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Answer Upon - I'll Bet Your Customers Love Stories - Learn How Smart Businesses Turn Stories Into Soaring Sales
How to use NLP for Business?
What is Neuro-Linguistic Programming?Neuro-Linguistic programme is nothing but the study of human excellence. It is an art. It teaches you to be at the very best. It can change your life once for all. Neuro refers to your nervous system, the mental bridge of senses through which you feel, taste, hear, see and smell. Linguistic refers to our ability to use language, gestures and habits that reveal your thinking and belief and Programming refers to the way you can program your thoughts and behaviour much like a computer which is programmed to do specific things. NLP was invented by John Grinder a Linguist and Richard Bandler a
akes you unique. Think about it for
a second, why is Godiva chocolate cost so much more than Hershey's if they taste
about the same? It's the story that Godiva tells you that pulls you into buying.
When you buy Godiva chocolate, that's something special - that's the story they
are telling you. Are you catching on? What is Neuro-Linguistic Programming?Neuro-Linguistic programme is nothing but the study of human excellence. It is an art. It teaches you to be at the very best. It can change your life once for all. Neuro refers to your nervous system, the mental bridge of senses through which you feel, taste, hear, see and smell. Linguistic refers to our ability to use language, gestures and habits that reveal your thinking and belief and Programming refers to the way you can program your thoughts and behaviour much like a computer which is programmed to do specific things. NLP was invented by John Grinder a Linguist and Richard Bandler a
What's your story?
Whether or not you know it, you have a good story too. If you're like the women of Gold Ribbon Gourmet, you just need someone to help them identify it and help them share it with the world. Give me a call at 480.391.0704 or email me at comments@candographics.com and I'll be glad to talk with you free of charge about your story and how you can leverage it to separate from your competition and make a lasting impression in your customer's hearts.
Oh, and a special thank you to Maria, Joanna, Georgia and Eleni of Gold Ribbon Gourmet. If you've always wanted to try authentic Greek baklava and other deliciou
Do Promotional Items Make A Lasting Impression?
The promotional items industry encompasses products as diverse as mugs and mousemats to diaries and teddy bears, most of which are imprinted with a company's name, logo or message. It is no wonder that promotional items are so popular as everyone likes to receive a free gift – it’s reminiscent of the feeling you had as a child when you found a free toy inside the cereal packet. And because most promotional items are useful, they are kept and used with the advertiser’s message benefiting from repeated exposure without any further cost.Promotional items have been proven to be an effective part of the marketing mix. For example, a
Do you like hearing a good story? The promotional items industry encompasses products as diverse as mugs and mousemats to diaries and teddy bears, most of which are imprinted with a company's name, logo or message. It is no wonder that promotional items are so popular as everyone likes to receive a free gift – it’s reminiscent of the feeling you had as a child when you found a free toy inside the cereal packet. And because most promotional items are useful, they are kept and used with the advertiser’s message benefiting from repeated exposure without any further cost.Promotional items have been proven to be an effective part of the marketing mix. For example, a
I'll bet you do, and I'll bet the farm that your customers like hearing a good story too. In this short article, I am going to convince you that if you want to sell your products or services, you'll want to sell your story first.
The women of Gold Ribbon Gourmet have been loyal clients of mine for years. I grew up with them and played soccer with their brothers ever since high school. They approached me a few years ago with the idea of forming a business that would sell high-end baked goods. They make some of the best pastries around, I know, I've probably eaten too many of them.
But no one cares that they have some of the best pastries around. Yep, I know it's shocking, but stay with me with here - no one cares, and no one would beleive it if Gold Ribbon Gourmet told them.
There are hundreds if not thousands of other options a sweet-toothed aficionado can satisfy their cravings. Doughnuts, cakes, pies, and chocolate covered cherries - the list is endless. There are just too many options for customers to choose from, and all of their competitors claim, "We're the best", "We're the fastest", or "We're the tastiest". The picture I've painted here looks bleak, but it's not. In fact the women of Gold Ribbon Gourmet have a golden opportunity.
The women of Gold Ribbon Gourmet have a secret weapon. They've got a story, and a damn good one.
