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    to memorize the sales presentation that they had developed, and then go out and deliver it 4-5 times a day. Their justification at the time was that selling is a numbers game. (We’ll save that subject for a future tip.) This is
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    One of the biggest mistakes poor salespeople make is THEY TALK TOO MUCH. The second is: THEY GIVE INFORMATION BEFORE THEY GET IT.

    When you make these mistakes, you will tend to turn off most potential customers or clients. I remember my first sales position back in the early 60s. I worked for one of the top 5 insurance companies in the world. They fired me after 6 months. When you don’t sell anything for 6 months…….well, I am surprised it took them so long. There were a number of reasons why I failed, and I don’t intend to bore you with all of them – just one, to illustrate the point of this week’s tip. (By the way, the industry at that time had a 90% turnover rate in new agents in their first year, so it wasn’t just me. As a footnote, several years ago I was asked to speak to a group of sales agents from that company. Isn’t life interesting?)

    Back to the story. The way they taught me to sell was to memorize the sales presentation that they had developed, and then go out and deliver it 4-5 times a day. Their justification at the time was that selling is a numbers game. (We’ll save that subject for a future tip.) This is w

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    remember my first sales position back in the early 60s. I worked for one of the top 5 insurance companies in the world. They fired me after 6 months. When you don’t sell anything for 6 months…….well, I am surprised it took them so long. There were a number of reasons why I failed, and I don’t intend to bore you with all of them – just one, to illustrate the point of this week’s tip. (By the way, the industry at that time had a 90% turnover rate in new agents in their first year, so it wasn’t just me. As a footnote, several years ago I was asked to speak to a group of sales agents from that company. Isn’t life interesting?)

    Back to the story. The way they taught me to sell was to memorize the sales presentation that they had developed, and then go out and deliver it 4-5 times a day. Their justification at the time was that selling is a numbers game. (We’ll save that subject for a future tip.) This is

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    o long. There were a number of reasons why I failed, and I don’t intend to bore you with all of them – just one, to illustrate the point of this week’s tip. (By the way, the industry at that time had a 90% turnover rate in new agents in their first year, so it wasn’t just me. As a footnote, several years ago I was asked to speak to a group of sales agents from that company. Isn’t life interesting?)

    Back to the story. The way they taught me to sell was to memorize the sales presentation that they had developed, and then go out and deliver it 4-5 times a day. Their justification at the time was that selling is a numbers game. (We’ll save that subject for a future tip.) This is

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    nts in their first year, so it wasn’t just me. As a footnote, several years ago I was asked to speak to a group of sales agents from that company. Isn’t life interesting?)

    Back to the story. The way they taught me to sell was to memorize the sales presentation that they had developed, and then go out and deliver it 4-5 times a day. Their justification at the time was that selling is a numbers game. (We’ll save that subject for a future tip.) This is

    Don't Forget to Say Thank You for a Second Interview
    The thank you letter for a second interview is a must for serious job seekers. If you’ve made it as far as a second interview, then you are right on the edge and are one of the serious candidates ready to be offered the position. When you’re in that position then it is worth your while to us
    to memorize the sales presentation that they had developed, and then go out and deliver it 4-5 times a day. Their justification at the time was that selling is a numbers game. (We’ll save that subject for a future tip.) This is what I call a product or organizational-driven sales approach. It doesn’t work. The message you send to a prospect when you go into this feature dump is – all prospects are the same and buy for the same reasons. Not so, and you and they know it.

    The key to your success is not in the delivery of a pre-planned message that covers all the features that some genius in your organization has decided are important. The key to your success is to discover what your prospect’s needs, issues, concerns, problems, wants, desires or attitudes are. Then, deliver only that information that they need to make an intelligent buying decision now. Give them the rest of the stuff later – if they want it.

    When you talk too much, you will give unnecessary or wrong information. Learn to let the prospect drive the process; not the control of it, but the information portion. Another myth or way of stating this is the outdated

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