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    Writing Effective Classified Ads - The Basics Of Classified Advertising
    Success in any advertising campaigns depends on four things: a good product or service, good ad copy, the right market and repetition. The item or service that an advertiser is promoting is a major variable in the equation for successful advertising. Unfortunately, that is something that companies such as ours cannot help you with. Once you have the product or service that you are going to promote and you are certain that it will be of value to others, then we can help! Here’s where we start...How to write an effective classified ad...The single most important thing in an advertis
    phone and get help at the first signs of trouble. Early action will frequently eliminate the need for discipline.

    Be a role model

    Support the individual who is struggling, while continuing to promote office morale and productivity. It may be helpful to ask your employee what the office can do to relieve some of the work stress during this difficult time.

    Knowing the "right thing" to say to someone who is struggling or grieving is not critical, but a few guidelines are helpful. Saying nothing is worse than saying the wrong thing. Appropriate words are: "I am sorry to hear about your loss/difficulties;" "You are (or have been) in my thoughts;” "How are you doing?" or "I don't know what to say, but if I can be of any help, I'm here."

    Offering time to listen can be helpful, or temporarily taking over some burdensome tasks. Managers also can show appreciation to team members who may

    Is Your Business Making These Mistakes When Customers Contact You?
    In this marketing article I would like to discuss the importance of presenting your business in a professional manner when customers and sales prospects contact you.The first thing I want you to do is think to yourself, "If I were a customer contacting my business, what would I think of this business? Would I think this is a friendly and professional business with great service or would I think it was unprofessional and a bit of a joke?"I ask you to go through this exercise because from my experience of working with clients on improving their sales and marketing programs, many businesses
    Has one of your salespeople recently made you angry or frustrated?

    The answer is probably yes. Friction frequently arises when people depend on one another to get work accomplished. If co-workers don't get something done on time, or somehow drop the ball, you feel “something” – anger, disappointment, frustration – and you may feel that “something” very strongly. Of course, the first step is to talk about what happened and to try and resolve the issue. However, if you are finding that the work of one employee in particular frequently raises your emotional temperature, you might want to consider that he or she may be having troubles outside the job. Those troubles may be marital, financial, alcohol- or drug-related, or perhaps the employee has suffered a loss or is dealing with a sick relative.

    In the past few weeks I have learned about these situations:

    Cynthia, Lisa and Steve lost their fathers recently, and all three find they can’t focus on their jobs. Cynthia is often weepy.

    A long-time salesperson in Robert’s team is having tremendous difficulty working because his spouse is ill with breast cancer.

    Debra is coping with a clinically depressed husband.

    Sonya holds a full-time job and is also the primary caregiver for her ill and disabled mother.

    David’s 18-year-old child recently died of leukemia. These personal heartaches are not uncommon in any organization. While you may not know the details of your sales team’s lives, you may have noticed a decline in one employee’s work that does not improve, even though you’ve tried to address it. This decline may be a tip-off that you’re dealing with someone who is struggling.

    What you can do:
    Don't go it alone

    Most of us can’t sort out difficult situations by ourselves. We need help. (And many of us forget that asking for help is a powerful leadership quality.) Consult with someone who knows how to compassionately untangle messiness, perhaps an employee assistance counselor, an HR specialist or a coach.

    Helpful hint: Before diving into the nuts and bolts of how to work with the issue, talk with your helper about what an ideal relationship with this salesperson would look like:

    Imagine your best hope for the situation. For example, Robert’s best hope was that his salesperson trusted Robert enough to open up about the kind of help he needed, and that this salesperson would be an active contributing member of the team.

    Then look at what already exists that could make that hope a reality, for instance, you usually like the salesperson's work and you mutually respect each other.

    Then talk about your worst nightmare. In Robert’s example, his worst nightmare would be that his salesperson would drain the energy out of the team, that Robert would feel helpless, and that he would have to fire this salesperson. The conditions that could lead to that scenario coming true might be: Robert is getting pressure from above for results, he is uncomfortable giving balanced feedback about poor work, the salesperson is unapproachable and there is no improvement in behavior.

    You are in a good position to talk about next steps. Some possible next steps that could arise might be: role playing the conversation beforehand, acknowledging the salesperson’s struggle and their accomplishments, asking them about what is possible for them given their difficulties, and alerting senior management about how you are handling the situation.

    Don't ignore a developing problem

    Ignoring a problem doesn’t solve it. In fact, doing nothing just might make the situation worse. Pick up the telephone and get help at the first signs of trouble. Early action will frequently eliminate the need for discipline.

    Be a role model

    Support the individual who is struggling, while continuing to promote office morale and productivity. It may be helpful to ask your employee what the office can do to relieve some of the work stress during this difficult time.

