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Answer Upon - Small Business Profits: Exploding Profits With Continuity Products
Over the years, business attire has changed significantly. Because of the sudden change in business dress code it is sometimes difficult to draw the line between what’s acceptable and what’s unacceptable. Business wear in the traditional sense is stringent. Traditional business attire, for men, purely consists of wearing a dress suit. This includes wearing a matching coat and slacks, a long sle
This place is truly sensational. BUT they are smart enough to implement a continuity product. They offer a yearly and monthly subscription for haircuts. You can come in all the any time during that time and get unlimited haircuts. T
Why do we read? Well, we read for any number of reasons. I've read books for pure entertainment, to pass time, out of cohersion (school), or to learn about something I was interested in. Last year, however, I discovered a new reason I like to read. In reading Tim Sanders' Love Is the Killer App, a book about love and how it relates to business, Sanders suggests that we read because it al
Well, I look it up in the dictionary. Did you know that looking words up in the dictionary is UNCOMMON. A great man named Michael York taught me that. Not many people do that – you should try it frequently.
Here is the definition of continuity…
An uninterrupted succession or flow; a coherent whole.
So you are probably thinking what I am talking about? What does continuity have to do with my business? My answer to you…
…everything – that is if you want to make a lot of money.
Continuity in your business means creating ways for uninterrupted succession of you collecting money from your customers for something that is easy for you to deliver.
This concept is used in the information publishing business and mail order business all the time. Some examples are magazine subscriptions, book-of-the-month, tape-of-the-month, Columbia House, BMG, Netflix and so on.
Recently I have seen THREE very good examples of this done by regular businesses.
Big League Haircuts For Men: I don’t know if I mentioned this place before but it is a great example of picking a very specific niche and being just for them. This is a haircut place designed around men. They don’t care about alienating women. They charge more for a haircut but make it worth it for men to come in. Flat screen TVs at every hair cut station and then men get to hold the remote is just one of the ways they accomplish this.
This place is truly sensational. BUT they are smart enough to implement a continuity product. They offer a yearly and monthly subscription for haircuts. You can come in all the any time during that time and get unlimited haircuts. Th
It is scary to think about just how vulnerable each of us is in regards to identity theft. You may find yourself thinking about it once your wallet or purse has been lost or stolen. Anyone who has it can access your credit cards, PIN numbers, and social security numbers if they are in there. Other methods of getting such information include over the internet, the phone, watching people when the
So you are probably thinking what I am talking about? What does continuity have to do with my business? My answer to you…
…everything – that is if you want to make a lot of money.
Continuity in your business means creating ways for uninterrupted succession of you collecting money from your customers for something that is easy for you to deliver.
This concept is used in the information publishing business and mail order business all the time. Some examples are magazine subscriptions, book-of-the-month, tape-of-the-month, Columbia House, BMG, Netflix and so on.
Recently I have seen THREE very good examples of this done by regular businesses.
Big League Haircuts For Men: I don’t know if I mentioned this place before but it is a great example of picking a very specific niche and being just for them. This is a haircut place designed around men. They don’t care about alienating women. They charge more for a haircut but make it worth it for men to come in. Flat screen TVs at every hair cut station and then men get to hold the remote is just one of the ways they accomplish this.
This place is truly sensational. BUT they are smart enough to implement a continuity product. They offer a yearly and monthly subscription for haircuts. You can come in all the any time during that time and get unlimited haircuts. T
Most Financial analysts (Buy and Sell Side) are likely aware of the inquiry from the SEC into your company. Your Investor Relations organization has to be:a) Proactive about communicating b) Forthright with what they know and dont know c) Resist speculating the outcomes and possible causality d) Be clear about timelines and milestones e) Be honest about impact to empl
This concept is used in the information publishing business and mail order business all the time. Some examples are magazine subscriptions, book-of-the-month, tape-of-the-month, Columbia House, BMG, Netflix and so on.
Recently I have seen THREE very good examples of this done by regular businesses.
Big League Haircuts For Men: I don’t know if I mentioned this place before but it is a great example of picking a very specific niche and being just for them. This is a haircut place designed around men. They don’t care about alienating women. They charge more for a haircut but make it worth it for men to come in. Flat screen TVs at every hair cut station and then men get to hold the remote is just one of the ways they accomplish this.
This place is truly sensational. BUT they are smart enough to implement a continuity product. They offer a yearly and monthly subscription for haircuts. You can come in all the any time during that time and get unlimited haircuts. T
It is rather a difficult job to critically analyse and report on an e-book in as much as the critical report has to be in such a way as not to hurt anyone. I have tried my best to make this critical report in such a way as not to harm the feelings of anyone concerned. One of the toughest internet marketing is affiliate marketing. What with the uncertainty of what is profitable today may not b
This place is truly sensational. BUT they are smart enough to implement a continuity product. They offer a yearly and monthly subscription for haircuts. You can come in all the any time during that time and get unlimited haircuts. T
Owning a trucking company or logistics company (freight brokerage) can be very profitable. At the same time, transportation companies tend to be cash hungry. There are fuel expenses, employee expenses, operator expenses, repair expenses and many other expenses that need to be paid quickly. However, most customers don’t offer quick-pays and usually pay their freight bills in 30 to 60 days.
This place is truly sensational. BUT they are smart enough to implement a continuity product. They offer a yearly and monthly subscription for haircuts. You can come in all the any time during that time and get unlimited haircuts. The subscription automatically renews itself unless you cancel. Think about how that can revolutionize the business and the cash flow.
Info USA: This company deals in mailing lists. These are normally sold on a per name basis – a few cents per name. Info USA has an annual continuity product that gets you something like 15,000 names for a set annual price and then additional names for a low low cost. The subscription automatically renews itself every year unless you cancel.
Amazon.com: Amazon who sells books one at a time just recently offered me a test membership in a new program they just launched – Amazon Prime. As a prime member I get free two-day shipping on all books I order. Plus, overnight shipping on any order for just $3.99. They offered me a 3 month trial membership which then bills $79 annually. This auto renews annually until you cancel.
Think about how you can cannibalize this concept and offer a continuity product to your customers. Only a fraction of your customers will bite but you will create recurring revenue that you can count on. Not to mention the significant acceleration of cash flow. If the continuity product is monthly you can develop a fantastic monthly base the can add significant revenue to your bottom-line.
The take-away here for you is that continuity products work and they can mean big p
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