Now I've told you that these women make some of the best tasting pastries around, did that do anything for you? Did that stir anything inside of you to want to try some of their high-end baked goods? Nope. At this point, is there anything memorable about Gold Ribbon Gourmet? Again, another "nope".
Now let me tell you the real story of Gold Ribbon Gourmet.
If you look to find Gold Ribbon Gourmet's factory you won't find it. What you will find are Maria, Joanna, Georgia and Eleni, three Greek sisters and their Mother who want to share their passion for making authentic, handmade Greek baked desserts with you.
Maria, Joanna, Georgia and Eleni make all of the desserts by hand, in a traditional Greek home and kitchen. Just like those kitchens you remember, the ones give anything to get near enough to smell the aromas.
From the honey dripping baklava to the irresistible kourambiedes, everything is bursting with the smells and tastes that you can only get from years of experience and passion for baking. And you won't find these tastes anywhere else, Gold Ribbon Gourmet desserts are all created from secret family recipes from old world Greece that have been passed down from Mother to Daughter for generations.
When you want to have more than just another dessert, I invite you to come and experience authentic Greek desserts made from the finest hand selected ingredients and time-honored family recipes. You can smell and taste the pride, tradition and care in every bite.
Sounds awfully tempting, doesn't it?
Do you notice the powerful difference between the two marketing approaches?
Wouldn't you like to tell your friends that you just bought handmade, authentic Greek baklava that was made from a treasured family recipe that's been passed down for generations?
If your marketing message is, "We're the best", "We're the fastest", or "We have the best customer service", you've got to change your marketing focus. No one really cares and furthermore, no one will believe you. This approach to marketing doesn't work anymore because there are too many options for your customer and all of your competitors are saying the same thing. I encourage you to break free of this pattern and tell your story. Tell a story to customers about your passion and what makes you unique. Think about it for a second, why is Godiva chocolate cost so much more than Hershey's if they taste about the same? It's the story that Godiva tells you that pulls you into buying. When you buy Godiva chocolate, that's something special - that's the story they are telling you. Are you catching on?
What's your story?
Whether or not you know it, you have a good story too. If you're like the women of Gold Ribbon Gourmet, you just need someone to help them identify it and help them share it with the world. Give me a call at 480.391.0704 or email me at comments@candographics.com and I'll be glad to talk with you free of charge about your story and how you can leverage it to separate from your competition and make a lasting impression in your customer's hearts.
Oh, and a special thank you to Maria, Joanna, Georgia and Eleni of Gold Ribbon Gourmet. If you've always wanted to try authentic Greek baklava and other delicious
Franchise Opportunity Tips (Part 2)
1. Question the franchisor: The decisions that you make about your potential business will need to be based upon information from very pointed questions to the franchisors. Questions such as, what is the initial franchising fee. These fees vary from franchise to franchise and could run as high as several hundred thousand dollars.More than likely you will also be required to pay an advertising fee to help promote the franchise. You will need to know the amount of that fee, or how it is figured (sometimes figured on a percentage of sales) and how much of that is used for local advertising and how much for national exposure.gs. Doughnuts, cakes, pies, and chocolate covered cherries - the list is endless. There are just too many options for customers to choose from, and all of their competitors claim, "We're the best", "We're the fastest", or "We're the tastiest". The picture I've painted here looks bleak, but it's not. In fact the women of Gold Ribbon Gourmet have a golden opportunity.
The women of Gold Ribbon Gourmet have a secret weapon. They've got a story, and a damn good one.
Now I've told you that these women make some of the best tasting pastries around, did that do anything for you? Did that stir anything inside of you to want to try some of their high-end baked goods? Nope. At this point, is there anything memorable about Gold Ribbon Gourmet? Again, another "nope".
Now let me tell you the real story of Gold Ribbon Gourmet.
If you look to find Gold Ribbon Gourmet's factory you won't find it. What you will find are Maria, Joanna, Georgia and Eleni, three Greek sisters and their Mother who want to share their passion for making authentic, handmade Greek baked desserts with you.
Maria, Joanna, Georgia and Eleni make all of the desserts by hand, in a traditional Greek home and kitchen. Just like those kitchens you remember, the ones give anything to get near enough to smell the aromas.
