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Answer Upon - 50 Marketing Makeovers for 2007
FREE: The Timeless Word That Instantly Lifts Response Rates in Advertisements >
32. Plan five outside meetings per weekFree has been around forever.In fact, you may think the word "free" in advertisements has worn out its welcome. That it's a tired word that has lost its appeal.But you would be wrong.The word free, along with free offers, free information, and free gifts still dominate the advertising world. The appeal of getting something for nothing is timeless, and is still effective today, when it is done correctly.If you are going to offer something free, do not offer junk. Wha 33. Plan a fusion marketing campaign with teaming or collaborative partners 34. Write a teaming or collaborative marketing package 35. Put together a press kit for the media 36. Follow up with three people you met with last week 37. Enter two major contests per year 38. Go to one major industry conference per quarter 39. Revamp your company newsletter 40. Develop a list of all the potential products and services that your company could offer 41. Brainstorm how many of these Keep Your Sales Pipeline Full To Sell More How many marketing tasks did you actually accomplish last year? Sadly, instead of bringing your business to the next level, you found yourself slammed, tangled in the weeds, mired in quicksand, sandbagged, sideswiped, bogged down, reaching your tipping point, sliding into low gear, hitting a brick wall and limping into home.Let's say you are a salesperson, it's mid-month, and you've already hit your sales quota. You're going to have a killer month with your sales. Should you sit back and coast for the rest of the month?Many salespeople do just that. But you shouldn't. You should keep your sales pipeline flowing at all times, during good months and during bad months.If you are in the sales industry, B2B or B2C, you know that it is very typical for a salesperson to follow-up a great sales month with a Pull the trigger in 2007. 95% of marketing is action. Did you mean to do any or all of the following? 1. Write a thank-you note to a prospect, client or teaming partner Customer Service Speaker Says Consumers Should Resist Service Bundling ientYou’ve probably received a flyer recently from your phone company that offers a discount if you purchase a bundle of services.For example, if you give companies like A T & T your home and cell phone service, your long distance, and your satellite TV subscription, doing this might save you a whopping $5 or $10 per month.Be warned: It’s a bad deal.First, the savings involved are paltry. Second, there are big fees that they ding you with whenever you want to drop a part of th 3. Write your own article and send it to a business publication 4. Write a press release 5. Set up a calendar of press releases and issue them to the web and media 6. Write a direct mail sales letter 7. Write an introductory letter 8. Write and deliver a speech to a professional group 9. Regularly enter new or potential customer or prospect names into a database 10. Update and test your list 11. Add e-mails to your marketing database 12. Set up a direct mail campaign and use it to send regular letters, postcards and news 13. Design and print a series of postcards that can be used in between other collateral mailings 14. Update a great project into a case study 15. Redo your headshot and that of your associates 16. Compile a list of testimonials from satisfied customers 17. Revisit your tagline and how closely it reflects the nature of your business 18. Update the content on your website 19. Pitch an article idea to a publication 20. Post an article online or to your website 21. Check out your new competition on their websites 22. Redo your business cards to convey what you do, not just who you are 23. Design a compact interesting display for upcoming tradeshows 24. Start or join a networking group 25. Host a business event 26. Join an organization and head a committee 27. Develop a survey and turn the results into an article and a white paper 28. Post the content to your website and continue to collect results 29. Invent a winning ad 30. List your firm in directories that your clients read 31. Turn your ideas into products 32. Plan five outside meetings per week 33. Plan a fusion marketing campaign with teaming or collaborative partners 34. Write a teaming or collaborative marketing package 35. Put together a press kit for the media 36. Follow up with three people you met with last week 37. Enter two major contests per year 38. Go to one major industry conference per quarter 39. Revamp your company newsletter 40. Develop a list of all the potential products and services that your company could offer 41. Brainstorm how many of these Workplace Safety and Economics cards and newsIt is estimated that over 40 million workers in the United States had to receive emergency medical treatment for workplace-related injuries in the year 2003. This is a staggering number when one considers the efforts most companies have put into maintaining a safe workplace. In modern times, a number of companies have been found liable for injuries sustained in their places of business. There is a relationship that exists between workplace safety