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  • Answer Upon - Don't Let Your Salespeople Lose The Human Touch

    Nothing Happens Until Someone Sells Somthing
    You can always tell a good salesperson, they are always on the look-out for opportunities to do exactly that. Every chance they get they'll promote whatever it is they offer. They are driven through their need to either make money, they're passionate about the goods and services they offer or both.And for those of you who turn your nose up at people who 'sell' for a living, forget i
    ail you sent can be very frustrating, emotionally distracting and this could have a negative impact on your other sales activities or efforts and ultimately your success while you are waiting.

    6.I used to have a rule that I would be willing to leave a voice mail or send an email to a client, but never to a new prospect. That rule has just changed. If it is a critical issue it requires live personal contact even for clients.

    I suggest that you evaluate how you are using technology in your sales career and determine:

    -If you could be slowing down the sales cycle.<

    Tips on Book Keeping and Reporting on the Club Financial Affairs
    Annually a report must be presented to the members on the clubs money affairs and financial position. The form of the report presented will depend on the size of the club and the volume of its activities. In the case of a club with a few members, and of which all transactions are for cash, a statement of receipts and payments will be sufficient, but in the case of a big club an income and
    Technology is a wonderful thing as long as it is used as a sales tool and not a crutch. Let me give you a recent example where I didn’t practice what I preach and it came back to haunt me.

    A client e-mailed me and asked me about doing a program for their management team. I emailed her back and she emailed me back – yada yada yada. The final email (the fourth exchange) she decided that she didn’t have enough left in her training budget to hire me.

    My point. The email exchange took place over a period of five days and the outcome was not exactly what I would have liked. In hindsight I asked myself, “Why didn’t I just pick up the phone and call her and get it resolved one way or another in one ten minute conversation in one day? When I add up the time to create, write and send five emails and then read her five emails the time spent totaled a little over an hour. This was only one prospect. Multiply that times several prospects a day or week and I am sure you see my point – five to ten hours a week or more that could have been reduced to less than thirty minutes of your time. Now, if you have nothing else to do, there’s no problem?

    Why do salespeople rely so heavily on:

    Voice mail

    Email

    The internet

    And any other technology that’s out there that I am just not aware of yet.

    Let me give you a few things to consider when it comes to the use of technology.

    1.Don’t assume that your customer or prospect is as technologically inclined or literate as you are.

    2.When you communicate by email or voice mail messages you may be letting them off the psychological or emotional hook of giving you a no or sales resistance – live, which may be a bit more uncomfortable for them, but necessary to move the sales process forward.

    3.Compute the time required to: create, write, send and respond to a single email and wit for a response vs. picking up the phone and talking with them.

    4.Successful salespeople build strong, loyal, positive and creative relationships with their prospects and customers. This is unlikely to happen via the written word. How would you feel if your son or daughter never called you but sent you periodic emails? Technology can help relationships, but it can’t build or fix them.

    5.The uncertainty of waiting for a response to an email you sent can be very frustrating, emotionally distracting and this could have a negative impact on your other sales activities or efforts and ultimately your success while you are waiting.

    6.I used to have a rule that I would be willing to leave a voice mail or send an email to a client, but never to a new prospect. That rule has just changed. If it is a critical issue it requires live personal contact even for clients.

    I suggest that you evaluate how you are using technology in your sales career and determine:

    -If you could be slowing down the sales cycle. An Introduction To Group Health Insurance Leads
    Years ago, talking to prospects about group health insurance was a tough sell. Health insurance agents used to settle on cold calling in order to make a sale. This was time-consuming and often resulted in dead-end rejections, since many groups had some form of health insurance through their employment and were resistant to signing up for additional coverage. But nowadays, if you are an ins

    . In hindsight I asked myself, “Why didn’t I just pick up the phone and call her and get it resolved one way or another in one ten minute conversation in one day? When I add up the time to create, write and send five emails and then read her five emails the time spent totaled a little over an hour. This was only one prospect. Multiply that times several prospects a day or week and I am sure you see my point – five to ten hours a week or more that could have been reduced to less than thirty minutes of your time. Now, if you have nothing else to do, there’s no problem?