    Knowing the "right thing" to say to someone who is struggling or grieving is not critical, but a few guidelines are helpful. Saying nothing is worse than saying the wrong thing. Appropriate words are: "I am sorry to hear about your loss/difficulties;" "You are (or have been) in my thoughts;” "How are you doing?" or "I don't know what to say, but if I can be of any help, I'm here."

    Offering time to listen can be helpful, or temporarily taking over some burdensome tasks. Managers also can show appreciation to team members who may b

    Architectural Outsourcing
    The outsourcing industry worldwide is booming. There are very few Information Technology sectors which are not into outsourcing. The question arises, that when everybody is jumping on the outsourcing bandwagon for obvious benefits, then why not the construction and real estate industry.One aspect where the real estate industry can immediately benefit is in outsourcing designing of 3d models or renders of their present and future projects. It is widely acknowledged that the 3d representation of a real estate venture creates a stunning impression in the mind of the buyers, if designed appropria
    eir fathers recently, and all three find they can’t focus on their jobs. Cynthia is often weepy.

    A long-time salesperson in Robert’s team is having tremendous difficulty working because his spouse is ill with breast cancer.

    Debra is coping with a clinically depressed husband.

    Sonya holds a full-time job and is also the primary caregiver for her ill and disabled mother.

    David’s 18-year-old child recently died of leukemia. These personal heartaches are not uncommon in any organization. While you may not know the details of your sales team’s lives, you may have noticed a decline in one employee’s work that does not improve, even though you’ve tried to address it. This decline may be a tip-off that you’re dealing with someone who is struggling.

    What you can do:
    Don't go it alone

    Most of us can’t sort out difficult situations by ourselves. We need help. (And many of us forget that asking for help is a powerful leadership quality.) Consult with someone who knows how to compassionately untangle messiness, perhaps an employee assistance counselor, an HR specialist or a coach.

    Helpful hint: Before diving into the nuts and bolts of how to work with the issue, talk with your helper about what an ideal relationship with this salesperson would look like:

    Imagine your best hope for the situation. For example, Robert’s best hope was that his salesperson trusted Robert enough to open up about the kind of help he needed, and that this salesperson would be an active contributing member of the team.

    Then look at what already exists that could make that hope a reality, for instance, you usually like the salesperson's work and you mutually respect each other.

    Then talk about your worst nightmare. In Robert’s example, his worst nightmare would be that his salesperson would drain the energy out of the team, that Robert would feel helpless, and that he would have to fire this salesperson. The conditions that could lead to that scenario coming true might be: Robert is getting pressure from above for results, he is uncomfortable giving balanced feedback about poor work, the salesperson is unapproachable and there is no improvement in behavior.

    You are in a good position to talk about next steps. Some possible next steps that could arise might be: role playing the conversation beforehand, acknowledging the salesperson’s struggle and their accomplishments, asking them about what is possible for them given their difficulties, and alerting senior management about how you are handling the situation.

    Don't ignore a developing problem

    Ignoring a problem doesn’t solve it. In fact, doing nothing just might make the situation worse. Pick up the telephone and get help at the first signs of trouble. Early action will frequently eliminate the need for discipline.

    Be a role model

    Support the individual who is struggling, while continuing to promote office morale and productivity. It may be helpful to ask your employee what the office can do to relieve some of the work stress during this difficult time.

    Knowing the "right thing" to say to someone who is struggling or grieving is not critical, but a few guidelines are helpful. Saying nothing is worse than saying the wrong thing. Appropriate words are: "I am sorry to hear about your loss/difficulties;" "You are (or have been) in my thoughts;” "How are you doing?" or "I don't know what to say, but if I can be of any help, I'm here."

    Offering time to listen can be helpful, or temporarily taking over some burdensome tasks. Managers also can show appreciation to team members who may

    How To Retain Your Best Staff
    What makes top performers leave?It’s initially thought that it’s for more money or better benefits.But the truth is that it is usually because their managers chase them away. It doesn’t matter how great the company is, what the benefits are or the great perks on offer – if the immediate boss lacks the necessary skills to manage effectively, it’s highly likely performers will leave.The key to successfully retain talented staff lies in first training managers and supervisors in the skills required to lead their subordinates, as well as initially hiring the most talented individuals
    f us forget that asking for help is a powerful leadership quality.) Consult with someone who knows how to compassionately untangle messiness, perhaps an employee assistance counselor, an HR specialist or a coach.

    Helpful hint: Before diving into the nuts and bolts of how to work with the issue, talk with your helper about what an ideal relationship with this salesperson would look like:

    Imagine your best hope for the situation. For example, Robert’s best hope was that his salesperson trusted Robert enough to open up about the kind of help he needed, and that this salesperson would be an active contributing member of the team.

    Then look at what already exists that could make that hope a reality, for instance, you usually like the salesperson's work and you mutually respect each other.

