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Answer Upon - The Power Of Voicemail To Magnetize Your Prospect's Curiosity!
In an earlier article, entitled “Your Own Business: The First Steps,” I discussed what the initial nuts-and-bolts steps are in starting a business. In it, I made the assumption that the soon-to-be entrepreneur had already decided on a business but needed some direction on what to do next.The response to that article has been positive, but the most common question asked of me is “Okay…but how do I actually decide what business is right for me?” So I now want to take a step back and see if I can offer a little direction in helping the anxious entrepreneur make an educated choice.Most businesses are basically selling a product or a service. My focus will be on products for the most part, but much of what follows can easily be applied to services. The main thing to remember is that if you are offering a service, then you are expected to be an expert in that service. If you are not a
Try using creative opening lines such as, “This will be the most enthusiastic call that you return today.” Or, “This will be the most important call that you return today.” Then, proceed with the rest of your voicemail message and your prospect will be curious and to listen to the rest of your message.
Since everyone’s time is valuable let your prospect know how much you appreciate their time. For example, you could include this line in your voicemail, “(First name of prospect), I know how valuable your time is and I wanted to let you know how much I appreciate the time that you have taken to listen to this voicemail.”
4. MAKE SURE THAT YOUR PROSPECT KNOWS THAT THIS IS NOT A ONE TIME ONLY COLD CALL.
Many cold callers contact their prospect once or twice and then give! Since many prospects know this ratio they feel no need to call you back. However, if you make a comment in your voicemail indicating that you are planning on call them again then your prospect will take you more seriously. In addition, they will not only take you more seriously, but they will respect your persistence. Why is this true?
The prospects
What would you do with a million dollars? Buy your dream house? Retire, invest, and never work another day in your life? Go on a dream vacation? What if you could work from your home for a few hours a day and have money pouring into your bank account; enough to become financially independent for life. Sounds too good to be true, doesn't it? Well, for the most part you're right.We've all seen the ads for get rich quick schemes. The internet is full of them running the gamut from do-it-yourself real estate ventures to stock market investing to internet marketing. They all have one thing in common; a self-proclaimed guru that's willing to show you how to earn millions if you just buy their secret book. I can tell you right now that 99.9% of these people are total frauds. You may have even fallen prey to one of these scam artists, selling you their latest "work at home" program. I know I ha
If your prospect were busy prior to finding out that they had 10 voicemails, can you imagine how they must feel now? The last person they want to hear from is someone making cold calls! Of all these voicemails which ones will actually get a return phone call from your sales prospect? I was unable to find research to answer this question. However, I would say that a very small percentage would warrant a callback. My guess is that 10%-20% of voicemail messages left by cold callers get returned. Which of these voicemails that your prospect decides to callback do you think are part of this so-called "10%-20% Club?" I would say any of the following voicemail messages that I’ve listed below would take precedence over the voicemail message that you had left for your sales prospect (especially if this is your first contact with them!). These top priority voicemail messages include:
Returned calls (Calls that your prospect made and now they are getting a callback!) that your prospect has received.
Internal work-related calls that your prospect has received.
Referral calls (People who were referred to your sales prospect.) that your prospect has received.
Other cold calls that your prospect has received.
Personal calls that your prospect has received.
Let us assume that my 10%-20% number is accurate, so now that means that your sales prospect would return between one and two cold calls. Based on these numbers, Is it worth your time to leave a voicemail message? What do you think? Well, If you leave a voicemail message that is boring and that does not inspire curiosity from your prospect than don’t bother leaving a message. In fact, you’re better off just going on to the next call till you make a contact. However, if you are willing to leave an unconventional, yet savvy voicemail message that inspires curiosity from your prospect than it is absolutely worth your time to leave a message. Here are four suggestions that you can use to increase your chances of an immediate callback:
1. MAKE SURE THAT YOU HAVE A POSITIVE ATTITUDE.
Your attitude has magnetizing affect. What do I mean here? This means that your attitude has the ability to move mountains. Ok, maybe not literally, but what I mean here is that your attitude has the power to alter your prospect’s state of mind. Your attitude has the power to reduce your prospect’s resistance and inspire their curiosity. Next time you leave a voicemail message put a smile on your face and be positive! The attitude and energy that you bring to the call will be one factor in whether or not your prospect will call you back!
2. MAKE SURE THAT YOU SOUND CONFIDENT IN WHAT AND HOW YOU SAY YOUR MESSAGE.
When I say that you need to sound confident in “what you say” in your message I’m referring to the contents of your message. In order to effectively communicate your message, you need to clearly understand the features of your product and/or service and their benefits. When I say that you need to sound confident in “how you say” your message I’m referring to your voice. It’s important that you sound or come across upbeat, positive, enthusiastic and project confidence in your voicemail message (i.e. how you say their name, your name, your company, the reason for your call and your phone number at the end of your message (remember to repeat your phone number twice). If you get excited and stay excited, your positive tone will convert to an immediate callback.
