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  • Answer Upon - Create a Magic Connection with Clients, Leads, and Business Associates Part II

    What You Must Know When Marketing Your Business
    Marketing is both an art and a science. Anyone who says differently probably isn’t doing very well marketing his or her business. On the art side, intuition definitely plays into the equation. On the science side, it is about systems, strategies and plans. Outlined below are some areas of consideration when you decide to market your business.Determine where your business is currentlyDetermine where you want to beKnow who your market is and/or needs to beIdentify what is important to your clientsIdentify and evaluate threats and opportunities. For example, lack of experience in the marketplace, budget, competition, no clear direction.Assess existing and potential appeal of your product or service to current and future clients or customersSelect growth strategies and a competitive strategyDevelop a plan of actionCommit to focused action for resultsHaving fun<
    . I began speaking at what I considered high speed and told everyone that I was talking fast because I wanted to get through my entire presentation. Several audience members laughed and said, “We’re New Yorkers. No matter how fast you talk, it won’t be too fast.” I couldn’t match their speed. In contrast to New Yorkers, I visited a friend in Georgia whose southern drawl was slow, hypnotic, and relaxed.

    Notice timbre and volume! Volume of voice can be very effective with someone who is angry. A few years ago, I unwittingly angered another professor. As he became more angry, his voice grew louder. I kept my voice low a

    Find the Motivator that Creates Hunger
    In order to successfully motivate someone-or, to get her/him to internalize the motivation-you have to create a deep hunger or thirst. It has been said that you can lead a horse to water, but you can't make him drink. That's true, but let it be known that you can give that horse salt, thereby creating such a thirst that the horse must have water. As a master motivator, you are giving salt to your prospects. That is, you are striving to create such a thirst in your prospects that they can't wait to act. On your persuasive journey, you will find that people tend to get motivated for the short term, that they lose steam and that they then fall back into the rut they were trying to pull themselves out of in the first place. As a persuader and motivator, you have to understand what pulls people away from action into inaction. What causes them to lose excitement, vision and energy? When you notice that your prospects are losing their motivation, th
    Part I of this article explored how strategies of Neuro-Linguistic Programing (NLP) can be used to gain instant rapport with clients, leads, and business associates, and more specifically, how to use physiology, matching and mirroring, to create instant magic communications.

    Now, how can tonality and words establish rapport?

    TONALITY

    While physiology accounts for 55% of communication among humans, tonality accounts for 38%. Most people have had the experience of someone saying, “I’m fine. Nothing’s wrong.” While the literal words indicate that this person doesn’t have a problem, everyone knows that the tone used can speak louder than the words.

    Someone yelling “I’m not mad,” isn’t convincing. If this happens in a sitcom, we laugh. In real life, we dismiss the words and read the meaning from the tone of voice. Often tonality is more subtle than these examples, but it is still a powerful communicator. Boredom, excitement, anger, melancholy, disbelief, questions, enthusiasm, honesty are more often communicated through tone, rather than words.

    What do you wish to communicate to clients, leads, or business associates? Make your tonality appropriate.

    Many people do business exclusively over the phone. When talking on the phone, it is crucial to be aware of tonality. In a phone conversation, both people are communicating via their tonality, often unconsciously. Don’t leave tonality to chance. Enthusiasm, charm, friendliness as well as boredom, depression, and annoyance are communicated through sound.

    TONALITY

    Tonality includes:


    Tone (pitch: high, low)


    Tempo (speed: slow, fast)


    Timbre (quality: clear, raspy)


    Volume (loudness)

    If you are talking to someone, who has a high-pitched voice raise your pitch a little. Like matching and mirroring, you don’t want to imitate. Don’t be dramatic, be subtle. Match the last few words someone says.

    Speed is important. People who talk fast are often impatient with people who speak slower. People who speak at a slow speed are often turned off by people who speak rapidly. For someone who naturally speaks fast, slower speaking people seems to take forever to say something. For someone who naturally speaks slowly, the fast talker seems hyper, insincere. The cliche “fast talking city slicker” captures this idea.

    I was in New York giving a presentation; the person who presented before I did took more than her a lotted time. My presentation was cut short. I began speaking at what I considered high speed and told everyone that I was talking fast because I wanted to get through my entire presentation. Several audience members laughed and said, “We’re New Yorkers. No matter how fast you talk, it won’t be too fast.” I couldn’t match their speed. In contrast to New Yorkers, I visited a friend in Georgia whose southern drawl was slow, hypnotic, and relaxed.

    Notice timbre and volume! Volume of voice can be very effective with someone who is angry. A few years ago, I unwittingly angered another professor. As he became more angry, his voice grew louder. I kept my voice low an

    5 Reasons Why SEO Is The Best Investment For Any CEO
    As an experienced management consultant to senior management of private and public companies, I have found that search engine optimization is the single most powerful marketing tool that every CEO should be aware of and eventually implement. Below are 5 of the endless reasons why search engine optimization must be implemented into your marketing strategy before you are left in the dust of your competition.Absence of risk. In many cases, paid advertising is subject to click fraud risk and competitor's black techniques (such as using software that would click your ads thousands of times without any real profit to your site; however, you pay for each click to the search engine). High-tech pay-for-performance programs (such as Google AdWords) claim to have advanced protection against such behavior (and they do have), however the risk can never be reduced to zero.SEO is free of any risk. Unless you spam or make obvious mistakes, it cannot damage your business.Reli
    ne used can speak louder than the words.