From the honey dripping baklava to the irresistible kourambiedes, everything is bursting with the smells and tastes that you can only get from years of experience and passion for baking. And you won't find these tastes anywhere else, Gold Ribbon Gourmet desserts are all created from secret family recipes from old world Greece that have been passed down from Mother to Daughter for generations.
When you want to have more than just another dessert, I invite you to come and experience authentic Greek desserts made from the finest hand selected ingredients and time-honored family recipes. You can smell and taste the pride, tradition and care in every bite.
Sounds awfully tempting, doesn't it?
Do you notice the powerful difference between the two marketing approaches?
Wouldn't you like to tell your friends that you just bought handmade, authentic Greek baklava that was made from a treasured family recipe that's been passed down for generations?
If your marketing message is, "We're the best", "We're the fastest", or "We have the best customer service", you've got to change your marketing focus. No one really cares and furthermore, no one will believe you. This approach to marketing doesn't work anymore because there are too many options for your customer and all of your competitors are saying the same thing. I encourage you to break free of this pattern and tell your story. Tell a story to customers about your passion and what makes you unique. Think about it for a second, why is Godiva chocolate cost so much more than Hershey's if they taste about the same? It's the story that Godiva tells you that pulls you into buying. When you buy Godiva chocolate, that's something special - that's the story they are telling you. Are you catching on?
What's your story?
Whether or not you know it, you have a good story too. If you're like the women of Gold Ribbon Gourmet, you just need someone to help them identify it and help them share it with the world. Give me a call at 480.391.0704 or email me at comments@candographics.com and I'll be glad to talk with you free of charge about your story and how you can leverage it to separate from your competition and make a lasting impression in your customer's hearts.
Oh, and a special thank you to Maria, Joanna, Georgia and Eleni of Gold Ribbon Gourmet. If you've always wanted to try authentic Greek baklava and other deliciou
Maria, Joanna, Georgia and Eleni make all of the desserts by hand, in a traditional Greek home and kitchen. Just like those kitchens you remember, the ones give anything to get near enough to smell the aromas.
From the honey dripping baklava to the irresistible kourambiedes, everything is bursting with the smells and tastes that you can only get from years of experience and passion for baking. And you won't find these tastes anywhere else, Gold Ribbon Gourmet desserts are all created from secret family recipes from old world Greece that have been passed down from Mother to Daughter for generations.
When you want to have more than just another dessert, I invite you to come and experience authentic Greek desserts made from the finest hand selected ingredients and time-honored family recipes. You can smell and taste the pride, tradition and care in every bite.
Sounds awfully tempting, doesn't it?
Do you notice the powerful difference between the two marketing approaches?
Wouldn't you like to tell your friends that you just bought handmade, authentic Greek baklava that was made from a treasured family recipe that's been passed down for generations?
If your marketing message is, "We're the best", "We're the fastest", or "We have the best customer service", you've got to change your marketing focus. No one really cares and furthermore, no one will believe you. This approach to marketing doesn't work anymore because there are too many options for your customer and all of your competitors are saying the same thing. I encourage you to break free of this pattern and tell your story. Tell a story to customers about your passion and what makes you unique. Think about it for a second, why is Godiva chocolate cost so much more than Hershey's if they taste about the same? It's the story that Godiva tells you that pulls you into buying. When you buy Godiva chocolate, that's something special - that's the story they are telling you. Are you catching on?
What's your story?
Whether or not you know it, you have a good story too. If you're like the women of Gold Ribbon Gourmet, you just need someone to help them identify it and help them share it with the world. Give me a call at 480.391.0704 or email me at comments@candographics.com and I'll be glad to talk with you free of charge about your story and how you can leverage it to separate from your competition and make a lasting impression in your customer's hearts.
Oh, and a special thank you to Maria, Joanna, Georgia and Eleni of Gold Ribbon Gourmet. If you've always wanted to try authentic Greek baklava and other deliciou
Sounds awfully tempting, doesn't it?
Do you notice the powerful difference between the two marketing approaches?
Wouldn't you like to tell your friends that you just bought handmade, authentic Greek baklava that was made from a treasured family recipe that's been passed down for generations?