3. MAKE SURE THAT YOUR MESSAGE IS CREATIVE.
Creativity is yet another trait that you can use to inspire curiosity from your sales prospect. If you are creative it will set you apart from the mainstream or status quo. It will make you interesting versus being perceived as boring. How can you come across creative in your voicemail messages? Here are a few examples:
Contact prospects that you see pictured or quoted in a publication.
After reviewing your prospect’s website comment on a recent press release (i.e. “Congrats, I noticed that your company was nominated for ……”) or take a look at your prospect’s management profile (their biography) and see if you have something in common (i.e. You went to the same college or have a similar interest such as fishing).
Locate relevant industry statistics that you can intertwine into your voicemail message.
Try using creative opening lines such as, “This will be the most enthusiastic call that you return today.” Or, “This will be the most important call that you return today.” Then, proceed with the rest of your voicemail message and your prospect will be curious and to listen to the rest of your message.
Since everyone’s time is valuable let your prospect know how much you appreciate their time. For example, you could include this line in your voicemail, “(First name of prospect), I know how valuable your time is and I wanted to let you know how much I appreciate the time that you have taken to listen to this voicemail.”
4. MAKE SURE THAT YOUR PROSPECT KNOWS THAT THIS IS NOT A ONE TIME ONLY COLD CALL.
Many cold callers contact their prospect once or twice and then give! Since many prospects know this ratio they feel no need to call you back. However, if you make a comment in your voicemail indicating that you are planning on call them again then your prospect will take you more seriously. In addition, they will not only take you more seriously, but they will respect your persistence. Why is this true?
The prospects
Businesses are something which have a tendency to change hands now and again over the entire life of the business. Whether it is a merger or an outright sale, there are certain factors which will affect the overall value of a business that is put up for sale by its current owner. The following paragraphs will highlight some of these factors and explain why the overall value of business can be altered from time to time.Delaying the SaleSelling one’s business is an extremely important decision for a business owner to make. The sale thereof is something which can either make or break the financial stability of an individual at times. A factor which tends to affect the overall value of a business is a delay with regard to deciding whether or not to sell the business. As there are times when the market would be most profitable for a business sales transaction, this time period ca
Returned calls (Calls that your prospect made and now they are getting a callback!) that your prospect has received.
Internal work-related calls that your prospect has received.
Referral calls (People who were referred to your sales prospect.) that your prospect has received.
Other cold calls that your prospect has received.
Personal calls that your prospect has received.
Let us assume that my 10%-20% number is accurate, so now that means that your sales prospect would return between one and two cold calls. Based on these numbers, Is it worth your time to leave a voicemail message? What do you think? Well, If you leave a voicemail message that is boring and that does not inspire curiosity from your prospect than don’t bother leaving a message. In fact, you’re better off just going on to the next call till you make a contact. However, if you are willing to leave an unconventional, yet savvy voicemail message that inspires curiosity from your prospect than it is absolutely worth your time to leave a message. Here are four suggestions that you can use to increase your chances of an immediate callback:
1. MAKE SURE THAT YOU HAVE A POSITIVE ATTITUDE.
Your attitude has magnetizing affect. What do I mean here? This means that your attitude has the ability to move mountains. Ok, maybe not literally, but what I mean here is that your attitude has the power to alter your prospect’s state of mind. Your attitude has the power to reduce your prospect’s resistance and inspire their curiosity. Next time you leave a voicemail message put a smile on your face and be positive! The attitude and energy that you bring to the call will be one factor in whether or not your prospect will call you back!
2. MAKE SURE THAT YOU SOUND CONFIDENT IN WHAT AND HOW YOU SAY YOUR MESSAGE.
When I say that you need to sound confident in “what you say” in your message I’m referring to the contents of your message. In order to effectively communicate your message, you need to clearly understand the features of your product and/or service and their benefits. When I say that you need to sound confident in “how you say” your message I’m referring to your voice. It’s important that you sound or come across upbeat, positive, enthusiastic and project confidence in your voicemail message (i.e. how you say their name, your name, your company, the reason for your call and your phone number at the end of your message (remember to repeat your phone number twice). If you get excited and stay excited, your positive tone will convert to an immediate callback.