    Someone yelling “I’m not mad,” isn’t convincing. If this happens in a sitcom, we laugh. In real life, we dismiss the words and read the meaning from the tone of voice. Often tonality is more subtle than these examples, but it is still a powerful communicator. Boredom, excitement, anger, melancholy, disbelief, questions, enthusiasm, honesty are more often communicated through tone, rather than words.

    What do you wish to communicate to clients, leads, or business associates? Make your tonality appropriate.

    Many people do business exclusively over the phone. When talking on the phone, it is crucial to be aware of tonality. In a phone conversation, both people are communicating via their tonality, often unconsciously. Don’t leave tonality to chance. Enthusiasm, charm, friendliness as well as boredom, depression, and annoyance are communicated through sound.

    TONALITY

    Tonality includes:


    Tone (pitch: high, low)


    Tempo (speed: slow, fast)


    Timbre (quality: clear, raspy)


    Volume (loudness)

    If you are talking to someone, who has a high-pitched voice raise your pitch a little. Like matching and mirroring, you don’t want to imitate. Don’t be dramatic, be subtle. Match the last few words someone says.

    Speed is important. People who talk fast are often impatient with people who speak slower. People who speak at a slow speed are often turned off by people who speak rapidly. For someone who naturally speaks fast, slower speaking people seems to take forever to say something. For someone who naturally speaks slowly, the fast talker seems hyper, insincere. The cliche “fast talking city slicker” captures this idea.

    I was in New York giving a presentation; the person who presented before I did took more than her a lotted time. My presentation was cut short. I began speaking at what I considered high speed and told everyone that I was talking fast because I wanted to get through my entire presentation. Several audience members laughed and said, “We’re New Yorkers. No matter how fast you talk, it won’t be too fast.” I couldn’t match their speed. In contrast to New Yorkers, I visited a friend in Georgia whose southern drawl was slow, hypnotic, and relaxed.

    Notice timbre and volume! Volume of voice can be very effective with someone who is angry. A few years ago, I unwittingly angered another professor. As he became more angry, his voice grew louder. I kept my voice low a

    A Staffing Equation: Optimizing the Supply Chain
    It is at the Hiring Manager’s end that the need to fill in a position is felt most. Eighty-five percent of time, due to lack of foresight, and an absence of a well-engineered process, the Hiring Manager ends up spending more time in screening. Various members of the Hiring Chain scramble and spend lot of time engaging in fire fighting, Hiring costs soar, vacancy costs hit the bottom line negatively, and so on and so forth. This calls for rethinking: Are we doing it right? Is there a way that the Hiring Manager’s critical time be more beneficially utilized? Can we improve the Hiring Value chain and cut down on the total effective time line of hiring?The entire staffing process starting from the Requisition Management to the actual hire includes a great deal of role overlap. These not only delay the execution, but also increase the overall cost per hire. Not to forget, every vacancy remaining unfulfilled, or not fulfilled in time, has its own cost attributed to it. Next there
    ng on the phone, it is crucial to be aware of tonality. In a phone conversation, both people are communicating via their tonality, often unconsciously. Don’t leave tonality to chance. Enthusiasm, charm, friendliness as well as boredom, depression, and annoyance are communicated through sound.

    TONALITY

    Tonality includes:


    Tone (pitch: high, low)


    Tempo (speed: slow, fast)


    Timbre (quality: clear, raspy)


    Volume (loudness)

    If you are talking to someone, who has a high-pitched voice raise your pitch a little. Like matching and mirroring, you don’t want to imitate. Don’t be dramatic, be subtle. Match the last few words someone says.

    Speed is important. People who talk fast are often impatient with people who speak slower. People who speak at a slow speed are often turned off by people who speak rapidly. For someone who naturally speaks fast, slower speaking people seems to take forever to say something. For someone who naturally speaks slowly, the fast talker seems hyper, insincere. The cliche “fast talking city slicker” captures this idea.

    I was in New York giving a presentation; the person who presented before I did took more than her a lotted time. My presentation was cut short. I began speaking at what I considered high speed and told everyone that I was talking fast because I wanted to get through my entire presentation. Several audience members laughed and said, “We’re New Yorkers. No matter how fast you talk, it won’t be too fast.” I couldn’t match their speed. In contrast to New Yorkers, I visited a friend in Georgia whose southern drawl was slow, hypnotic, and relaxed.

