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    The average attention span of the average adult is 12-14 seconds. If your sales presentation lasts more than 1 minute, don’t flatter yourself thinking that most prospects hear or remember what you say.

    In a recent sales survey, it was discovered that most salespeople cover 5-7 features during their presentation. When asked what the prospect remembered 24 hours later, they mentioned only one of the features. Guess which one? Not the first one, or the last one, but the one that related to their need, want, problem, desire or concern.

    So what is the key to

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    ute, don’t flatter yourself thinking that most prospects hear or remember what you say.

    In a recent sales survey, it was discovered that most salespeople cover 5-7 features during their presentation. When asked what the prospect remembered 24 hours later, they mentioned only one of the features. Guess which one? Not the first one, or the last one, but the one that related to their need, want, problem, desire or concern.

    So what is the key t

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    rvey, it was discovered that most salespeople cover 5-7 features during their presentation. When asked what the prospect remembered 24 hours later, they mentioned only one of the features. Guess which one? Not the first one, or the last one, but the one that related to their need, want, problem, desire or concern.

    So what is the key t

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    ospect remembered 24 hours later, they mentioned only one of the features. Guess which one? Not the first one, or the last one, but the one that related to their need, want, problem, desire or concern.

    So what is the key t

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    the last one, but the one that related to their need, want, problem, desire or concern.

    So what is the key to an effective sales presentation? Only cover the features and corresponding benefits of the issues that are of interest to the prospect. People buy for their reasons, not yours. They buy emotionally, and then justify their decision logically. Therefore a powerful presentation does the following:

    1. It comes from the prospect’s perspective.
    2. It is interactive.
    3. It is a conversation with an agenda.
    4. It blends a balance of emot

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