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Answer Upon - Your Profit is in Your Follow-up: A System for Increased Sales Conversion
In any cleaning operation the cleaning supervisor or company owner is probably the most important person who can motivate cleaning crews to take pride in their work. But how one can motivate, instruct, communicate and lead the cleaning staff?In every job that I have had from cleaning floors to managing teams across the nation – I have used motivation to drive high performance and results from my teams and myself. Motivating and leading is what I love to do.Often time cleaning company owner face the problems keeping his supervisors and cleaning crew member motivated. Cleaning crew member start outs doing a great job from the first day, but when cleaning company owner starts
==> A programmed system of timed e-mail follow-up messages.
Let's look at each one briefly:
YOUR OWN E-MAIL NEWSLETTER, EZINE:
I can't say enough about what a regular newsletter or ezine will do for your bottom line. By communicating useful information to your clients and prospects on a regular basis you are building a strong bonding relationship with them. Over time, they will begin to see you as a partner in their success. The trust and friendship you hav
With a franchise opportunity you have a higher chance of success. According to the US Department of Commerce, after completing a 7 year study, over 90% of franchise businesses are still trading profitably.So why am I saying that it might not be right for you?A franchise is not right for you if:1) You are the type of person who does not like following guidelines2) You believe that you know better then everybody else3) You can't accept other people's advice4) You want to change the look and feel of the product5) You want to do things your way6) You expect others to take responsibility7) You don’t believe in hard work8) You
Notice that I used the word system to describe your follow-up program. It's an important conceptual word. If you do not have a well planned, *step-by-step system* for lead follow-up you are leaving a lot of profits sitting on the table.
It is widely accepted that it takes a minimum of five to seven attempts to close a sale (any sale) before the customer has enough information and confidence to buy from you. If your idea of follow-up is to bounce one autoresponder message back to your on-line inquiry and expect the cash register to ring, you are in for a shocking surprise.
You have heard often, and will continue to hear, that effective marketing is based on the building of relationships with your potential customers. It's true! Indeed, this is one of the true Power Principles of internet marketing. One of the great benefits of the internet is the ease and cost-effectiveness of relationship building.
We must understand that our potential customer is inundated with competing advertising messages from various media--television, radio, newspapers, magazines, billboards, point- of-purchase, direct mail--and now the internet.
All of these marketing methods attempt to build a relationship with its audience in order to make the advertising message credible and believable. Credibility and believability lead naturally to sales.
The one media that stands head and shoulders above the competition is the internet. No other vehicle provides the opportunity to connect with your audience in such a timely and intimate way. Using the combination of web sites and email you have the graphical power of television and the intimate targeting of direct mail--without the associated high costs. It's a powerful combination.
If you really want to 'Reach Out And Touch Someone', the way to do it is with the real Killer Application of the internet... e-mail.
The two most powerful e-mail tools for effective client follow-up are:
==> Your own e-mail newsletter, ezine, discussion list, etc.
==> A programmed system of timed e-mail follow-up messages.
Let's look at each one briefly:
YOUR OWN E-MAIL NEWSLETTER, EZINE:
I can't say enough about what a regular newsletter or ezine will do for your bottom line. By communicating useful information to your clients and prospects on a regular basis you are building a strong bonding relationship with them. Over time, they will begin to see you as a partner in their success. The trust and friendship you have
There are three reasons why you need a business plan……To obtain funding. Every good potential lender or investor, be they bank, angel investor, venture capitalist or business partner, will require a business plan. They want to be comfortable that you have thought long and hard about your business rather than jumping straight into a business. More importantly they want to ensure that they have a good chance of not only having their investment returned, but also making a profit out of the arrangement.Your business plan is your sales tool – it explains your business and your strategies to make this business a success. It shows how detailed and organized
You have heard often, and will continue to hear, that effective marketing is based on the building of relationships with your potential customers. It's true! Indeed, this is one of the true Power Principles of internet marketing. One of the great benefits of the internet is the ease and cost-effectiveness of relationship building.
We must understand that our potential customer is inundated with competing advertising messages from various media--television, radio, newspapers, magazines, billboards, point- of-purchase, direct mail--and now the internet.
All of these marketing methods attempt to build a relationship with its audience in order to make the advertising message credible and believable. Credibility and believability lead naturally to sales.
The one media that stands head and shoulders above the competition is the internet. No other vehicle provides the opportunity to connect with your audience in such a timely and intimate way. Using the combination of web sites and email you have the graphical power of television and the intimate targeting of direct mail--without the associated high costs. It's a powerful combination.
If you really want to 'Reach Out And Touch Someone', the way to do it is with the real Killer Application of the internet... e-mail.
The two most powerful e-mail tools for effective client follow-up are:
==> Your own e-mail newsletter, ezine, discussion list, etc.
==> A programmed system of timed e-mail follow-up messages.
