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    osition (USP) comes in. Your USP tells Ms. Prospect what is different about you, and why she sho
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    Your prospect is in the market for a widget, just like the one you sell. She surfs over to Google (or picks up her Yellow Pages) and looks up “widgets.”

    She is immediately greeted by 15 different widget companies, including yours. How does she go about making her selection? And what can you do to make her more likely to select you?

    This is where your Unique Selling Proposition (USP) comes in. Your USP tells Ms. Prospect what is different about you, and why she sho

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    My millionaire mentor taught me another way you can quickly increase your income is to find out what are you worth. Let’s say you work for one company. Can you go out and look for more job options with other companies? To be in a stronger position to negotia
    e (or picks up her Yellow Pages) and looks up “widgets.”

    She is immediately greeted by 15 different widget companies, including yours. How does she go about making her selection? And what can you do to make her more likely to select you?

    This is where your Unique Selling Proposition (USP) comes in. Your USP tells Ms. Prospect what is different about you, and why she sho

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    different widget companies, including yours. How does she go about making her selection? And what can you do to make her more likely to select you?

    This is where your Unique Selling Proposition (USP) comes in. Your USP tells Ms. Prospect what is different about you, and why she sho

    It's All About The Trends
    One of the mistakes many salespeople make is that they fail to take the time to study trends, such as:-economic ones-market ones-technology ones-buyer perceptions-product evolution-service needs/expectations-b
    t can you do to make her more likely to select you?

    This is where your Unique Selling Proposition (USP) comes in. Your USP tells Ms. Prospect what is different about you, and why she sho

    How To Use PR To Build Your Business
    Everyone knows the value of free publicity. And given the opportunity, most businesses would jump at the chance to have a news article written about them, or to be covered by TV and radio stations.But the chances of those stories coming to you on thei
    osition (USP) comes in. Your USP tells Ms. Prospect what is different about you, and why she should choose your product or service over that of your competitor.

    So, how do you determine yours?

    First, you need to sit down and make a list of all the benefits of doing business with you, and those of your particular product or service. Be sure they’re really benefits, and not just features. Put yourself in your customer’s shoes: What does your widget do for her? How d

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