS KNOW YOUR COMPANY –

    Maybe not intimately as a client, or even as prospect, but via Internet research, industry gossip, publicity, conversations with your clients,. Unless you are a brand-new venture with absolutely no exposure, your name and reputation are out there. Today, there is no privacy thanks to technology.

    4. SELLING IS SELLING –

    Does it really matter who starts the Sales Dance? Some exhibitors insist on leading this cha-cha – which may turn into a slow waltz when they don’t listen or acknowledge that control of the conversation belongs to the visitor.

    5. UNDERSTAND THE PROCESS –

    At a trade show, the visitor is in charge. The visitor has made these major decisions TO– Spend the money, take the time to go the show Read the Show Program, decide to visit certain exhibitors

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