But seeing the full potential of a trade show program for your company requires a different type of planning. It requires setting objectives for show participation for your company, and short-range goals for each show you plan to attend. This show plan should be a written document that drives show participation decisions from show selection to exhibit design, to evaluation and measurement tools.

Here are a few things to consider so that your next trade show will be a success:

• Set Objectives - Set specific, measurable and meaningful objectives. Relay to tho
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  But seeing the full potential of a trade show program for your company requires a different type of planning. It requires setting objectives for show participation for your company, and short-range goals for each show you plan to attend. This show plan should be a written document that drives show participation decisions from show selection to exhibit design, to evaluation and measurement tools.

  Here are a few things to consider so that your next trade show will be a success:

  • Set Objectives - Set specific, measurable and meaningful objectives. Relay to th
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    Here are a few things to consider so that your next trade show will be a success:

    • Set Objectives - Set specific, measurable and meaningful objectives. Relay to th
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      Here are a few things to consider so that your next trade show will be a success:

      • Set Objectives - Set specific, measurable and meaningful objectives. Relay to th
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        things to consider so that your next trade show will be a success:
        • Set Objectives - Set specific, measurable and meaningful objectives. Relay to those working the booth.
        • Accountability - Everyone should agree to meet the specific objectives that have been set.
        • Booth Behavior - Each person must learn the 'art' of presenting themselves to their audience, they should be aware of negative body language and develop a positive 'UP' attitude.
        • Sales techniques - Learn the specialized 'show' sales techniques to help complete the objectives, which include:
        • Introduction - Look like you are happy to be there, make eye contact, and ask open-ended questions.
        • Qualify - Before you tell a prospect anything; make sure that you know