    Notice timbre and volume! Volume of voice can be very effective with someone who is angry. A few years ago, I unwittingly angered another professor. As he became more angry, his voice grew louder. I kept my voice low a

    Naming Your Business
    You put a lot of thought into naming your children, why wouldn't you spend a considerable amount of time naming your business too? Your business name is the first impression of your business and the products and services you offer. It's important to name it wisely.Your business name should reflect your product or your target market (niche, which we will cover later) and should be relatively short and easy to remember. You wouldn't want to set up your business with a name like "Joe's washers, dryers, refrigerators and kitchen appliances supermarket" when you can easily adopt a short catchier name like "Joe's Appliance Mart". If you are inclined to merge your slogan in with your business name, you could go with something like "Joe's Affordable Appliances". This defines your business a bit more as to the pricing and products offered.Select a name that will be easy for the customer to remember and gives a clue as to what product or service you are selling. Flip through
    dramatic, be subtle. Match the last few words someone says.

    Speed is important. People who talk fast are often impatient with people who speak slower. People who speak at a slow speed are often turned off by people who speak rapidly. For someone who naturally speaks fast, slower speaking people seems to take forever to say something. For someone who naturally speaks slowly, the fast talker seems hyper, insincere. The cliche “fast talking city slicker” captures this idea.

    I was in New York giving a presentation; the person who presented before I did took more than her a lotted time. My presentation was cut short. I began speaking at what I considered high speed and told everyone that I was talking fast because I wanted to get through my entire presentation. Several audience members laughed and said, “We’re New Yorkers. No matter how fast you talk, it won’t be too fast.” I couldn’t match their speed. In contrast to New Yorkers, I visited a friend in Georgia whose southern drawl was slow, hypnotic, and relaxed.

    Notice timbre and volume! Volume of voice can be very effective with someone who is angry. A few years ago, I unwittingly angered another professor. As he became more angry, his voice grew louder. I kept my voice low a

    Five Tips for Writing a Great CV
    The trends for writing a good CV change all the time. Should you write a CV with all your work history? Do you bullet point this or that? Just what sort of information should you put in a CV?Plenty of websites will tell you what the current trends for writing a CV are. But you want your CV to look good and leave a fine impression with potential employers, so here are five tips to help you write a better CV than everyone else.Keep it shortWhen a job opening comes up, potential employers are flooded with applications. Many CVs don't even get read and are tossed without a thought. CVs that are too long to read are amongst the first to be passed up, so keep your CV short and concise.Structure it properly and make sure your CV is easy and fast to read. Choose to put things that are memorable on your resume, such as accomplishments or experience that makes you stand out. Be wise with your words and use text that's catchy but stay with relevant terms appropria
    . I began speaking at what I considered high speed and told everyone that I was talking fast because I wanted to get through my entire presentation. Several audience members laughed and said, “We’re New Yorkers. No matter how fast you talk, it won’t be too fast.” I couldn’t match their speed. In contrast to New Yorkers, I visited a friend in Georgia whose southern drawl was slow, hypnotic, and relaxed.

    Notice timbre and volume! Volume of voice can be very effective with someone who is angry. A few years ago, I unwittingly angered another professor. As he became more angry, his voice grew louder. I kept my voice low and soft, believing that would calm him. I watched rather mystified as he grew more angry as I controlled my voice, trying to sound calm and in control.

    If someone is angry, try matching the volume of his voice without matching the anger. It might feel strange, but matching the volume creates rapport.

    There is one other thing to keep in mind for phone rapport. If you are the person calling, you set the pace for the phone call. If you have high energy, excitement, enthusiasm, you will put the person on the other end of the line into a better mood. You can maintain the energy, excitement, and enthusiasm while matching tone, temp, timbre, and volume. This was model for me about a year ago. I wasn’t feeling great and was rather down in the dumps. I phoned a business. The woman who answered the phone was energetic and excited. I immediately felt a shift in my mood. When I hung up, I was in a better mood. A few weeks later when I met this woman, I was predisposed to like her. She had immediately established rapport with me.

    Use your physiology to get you in an enthusiastic mood: sit up straight, smile, and tell yourself you’re excited. Then dial the phone.

    WORDS

    Words may only account for 7% of our communication, but it is an important 7% and complex than other ways of establishing rapport.

    When communicating, predicates (verbs), key words, common experiences and associations are vital in establishing rapport. Common experiences and associations are obvious. These areas are often the bases of friendships and business associations. It goes without saying that establishing a common bond with a client, lead, or business associate is good business. Be honest when doing this.

    Key words sometimes slip by under the radar. Begin to listen for key words or phrases that someone repeats. This is a simple way of establishing rapport. Repeat back key words. Slip them naturally into the conversation. Again use caution.

    Predicates are more complicated. This is going to be the abridged version. Most people have preferred verbs that they repeat. This is more important than key words because the verbs signal a way of thinking. There are four primary modes of thinking: visual, auditory, kinesthetic (feelings and touch), and audio-digital (self-talk). What this means is that people process information through their preferred mode of thinking. I am audio-digital, so I am in a constant mode of checking things out with myself and talking to myself internally. My

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