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    6 Steps to Re-inventing Your Career
    Meaningful work honors the deepest part of your being. It is the embodiment of your gifts and talents and all that you value. Finding it in a safe, smart way requires these six steps:1. Soul Searching. Your journey begins with some intriguing self-examination. This step goes beyond looking at your work experience and skills. You also consider your values, interests, and personality preferences. This can be done informally through the use of specially-designed exercises or it can be done formally through professional assessment testing. Taken all together, the soul-search phase allows you to come up with a comprehensive personal profile that will help you develop future work possibilities.2. Identifying Options. The key word here is “options”…not “answers”. In this step, you use your profiling “clues” from Step 1 to brain- and heart-storm as many possibilities for future work as possible. This is one of the most creative parts of the change process – and best done with one or more friends or colleagues who have a broad view of the business marketplac
    start giving away your services, your ideas, you will see your s
    Do Your Radio Ads Work?
    Most small businesses don't have a high powered advertising agency to produce selling radio commercials for them and end up with something akin to a high school play, or with the business owner reading tired copy.The radio salesperson knows that by suggesting the owner be the star, visions of Dave from Wendys or that guy with the talking dog who says "roll that beautiful bean footage" come to mind.Worse, most businesses don't have a plan to coordinate all advertising to the same message. The newspaper ad says one thing, yellow pages another and the radio commercial is off in its own world.The radio ad person should know all about your campaign and image before leaving with the order. You should be promised a "proof" of your radio ad before it goes on the air. There should be at least two commercials, better four, selling the benefits.Remember Tom Bodett and Motel 6? A great campaign. It was just Tom delivering solid copy about the benefits of staying at the motel (and a little twinkle music in the background). It won awards, put them o
    Stand out above the crowd by Giving Away Your Best Information

    What makes you better than your competition? Let me give you a hint, it’s not because you are less expensive than your competition or because of your great customer service. When you start giving away your services, your ideas, you will see your sa

    Competitors and Local Code Enforcement
    If you are a small businessperson then chances are you have had a situation occur where another small business or larger competitor has used the local Government code enforcement officer to harass you. This is a common occurrence and it is unfortunate that they do not teach this at the SBA seminars.The good old boy network that occurs in most cities is alive and well in the United States of America. This occurs both in large cities and small towns. Competitors know that if they can get the local code enforcement officer to come over and find a violation in your business that it will slow your business town and therefore give them the edge.It is too bad that people do not have more integrity than that and too bad it competitors call in competing companies for violations. Of course if you are violating the law he should not be violating the law, but we know that many of the rules and regulations from the municipal level all the way to the federal level are quite onerous and this is unfortunate.It is literally impossible to follow all the rules or for that matt
    n

    What makes you better than your competition? Let me give you a hint, it’s not because you are less expensive than your competition or because of your great customer service. When you start giving away your services, your ideas, you will see your s

    Open A Dollar Store - Employee Growth and Development
    Employee growth and development is a challenge that every employer who is about to open a dollar store will face. Who do you develop? What tools and resources do you have to conduct the employee development? Where will the funding for training and development come from? Which employee(s) does not get that same growth opportunity as others?Let’s start by stating that employee development is important to your company. As employees grow, they are able to contribute at higher levels to the company. When you open a dollar store you will find that employee training and development also contributes to all employees feeling recognized and challenged. Employees will have a greater sense of pride in the work that they perform.Training and development can take many forms. It can include learning more technical aspects of jobs currently being performed, cross-training employees to handle tasks and duties that are currently being performed by others, as well as training employees to handle newly added tasks and duties. It can include formal training, such as college coursework, sem
    ive you a hint, it’s not because you are less expensive than your competition or because of your great customer service. When you start giving away your services, your ideas, you will see your s
    A Great Way to Advertise
    One of the key essentials when it comes to making you and your business successful is advertising.Unfortunately most of us cannot afford to advertise during the super bowl with commercials, or place digital signs along Times Square.Beyond the mailers and business cards, there is another way to get your name and product circulating among the masses.The best part of it is, it will cost you next to nothing, and your customer will be doing all of the work for you.A personal story . . .When I was in the mortgage business, I found out by accident one of the best ways to advertise myself and my business.I have always found it to be in good practice to show my appreciation to my customers by sending them a token of my appreciation by sending them a thank you gesture of some kind, once the loan was closed.As time went on, and I began to make a little more money, I had a few extra bucks to spend on my high end customers to show them my appreciation for doing business with me.Not that I was spending a fortune on my customers, just a few e
    competition or because of your great customer service. When you start giving away your services, your ideas, you will see your s
    Ten Ways to Get Unstuck from 3-D Doldrums
    Are you in your third decade and disillusioned, disappointed and disheartened at your career? Are you still in your “college” job that was supposed to be temporary? Do you use a credit card like a drug to make yourself feel better and then discover you cannot quit your dead-end job because you are in debt? After arriving into your twenties somewhat battered, filled with stale dreams and smarting from past rejections, your path to future success may elude you. Take a moment to review your possibilities. A happy ending is still possible. Here are ten ways to get unstuck from the 3-D Doldrums.1. Decide You Deserve Success.What is holding you back? It may be your “worse case scenario” thinking. Sometimes to protect yourself from disappointment, do you think negative comments to yourself: “I probably will not get the job, anyway,” “Everyone else is set except for me,” “I should be driving a new BMW,” or “Why bother, it is just a volunteer job.” Change your self-defeating jargon to “I say yes to every great opportunity.” Fail all the time, but keep trying.2. Who A
    start giving away your services, your ideas, you will see your sales skyrocket.

    Consumers have choices. In fact, they’ve got more choices today than ever before. And it only takes a few clicks of your mouse to be overloaded with options.

    Given the fact that competition is at an all-time high, what can you do to

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