    Then talk about your worst nightmare. In Robert’s example, his worst nightmare would be that his salesperson would drain the energy out of the team, that Robert would feel helpless, and that he would have to fire this salesperson. The conditions that could lead to that scenario coming true might be: Robert is getting pressure from above for results, he is uncomfortable giving balanced feedback about poor work, the salesperson is unapproachable and there is no improvement in behavior.

    You are in a good position to talk about next steps. Some possible next steps that could arise might be: role playing the conversation beforehand, acknowledging the salesperson’s struggle and their accomplishments, asking them about what is possible for them given their difficulties, and alerting senior management about how you are handling the situation.

    Don't ignore a developing problem

    Ignoring a problem doesn’t solve it. In fact, doing nothing just might make the situation worse. Pick up the telephone and get help at the first signs of trouble. Early action will frequently eliminate the need for discipline.

    Be a role model

    Support the individual who is struggling, while continuing to promote office morale and productivity. It may be helpful to ask your employee what the office can do to relieve some of the work stress during this difficult time.

    Knowing the "right thing" to say to someone who is struggling or grieving is not critical, but a few guidelines are helpful. Saying nothing is worse than saying the wrong thing. Appropriate words are: "I am sorry to hear about your loss/difficulties;" "You are (or have been) in my thoughts;” "How are you doing?" or "I don't know what to say, but if I can be of any help, I'm here."

    Offering time to listen can be helpful, or temporarily taking over some burdensome tasks. Managers also can show appreciation to team members who may

    Merchant Accounts: Points to Consider
    Okay so you want to accept credit cards from your customers, and are interested in establishing a merchant account. Whether you own a brick-and-mortar retail store, mail order outlet, or internet shopping operation, there are a few things to consider when choosing a credit card processing provider.First of all, you should make a list of several providers that offer the features you want, then compare the variable fees that may differ depending on the company you deal with. These fees include things like set-up, cancellation, and monthly minimum, and may be negotiable based on your unique circum
    salesperson would drain the energy out of the team, that Robert would feel helpless, and that he would have to fire this salesperson. The conditions that could lead to that scenario coming true might be: Robert is getting pressure from above for results, he is uncomfortable giving balanced feedback about poor work, the salesperson is unapproachable and there is no improvement in behavior.

    You are in a good position to talk about next steps. Some possible next steps that could arise might be: role playing the conversation beforehand, acknowledging the salesperson’s struggle and their accomplishments, asking them about what is possible for them given their difficulties, and alerting senior management about how you are handling the situation.

    Don't ignore a developing problem

    Ignoring a problem doesn’t solve it. In fact, doing nothing just might make the situation worse. Pick up the telephone and get help at the first signs of trouble. Early action will frequently eliminate the need for discipline.

    Be a role model

    Support the individual who is struggling, while continuing to promote office morale and productivity. It may be helpful to ask your employee what the office can do to relieve some of the work stress during this difficult time.

    Knowing the "right thing" to say to someone who is struggling or grieving is not critical, but a few guidelines are helpful. Saying nothing is worse than saying the wrong thing. Appropriate words are: "I am sorry to hear about your loss/difficulties;" "You are (or have been) in my thoughts;” "How are you doing?" or "I don't know what to say, but if I can be of any help, I'm here."

    Offering time to listen can be helpful, or temporarily taking over some burdensome tasks. Managers also can show appreciation to team members who may

    Should You Allow People To Use Your Freebies
    Should you allow people to use your website and promotional freebies to promote traffic for themselves? Let’s get straight to the point. The answer is yes, unequivocally, yes. Why? Simple, the answer is traffic which can equal money. I don’t understand why anyone would want to keep a free brand all to themselves, especially if it is actually branded. By this I mean the product shows an undeniable reference to you, your site and other products you are promoting. If you don’t understand viral marketing then you probably won’t make it in any industry, Internet or not.The reasons to allow an
    phone and get help at the first signs of trouble. Early action will frequently eliminate the need for discipline.

    Be a role model

    Support the individual who is struggling, while continuing to promote office morale and productivity. It may be helpful to ask your employee what the office can do to relieve some of the work stress during this difficult time.

    Knowing the "right thing" to say to someone who is struggling or grieving is not critical, but a few guidelines are helpful. Saying nothing is worse than saying the wrong thing. Appropriate words are: "I am sorry to hear about your loss/difficulties;" "You are (or have been) in my thoughts;” "How are you doing?" or "I don't know what to say, but if I can be of any help, I'm here."

    Offering time to listen can be helpful, or temporarily taking over some burdensome tasks. Managers also can show appreciation to team members who may be carrying an extra load due to the situation.

    Most employees can and will resolve their problems, given time and support.

    Talk Back: I'd love to hear your tips about working with troubled employees. Please contact me at nicki@saleswise.ca

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