Let's look at each one briefly:
YOUR OWN E-MAIL NEWSLETTER, EZINE:
I can't say enough about what a regular newsletter or ezine will do for your bottom line. By communicating useful information to your clients and prospects on a regular basis you are building a strong bonding relationship with them. Over time, they will begin to see you as a partner in their success. The trust and friendship you hav
Network marketing was created as a unique means for home-based entrepreneurs to expand their income horizons. The concept, if implemented correctly, permits one not only to make profits from selling products as a retailer, but to also recruit other individuals into one’s downline and then earn income from their retail sales.But although the concept is creative and appears to be full of potential, most people who are new to network marketing face a common problem. Seemingly the sole markets for their products and for the business opportunity that might allow them to grow their downline are family members, workplace associates, neighbors and friends.What generally happens, at le
We must understand that our potential customer is inundated with competing advertising messages from various media--television, radio, newspapers, magazines, billboards, point- of-purchase, direct mail--and now the internet.
All of these marketing methods attempt to build a relationship with its audience in order to make the advertising message credible and believable. Credibility and believability lead naturally to sales.
The one media that stands head and shoulders above the competition is the internet. No other vehicle provides the opportunity to connect with your audience in such a timely and intimate way. Using the combination of web sites and email you have the graphical power of television and the intimate targeting of direct mail--without the associated high costs. It's a powerful combination.
If you really want to 'Reach Out And Touch Someone', the way to do it is with the real Killer Application of the internet... e-mail.
The two most powerful e-mail tools for effective client follow-up are:
==> Your own e-mail newsletter, ezine, discussion list, etc.
==> A programmed system of timed e-mail follow-up messages.
Let's look at each one briefly:
YOUR OWN E-MAIL NEWSLETTER, EZINE:
I can't say enough about what a regular newsletter or ezine will do for your bottom line. By communicating useful information to your clients and prospects on a regular basis you are building a strong bonding relationship with them. Over time, they will begin to see you as a partner in their success. The trust and friendship you hav
The last fifty years have seen tremendous prosperity in the United States. This prosperity has not only been experienced by the baby boomers who were born after World War II, but also by the generations that have followed. If there has been so much prosperity, why have so many people lost jobs in various industries since the 1960s? First the steel industry followed by manufacturing was hit as jobs began to move from the historically industrial regions to lower cost regions and then to outside the U.S. Following the break-up of the Bell Systems on January 1, 1984, telecommunications changed forever and continues to change. While some jobs were created, many jobs were lost forever. The build-
If you really want to 'Reach Out And Touch Someone', the way to do it is with the real Killer Application of the internet... e-mail.
The two most powerful e-mail tools for effective client follow-up are:
==> Your own e-mail newsletter, ezine, discussion list, etc.
==> A programmed system of timed e-mail follow-up messages.
Let's look at each one briefly:
YOUR OWN E-MAIL NEWSLETTER, EZINE:
I can't say enough about what a regular newsletter or ezine will do for your bottom line. By communicating useful information to your clients and prospects on a regular basis you are building a strong bonding relationship with them. Over time, they will begin to see you as a partner in their success. The trust and friendship you hav
Since profit is what you are left with after you have paid your business costs, it stands to reason that one of the ways you can increase your profit is by reducing your overheads. In this article we will share some key strategies to help you reduce your overheads and grow your business.Reducing OverheadsWhilst a quick fix solution to the issue of reducing overheads is always possible, businesses need to adopt a long term approach.The challenge is to considerably reduce overheads without damaging the business’ development and ability to deliver to its customers.This means that companies should avoid cutting overheads to a level where it is diff
==> A programmed system of timed e-mail follow-up messages.
Let's look at each one briefly:
YOUR OWN E-MAIL NEWSLETTER, EZINE:
I can't say enough about what a regular newsletter or ezine will do for your bottom line. By communicating useful information to your clients and prospects on a regular basis you are building a strong bonding relationship with them. Over time, they will begin to see you as a partner in their success. The trust and friendship you have built through your newsletter will translate to added business and increased profits for you.
Managing a newsletter or ezine does not have to be expensive or very time consuming. There are several free services that will host your publication and provide an automated subscription process. I just switched one newsletter over to the YahooGroups system for new subscriptions and it seems to work fine. It has eliminated all the hand subscription process and automated it for me, all at no cost.
As a marketer, you simply must communicate regularly with your distributors... and your product customers. You should give serious consideration to producing your own periodic e-mail newsletter. In doing so, you will be building relationships which will fatten your profits quickly.
AUTOMATED E-MAIL FOLLOW-UP:
The use of autoresponders to supply immediate and comprehensive information to your prospects is a very powerful use of e-mail technology and, I believe, a good one.
But, what do you do after the initial lead response? How do you continue to follow-up at regular intervals? If you deal with very few leads of high quality, it's not a problem to follow-up with custom one-on-one messages and it is imperative that you do so if you expect to convert these leads to sales.
If your lead flow runs to big numbers, however, you have a problem. You simply must automate the follow-up process to insure that every prospect inquiry gets properly timed, on-going, information and reasons to buy--a minimum of 5 times. To do less is to waste your lead generation investment. You must maximize this return-on-investment if you are to succeed and the only practical way to do this is with automation.
A number of e-mail services provide an autoresponder system that will send a series of pre-written, timed, follow-up messages to your leads. This is a powerful use of technology. The real power comes, however, when the messages you send are professionally crafted works of benefit laden sales copy. These timed responses can be profit-enhancing selling tools, or downright intrusions. The difference will be the skill w
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