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Answer Upon - A Unique Selling Proposition
One of the strategies that franchises often employ to maintain the integrity of the franchise system and insure control and consistency throughout the franchise company is to use a standardized confidential operations manual. Yet, we all know that the only thing that is constant use change. This is why the confidential operations manual in any franchisor company must be constantly updated. But, how do you know if all the franchisees have been diligent in updating their manual, so that everyone is doing ever
What can you offer me that competitors can't or won’t offer me? (Could be a company or product guarantee, specialization or special service, number of years as an expert, better price, etc.)
Tell me why
Whether you are a new business, an Internet startup or an established business, you will need to market your business and create revenue streams to keep your business alive, healthy and growing.As a strategic business development expert, PR strategist and brand manager, people sometimes ask me to promote their business through press and PR before they have fully developed revenue streams to ensure its survival.Here are 10 sure-fire ways to market your business, build revenue for your business, a
The USP is an acronym for “Unique Selling Proposition” or “Unique Sales Proposition.” Every business, product and service needs to have a USP.
The unique selling proposition is best described as the main thing separating you from everyone else who does what you do. It tells why your widget or service is a “must-have.” It’s so important many marketers consider it to be the #1 detail in successful advertising copy.
To begin thinking about a USP you should imagine you’re answering (as clearly, directly and simply as possible) a few questions for a potential buyer. Write these out on paper and your USP will be embedded somewhere in the contents.
Why should I buy from you and only you?
What can you offer me that competitors can't or won’t offer me? (Could be a company or product guarantee, specialization or special service, number of years as an expert, better price, etc.)
Tell me why
Have you ever been nervous before a big sales presentation? Do your hands get sweaty just thinking about it? Does your stomach get all tied up in knots? How good are your presentation skills?Does your mind start racing and imagining all the things that can go wrong? Is it hard to fall asleep the night before? When you wake up in the morning are you surrounded by a wall of butterflies?Hey - I've been there and done that. That's right, yours truly, author, professional speaker, and newslette
The unique selling proposition is best described as the main thing separating you from everyone else who does what you do. It tells why your widget or service is a “must-have.” It’s so important many marketers consider it to be the #1 detail in successful advertising copy.
To begin thinking about a USP you should imagine you’re answering (as clearly, directly and simply as possible) a few questions for a potential buyer. Write these out on paper and your USP will be embedded somewhere in the contents.
Why should I buy from you and only you?
What can you offer me that competitors can't or won’t offer me? (Could be a company or product guarantee, specialization or special service, number of years as an expert, better price, etc.)
Tell me why
Recognise and focus on the HighsMaking a list of all of your career achievements no matter how large or small will help you to stay positive and motivated. Stick the list up on a wall so that you can look at it any time that you need to be reminded of all the great things that you have done in your job and career.Set Long Term and Short Term Career GoalsSetting clear long a short term career goals you will keep you focused even in low times because you will see the big picture and what y
To begin thinking about a USP you should imagine you’re answering (as clearly, directly and simply as possible) a few questions for a potential buyer. Write these out on paper and your USP will be embedded somewhere in the contents.
Why should I buy from you and only you?
What can you offer me that competitors can't or won’t offer me? (Could be a company or product guarantee, specialization or special service, number of years as an expert, better price, etc.)
Tell me why
Why bother? Good customer service is the life blood of any business. Although new customers are important good customer service will help generate customer loyalty and repeat business. With each satisfied customer your business is likely to win many more customers through recommendations and remember, if you are not taking care of your customers, your competition will.A Customer Satisfaction survey will help you not only identify problem areas but will also demonstrate to your customers t
Why should I buy from you and only you?
What can you offer me that competitors can't or won’t offer me? (Could be a company or product guarantee, specialization or special service, number of years as an expert, better price, etc.)
Tell me why
A corporate kit is designed to ensure compliance with corporate formalities including routine maintenance and administration. It is a kit in the form of a binder or folder for a corporation or limited liability company that contains essential items like printed minutes, bylaws, slipcase, stock certificates, stock transfer ledger items, company seal and other important paperwork. In fact a corporate kit will consist of all the essential files needed to keep your business in order.The Federal Government
What can you offer me that competitors can't or won’t offer me? (Could be a company or product guarantee, specialization or special service, number of years as an expert, better price, etc.)
Tell me why I should read your sales message – what does it tell me that I won’t find in other sales messages?
How will I personally profit (or benefit) from doing business for you (what’s in it for me... what do I stand to gain or what pain will you remove for me)?
What’s the single biggest benefit of your product or service?
Is there one thing unique or different about your product or service? Is there a unique combination of benefits you can create for me as your customers? (If not, how might you be able to make yourself unique?)
Now... pick out the most important elements of your uniqueness (or how you want to position yourself as being unique). List these in clear and simple language.
Okay. Thinking cap still on? Good.
Try to boil this down to a single statement. (And definitely no more than 2 sentences at mos
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