If your marketing message is, "We're the best", "We're the fastest", or "We have the best customer service", you've got to change your marketing focus. No one really cares and furthermore, no one will believe you. This approach to marketing doesn't work anymore because there are too many options for your customer and all of your competitors are saying the same thing. I encourage you to break free of this pattern and tell your story. Tell a story to customers about your passion and what makes you unique. Think about it for a second, why is Godiva chocolate cost so much more than Hershey's if they taste about the same? It's the story that Godiva tells you that pulls you into buying. When you buy Godiva chocolate, that's something special - that's the story they are telling you. Are you catching on?
What's your story?
Whether or not you know it, you have a good story too. If you're like the women of Gold Ribbon Gourmet, you just need someone to help them identify it and help them share it with the world. Give me a call at 480.391.0704 or email me at comments@candographics.com and I'll be glad to talk with you free of charge about your story and how you can leverage it to separate from your competition and make a lasting impression in your customer's hearts.
Oh, and a special thank you to Maria, Joanna, Georgia and Eleni of Gold Ribbon Gourmet. If you've always wanted to try authentic Greek baklava and other deliciou
What's your story?
Whether or not you know it, you have a good story too. If you're like the women of Gold Ribbon Gourmet, you just need someone to help them identify it and help them share it with the world. Give me a call at 480.391.0704 or email me at comments@candographics.com and I'll be glad to talk with you free of charge about your story and how you can leverage it to separate from your competition and make a lasting impression in your customer's hearts.
Oh, and a special thank you to Maria, Joanna, Georgia and Eleni of Gold Ribbon Gourmet. If you've always wanted to try authentic Greek baklava and other delicious desserts, visit them at www.goldribbongourmet.com, and tell them "they story" sent you!
1. Question the franchisor: The decisions that you make about your potential business will need to be based upon information from very pointed questions to the franchisors. Questions such as, what is the initial franchising fee. These fees vary from franchise to franchise and could run as high as several hundred thousand dollars.More than likely you will also be required to pay an advertising fee to help promote the franchise. You will need to know the amount of that fee, or how it is figured (sometimes figured on a percentage of sales) and how much of that is used for local advertising and how much for national exposure.gs. Doughnuts, cakes, pies, and chocolate covered cherries - the list is endless. There are just too many options for customers to choose from, and all of their competitors claim, "We're the best", "We're the fastest", or "We're the tastiest". The picture I've painted here looks bleak, but it's not. In fact the women of Gold Ribbon Gourmet have a golden opportunity.
The women of Gold Ribbon Gourmet have a secret weapon. They've got a story, and a damn good one.
Now I've told you that these women make some of the best tasting pastries around, did that do anything for you? Did that stir anything inside of you to want to try some of their high-end baked goods? Nope. At this point, is there anything memorable about Gold Ribbon Gourmet? Again, another "nope".
Now let me tell you the real story of Gold Ribbon Gourmet.
If you look to find Gold Ribbon Gourmet's factory you won't find it. What you will find are Maria, Joanna, Georgia and Eleni, three Greek sisters and their Mother who want to share their passion for making authentic, handmade Greek baked desserts with you.
Maria, Joanna, Georgia and Eleni make all of the desserts by hand, in a traditional Greek home and kitchen. Just like those kitchens you remember, the ones give anything to get near enough to smell the aromas.
From the honey dripping baklava to the irresistible kourambiedes, everything is bursting with the smells and tastes that you can only get from years of experience and passion for baking. And you won't find these tastes anywhere else, Gold Ribbon Gourmet desserts are all created from secret family recipes from old world Greece that have been passed down from Mother to Daughter for generations.
When you want to have more than just another dessert, I invite you to come and experience authentic Greek desserts made from the finest hand selected ingredients and time-honored family recipes. You can smell and taste the pride, tradition and care in every bite.
Sounds awfully tempting, doesn't it?
Do you notice the powerful difference between the two marketing approaches?
Wouldn't you like to tell your friends that you just bought handmade, authentic Greek baklava that was made from a treasured family recipe that's been passed down for generations?