3. MAKE SURE THAT YOUR MESSAGE IS CREATIVE.
Creativity is yet another trait that you can use to inspire curiosity from your sales prospect. If you are creative it will set you apart from the mainstream or status quo. It will make you interesting versus being perceived as boring. How can you come across creative in your voicemail messages? Here are a few examples:
Contact prospects that you see pictured or quoted in a publication.
After reviewing your prospect’s website comment on a recent press release (i.e. “Congrats, I noticed that your company was nominated for ……”) or take a look at your prospect’s management profile (their biography) and see if you have something in common (i.e. You went to the same college or have a similar interest such as fishing).
Locate relevant industry statistics that you can intertwine into your voicemail message.
Try using creative opening lines such as, “This will be the most enthusiastic call that you return today.” Or, “This will be the most important call that you return today.” Then, proceed with the rest of your voicemail message and your prospect will be curious and to listen to the rest of your message.
Since everyone’s time is valuable let your prospect know how much you appreciate their time. For example, you could include this line in your voicemail, “(First name of prospect), I know how valuable your time is and I wanted to let you know how much I appreciate the time that you have taken to listen to this voicemail.”
4. MAKE SURE THAT YOUR PROSPECT KNOWS THAT THIS IS NOT A ONE TIME ONLY COLD CALL.
Many cold callers contact their prospect once or twice and then give! Since many prospects know this ratio they feel no need to call you back. However, if you make a comment in your voicemail indicating that you are planning on call them again then your prospect will take you more seriously. In addition, they will not only take you more seriously, but they will respect your persistence. Why is this true?
The prospects
Life in cyberspace is today a reality for millions. And to make this life a fulfilling one, it is important that you create your identity as you do in the real world. A track-record, a reputation, expertise in your chosen area of your activity - everything matters.Internet is a vast sea of people. No one is barred. But everybody is wary of 'whom to trust'. This is the most important element of your web presence. The wolves in the sheep's clothing perhaps have some success now and then but their online career is either very short lived or they become guests in the state prisons in the long run. We should be able to declare and define honestly who we are and what we intend to do here.There are many different ways to create and announce your arrival in the cyberspace. Your e-mail and instant messenger id, your own Web site or blog, or by participating in communities or forums kindli
1. MAKE SURE THAT YOU HAVE A POSITIVE ATTITUDE.
Your attitude has magnetizing affect. What do I mean here? This means that your attitude has the ability to move mountains. Ok, maybe not literally, but what I mean here is that your attitude has the power to alter your prospect’s state of mind. Your attitude has the power to reduce your prospect’s resistance and inspire their curiosity. Next time you leave a voicemail message put a smile on your face and be positive! The attitude and energy that you bring to the call will be one factor in whether or not your prospect will call you back!
2. MAKE SURE THAT YOU SOUND CONFIDENT IN WHAT AND HOW YOU SAY YOUR MESSAGE.
When I say that you need to sound confident in “what you say” in your message I’m referring to the contents of your message. In order to effectively communicate your message, you need to clearly understand the features of your product and/or service and their benefits. When I say that you need to sound confident in “how you say” your message I’m referring to your voice. It’s important that you sound or come across upbeat, positive, enthusiastic and project confidence in your voicemail message (i.e. how you say their name, your name, your company, the reason for your call and your phone number at the end of your message (remember to repeat your phone number twice). If you get excited and stay excited, your positive tone will convert to an immediate callback.
3. MAKE SURE THAT YOUR MESSAGE IS CREATIVE.
Creativity is yet another trait that you can use to inspire curiosity from your sales prospect. If you are creative it will set you apart from the mainstream or status quo. It will make you interesting versus being perceived as boring. How can you come across creative in your voicemail messages? Here are a few examples:
Contact prospects that you see pictured or quoted in a publication.
After reviewing your prospect’s website comment on a recent press release (i.e. “Congrats, I noticed that your company was nominated for ……”) or take a look at your prospect’s management profile (their biography) and see if you have something in common (i.e. You went to the same college or have a similar interest such as fishing).
Locate relevant industry statistics that you can intertwine into your voicemail message.
Try using creative opening lines such as, “This will be the most enthusiastic call that you return today.” Or, “This will be the most important call that you return today.” Then, proceed with the rest of your voicemail message and your prospect will be curious and to listen to the rest of your message.
Since everyone’s time is valuable let your prospect know how much you appreciate their time. For example, you could include this line in your voicemail, “(First name of prospect), I know how valuable your time is and I wanted to let you know how much I appreciate the time that you have taken to listen to this voicemail.”
4. MAKE SURE THAT YOUR PROSPECT KNOWS THAT THIS IS NOT A ONE TIME ONLY COLD CALL.
Many cold callers contact their prospect once or twice and then give! Since many prospects know this ratio they feel no need to call you back. However, if you make a comment in your voicemail indicating that you are planning on call them again then your prospect will take you more seriously. In addition, they will not only take you more seriously, but they will respect your persistence. Why is this true?