and profitability.Every company, espe 13. Design and print a series of postcards that can be used in between other collateral mailings 14. Update a great project into a case study 15. Redo your headshot and that of your associates 16. Compile a list of testimonials from satisfied customers 17. Revisit your tagline and how closely it reflects the nature of your business 18. Update the content on your website 19. Pitch an article idea to a publication 20. Post an article online or to your website 21. Check out your new competition on their websites 22. Redo your business cards to convey what you do, not just who you are 23. Design a compact interesting display for upcoming tradeshows 24. Start or join a networking group 25. Host a business event 26. Join an organization and head a committee 27. Develop a survey and turn the results into an article and a white paper 28. Post the content to your website and continue to collect results 29. Invent a winning ad 30. List your firm in directories that your clients read 31. Turn your ideas into products 32. Plan five outside meetings per week 33. Plan a fusion marketing campaign with teaming or collaborative partners 34. Write a teaming or collaborative marketing package 35. Put together a press kit for the media 36. Follow up with three people you met with last week 37. Enter two major contests per year 38. Go to one major industry conference per quarter 39. Revamp your company newsletter 40. Develop a list of all the potential products and services that your company could offer 41. Brainstorm how many of these Looking for a Job or for a Career? ebsitesAs you enter the job market, (for the first time or after a while) you might find that there are a lot of buzzwords thrown around, including the terms career and job. You might be looking for a career, but you aren’t going to enter the career market! Decide if you are looking for a job or a career today, and how to get the position you want.According to the Oxford English Dictionary, a job is a piece of work that you do because of your occupation. A job also describes p 22. Redo your business cards to convey what you do, not just who you are 23. Design a compact interesting display for upcoming tradeshows 24. Start or join a networking group 25. Host a business event 26. Join an organization and head a committee 27. Develop a survey and turn the results into an article and a white paper 28. Post the content to your website and continue to collect results 29. Invent a winning ad 30. List your firm in directories that your clients read 31. Turn your ideas into products 32. Plan five outside meetings per week 33. Plan a fusion marketing campaign with teaming or collaborative partners 34. Write a teaming or collaborative marketing package 35. Put together a press kit for the media 36. Follow up with three people you met with last week 37. Enter two major contests per year 38. Go to one major industry conference per quarter 39. Revamp your company newsletter 40. Develop a list of all the potential products and services that your company could offer 41. Brainstorm how many of these Cash Flow Management >
32. Plan five outside meetings per weekWhy a Cash Flow Statement?Many business owners believe their financial statements will give them all the information they need. Financial statements are an historical tool that shows you where your business has been. A Cash Flow is the fancy name for a working budget that tells you how much cash your business actually has. Working in sync with your balance sheet your cash flow should be an easy-to-read tool that allows you to monitor sales, costs, profitability, collections and cash. It 33. Plan a fusion marketing campaign with teaming or collaborative partners 34. Write a teaming or collaborative marketing package 35. Put together a press kit for the media 36. Follow up with three people you met with last week 37. Enter two major contests per year 38. Go to one major industry conference per quarter 39. Revamp your company newsletter 40. Develop a list of all the potential products and services that your company could offer 41. Brainstorm how many of these have a market because they are your target customer 42. Work out a timetable for bringing more of these to your firm’s offering 43. Make a list of great business books, order them and read them 44. Write a professional continuing education course and offer it 45. Plan a retreat and set goals for what you will accomplish 46. Appoint or hire a facilitator to hold a major brainstorming meeting 47. Keep a notebook handy and regularly jot down marketing ideas 48. Write a benefits list and compare your offerings and benefits to your competition 49. Update and practice how and why your client should hire you 50. Turn services into concrete products that can be bought and delivered Stay involved. Each time you perform one of these marketing tasks, jot a note of it into a calendar or enter it onto an electronic task list. At the end of the year, you’ll see the results. Or, even better, mark it onto your datebook, with reminders to take a look at more frequent benchmarks. If you see your marketing plan is not happening or is not working, hire a professional consultant to do these tasks.
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