If your marketing message is, "We're the best", "We're the fastest", or "We have the best customer service", you've got to change your marketing focus. No one really cares and furthermore, no one will believe you. This approach to marketing doesn't work anymore because there are too many options for your customer and all of your competitors are saying the same thing. I encourage you to break free of this pattern and tell your story. Tell a story to customers about your passion and what makes you unique. Think about it for a second, why is Godiva chocolate cost so much more than Hershey's if they taste about the same? It's the story that Godiva tells you that pulls you into buying. When you buy Godiva chocolate, that's something special - that's the story they are telling you. Are you catching on?
What's your story?
Whether or not you know it, you have a good story too. If you're like the women of Gold Ribbon Gourmet, you just need someone to help them identify it and help them share it with the world. Give me a call at 480.391.0704 or email me at comments@candographics.com and I'll be glad to talk with you free of charge about your story and how you can leverage it to separate from your competition and make a lasting impression in your customer's hearts.
Oh, and a special thank you to Maria, Joanna, Georgia and Eleni of Gold Ribbon Gourmet. If you've always wanted to try authentic Greek baklava and other deliciou
10 Critical Questions to Ask Before Hiring a Consultant
Talk to as many consultants as you can before hiring one. Even if you have one person or firm in mind, interview at least a few others as a sort of due diligence. You'll probably find that each interview helps you focus on the issues you're hiring a consult to help resolve.1. Most consultants focus on two areas: cutting costs and raising revenues. What do you see as the relationship between the two functions? Which do you do better?Cost cutting is the consultant's usual expertise. It's what most companies need. Most of these hired outside consultants to take an objective look at organizational charts, value-adding proces
are Maria, Joanna, Georgia and Eleni, three Greek sisters and their
Mother who want to share their passion for making authentic, handmade
Greek baked desserts with you. Talk to as many consultants as you can before hiring one. Even if you have one person or firm in mind, interview at least a few others as a sort of due diligence. You'll probably find that each interview helps you focus on the issues you're hiring a consult to help resolve.1. Most consultants focus on two areas: cutting costs and raising revenues. What do you see as the relationship between the two functions? Which do you do better?Cost cutting is the consultant's usual expertise. It's what most companies need. Most of these hired outside consultants to take an objective look at organizational charts, value-adding proces
Maria, Joanna, Georgia and Eleni make all of the desserts by hand, in a traditional Greek home and kitchen. Just like those kitchens you remember, the ones give anything to get near enough to smell the aromas.
From the honey dripping baklava to the irresistible kourambiedes, everything is bursting with the smells and tastes that you can only get from years of experience and passion for baking. And you won't find these tastes anywhere else, Gold Ribbon Gourmet desserts are all created from secret family recipes from old world Greece that have been passed down from Mother to Daughter for generations.
When you want to have more than just another dessert, I invite you to come and experience authentic Greek desserts made from the finest hand selected ingredients and time-honored family recipes. You can smell and taste the pride, tradition and care in every bite.
Sounds awfully tempting, doesn't it?
Do you notice the powerful difference between the two marketing approaches?
Wouldn't you like to tell your friends that you just bought handmade, authentic Greek baklava that was made from a treasured family recipe that's been passed down for generations?
If your marketing message is, "We're the best", "We're the fastest", or "We have the best customer service", you've got to change your marketing focus. No one really cares and furthermore, no one will believe you. This approach to marketing doesn't work anymore because there are too many options for your customer and all of your competitors are saying the same thing. I encourage you to break free of this pattern and tell your story. Tell a story to customers about your passion and what makes you unique. Think about it for a second, why is Godiva chocolate cost so much more than Hershey's if they taste about the same? It's the story that Godiva tells you that pulls you into buying. When you buy Godiva chocolate, that's something special - that's the story they are telling you. Are you catching on?
What's your story?
Whether or not you know it, you have a good story too. If you're like the women of Gold Ribbon Gourmet, you just need someone to help them identify it and help them share it with the world. Give me a call at 480.391.0704 or email me at comments@candographics.com and I'll be glad to talk with you free of charge about your story and how you can leverage it to separate from your competition and make a lasting impression in your customer's hearts.