The prospects
One of the main problems people find with marketing, is the actual selling. How can you create ads which sell?Well there are tons of articles, and pay for e-books to help you create ad copy, but there is a free and easy way to create your own ads which sell, sell sell.Swipe themI don't mean word for word, not even close, but keep your eyes and ears open to ideas. We are all bombarded with adverts daily, and these are a goldmine to anyone trying to sell something.The hard work's already been done, ad men have been paid small fortunes to make an ad which will sell something, all you need to do is modify it to your own product.Don't feel guilty about it either, even those highly paid advertising companies do it, it's not unusual to see one company using anothers successful campaign to piggy back their own ads onto giving them an instant boost.<
3. MAKE SURE THAT YOUR MESSAGE IS CREATIVE.
Creativity is yet another trait that you can use to inspire curiosity from your sales prospect. If you are creative it will set you apart from the mainstream or status quo. It will make you interesting versus being perceived as boring. How can you come across creative in your voicemail messages? Here are a few examples:
Contact prospects that you see pictured or quoted in a publication.
After reviewing your prospect’s website comment on a recent press release (i.e. “Congrats, I noticed that your company was nominated for ……”) or take a look at your prospect’s management profile (their biography) and see if you have something in common (i.e. You went to the same college or have a similar interest such as fishing).
Locate relevant industry statistics that you can intertwine into your voicemail message.
Try using creative opening lines such as, “This will be the most enthusiastic call that you return today.” Or, “This will be the most important call that you return today.” Then, proceed with the rest of your voicemail message and your prospect will be curious and to listen to the rest of your message.
Since everyone’s time is valuable let your prospect know how much you appreciate their time. For example, you could include this line in your voicemail, “(First name of prospect), I know how valuable your time is and I wanted to let you know how much I appreciate the time that you have taken to listen to this voicemail.”
4. MAKE SURE THAT YOUR PROSPECT KNOWS THAT THIS IS NOT A ONE TIME ONLY COLD CALL.
Many cold callers contact their prospect once or twice and then give! Since many prospects know this ratio they feel no need to call you back. However, if you make a comment in your voicemail indicating that you are planning on call them again then your prospect will take you more seriously. In addition, they will not only take you more seriously, but they will respect your persistence. Why is this true?
The prospects
Start by listening to figure out the source of the disagreement. Is it an issue of fact (you wrote that the employee received a customer satisfaction score of 79 but the employee says that his score was actually 83), or is a matter of judgment (you wrote that the employee’s customer service skills were unsatisfactory; she feels that her skills are terrific)? If the disagreement involves an issue of fact, get the facts and make any corrections necessary. If it’s a matter of judgment, ask the employee for additional evidence. Then determine whether that evidence is weighty enough to cause you to change your mind, revise your judgment, and amend the rating that you assigned on the employee’s performance review.Most of the time, you have a reasonably good understanding of the areas where disagreements are likely to pop up in the course of the performance review discussion. Before beginning
Try using creative opening lines such as, “This will be the most enthusiastic call that you return today.” Or, “This will be the most important call that you return today.” Then, proceed with the rest of your voicemail message and your prospect will be curious and to listen to the rest of your message.
Since everyone’s time is valuable let your prospect know how much you appreciate their time. For example, you could include this line in your voicemail, “(First name of prospect), I know how valuable your time is and I wanted to let you know how much I appreciate the time that you have taken to listen to this voicemail.”
4. MAKE SURE THAT YOUR PROSPECT KNOWS THAT THIS IS NOT A ONE TIME ONLY COLD CALL.
Many cold callers contact their prospect once or twice and then give! Since many prospects know this ratio they feel no need to call you back. However, if you make a comment in your voicemail indicating that you are planning on call them again then your prospect will take you more seriously. In addition, they will not only take you more seriously, but they will respect your persistence. Why is this true?
The prospects that you are contacting should be successful--they are CEO’s, Business Owners, Directors, Managers and the list can go on and on. These individuals did not get to where they are by being reactive, but they got to where they are now because they have a strong work ethic. And because of this they will respect your persistence and call you back! What can you say on your voicemail to indicate that you are persistent (like them) as well?
Here are a few examples that you could incorporate into your message:
“I hope that you admire my persistence……” “I’m very determined in reaching you…. “I’m sure that you didn’t get to where you are now by being reactive, but rather you are where you are now because you are proactive and I’m hoping that will respect my timely follow-up!”
“I figured I’d try you one more time, I’m not one to give up so quickly (say that line with a smile)….”
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