Oh, and a special thank you to Maria, Joanna, Georgia and Eleni of Gold Ribbon Gourmet. If you've always wanted to try authentic Greek baklava and other deliciou
Culture As A Barrier To Communication
Each of us is exposed to people from other cultures on a regular basis, in the workplace, in our social activities, at school, or even within our families. Our culture hinders us from getting our message across as well receiving the full message that others want to convey to us. This article expound on three aspects: what culture is, the main causes for cross-cultural misunderstandings, and the attitudes and skills that we need to communicate cross-culturally.When we think about culture we first think about a country, and particularly about its food, art, customs, and patterns of behavior. These are the outward manifestations o
family recipes. You can smell and taste the pride, tradition and care in every bite. Each of us is exposed to people from other cultures on a regular basis, in the workplace, in our social activities, at school, or even within our families. Our culture hinders us from getting our message across as well receiving the full message that others want to convey to us. This article expound on three aspects: what culture is, the main causes for cross-cultural misunderstandings, and the attitudes and skills that we need to communicate cross-culturally.When we think about culture we first think about a country, and particularly about its food, art, customs, and patterns of behavior. These are the outward manifestations o
Sounds awfully tempting, doesn't it?
Do you notice the powerful difference between the two marketing approaches?
Wouldn't you like to tell your friends that you just bought handmade, authentic Greek baklava that was made from a treasured family recipe that's been passed down for generations?
If your marketing message is, "We're the best", "We're the fastest", or "We have the best customer service", you've got to change your marketing focus. No one really cares and furthermore, no one will believe you. This approach to marketing doesn't work anymore because there are too many options for your customer and all of your competitors are saying the same thing. I encourage you to break free of this pattern and tell your story. Tell a story to customers about your passion and what makes you unique. Think about it for a second, why is Godiva chocolate cost so much more than Hershey's if they taste about the same? It's the story that Godiva tells you that pulls you into buying. When you buy Godiva chocolate, that's something special - that's the story they are telling you. Are you catching on?
What's your story?
Whether or not you know it, you have a good story too. If you're like the women of Gold Ribbon Gourmet, you just need someone to help them identify it and help them share it with the world. Give me a call at 480.391.0704 or email me at comments@candographics.com and I'll be glad to talk with you free of charge about your story and how you can leverage it to separate from your competition and make a lasting impression in your customer's hearts.
Oh, and a special thank you to Maria, Joanna, Georgia and Eleni of Gold Ribbon Gourmet. If you've always wanted to try authentic Greek baklava and other deliciou
Be Prepared for Any Interview Question
Things can go really against you despite your thorough preparation for just a couple of ‘types’ of interview questions. However, it is possible to ignore or forget the other types of possible interview questions. This brings us to different ‘types’ of interview questions, along with traditional questions or questions pertaining to your core skills.Types Of Interview QuestionsIt is crucial for you to be able to anticipate different types of questions that may come up in an interview. Let’s categorize them into three types:1. ‘Out of the box’ questions and hardcore questions are the traditionally aske
akes you unique. Think about it for
a second, why is Godiva chocolate cost so much more than Hershey's if they taste
about the same? It's the story that Godiva tells you that pulls you into buying.
When you buy Godiva chocolate, that's something special - that's the story they
are telling you. Are you catching on? Things can go really against you despite your thorough preparation for just a couple of ‘types’ of interview questions. However, it is possible to ignore or forget the other types of possible interview questions. This brings us to different ‘types’ of interview questions, along with traditional questions or questions pertaining to your core skills.Types Of Interview QuestionsIt is crucial for you to be able to anticipate different types of questions that may come up in an interview. Let’s categorize them into three types:1. ‘Out of the box’ questions and hardcore questions are the traditionally aske
What's your story?
Whether or not you know it, you have a good story too. If you're like the women of Gold Ribbon Gourmet, you just need someone to help them identify it and help them share it with the world. Give me a call at 480.391.0704 or email me at comments@candographics.com and I'll be glad to talk with you free of charge about your story and how you can leverage it to separate from your competition and make a lasting impression in your customer's hearts.
Oh, and a special thank you to Maria, Joanna, Georgia and Eleni of Gold Ribbon Gourmet. If you've always wanted to try authentic Greek baklava and other delicious desserts, visit them at www.goldribbongourmet.com, and tell them "they story" sent you!
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