    Why do salespeople rely so heavily on:

    Voice mail

    Email

    The internet

    And any other technology that’s out there that I am just not aware of yet.

    Let me give you a few things to consider when it comes to the use of technology.

    1.Don’t assume that your customer or prospect is as technologically inclined or literate as you are.

    2.When you communicate by email or voice mail messages you may be letting them off the psychological or emotional hook of giving you a no or sales resistance – live, which may be a bit more uncomfortable for them, but necessary to move the sales process forward.

    3.Compute the time required to: create, write, send and respond to a single email and wit for a response vs. picking up the phone and talking with them.

    4.Successful salespeople build strong, loyal, positive and creative relationships with their prospects and customers. This is unlikely to happen via the written word. How would you feel if your son or daughter never called you but sent you periodic emails? Technology can help relationships, but it can’t build or fix them.

    5.The uncertainty of waiting for a response to an email you sent can be very frustrating, emotionally distracting and this could have a negative impact on your other sales activities or efforts and ultimately your success while you are waiting.

    6.I used to have a rule that I would be willing to leave a voice mail or send an email to a client, but never to a new prospect. That rule has just changed. If it is a critical issue it requires live personal contact even for clients.

    I suggest that you evaluate how you are using technology in your sales career and determine:

    -If you could be slowing down the sales cycle.<

    Target Marketing - Can You Spot An Ideal Client
    Tips on Target Marketing for Small BusinessImagine there are 100 potential prospects for your business in a room and you could select only 3 of them to become clients. Do you know the questions you would ask to identify the ideal 3?This question is posed as part of our quiz "Lead Generation & Conversion: Are You Winning?”. We often ask this question when helping business owne
    do salespeople rely so heavily on:

    Voice mail

    Email

    The internet

    And any other technology that’s out there that I am just not aware of yet.

    Let me give you a few things to consider when it comes to the use of technology.

    1.Don’t assume that your customer or prospect is as technologically inclined or literate as you are.

    2.When you communicate by email or voice mail messages you may be letting them off the psychological or emotional hook of giving you a no or sales resistance – live, which may be a bit more uncomfortable for them, but necessary to move the sales process forward.

    3.Compute the time required to: create, write, send and respond to a single email and wit for a response vs. picking up the phone and talking with them.

    4.Successful salespeople build strong, loyal, positive and creative relationships with their prospects and customers. This is unlikely to happen via the written word. How would you feel if your son or daughter never called you but sent you periodic emails? Technology can help relationships, but it can’t build or fix them.

    5.The uncertainty of waiting for a response to an email you sent can be very frustrating, emotionally distracting and this could have a negative impact on your other sales activities or efforts and ultimately your success while you are waiting.

    6.I used to have a rule that I would be willing to leave a voice mail or send an email to a client, but never to a new prospect. That rule has just changed. If it is a critical issue it requires live personal contact even for clients.

    I suggest that you evaluate how you are using technology in your sales career and determine:

    -If you could be slowing down the sales cycle.<

    Creating A Vision and Mission
    Business Essentials – Vision & MissionFor any business to succeed, it must know what it is about. It must be able to clearly describe why it is there, and what it is there to achieve. Developing a vision and mission statement is a way of articulating these ideas to yourself, your customers, your employees, and to the world at large.A Business Vision that In
    ary to move the sales process forward.

    3.Compute the time required to: create, write, send and respond to a single email and wit for a response vs. picking up the phone and talking with them.

    4.Successful salespeople build strong, loyal, positive and creative relationships with their prospects and customers. This is unlikely to happen via the written word. How would you feel if your son or daughter never called you but sent you periodic emails? Technology can help relationships, but it can’t build or fix them.

    5.The uncertainty of waiting for a response to an email you sent can be very frustrating, emotionally distracting and this could have a negative impact on your other sales activities or efforts and ultimately your success while you are waiting.

    6.I used to have a rule that I would be willing to leave a voice mail or send an email to a client, but never to a new prospect. That rule has just changed. If it is a critical issue it requires live personal contact even for clients.

    I suggest that you evaluate how you are using technology in your sales career and determine:

    -If you could be slowing down the sales cycle.<

    Test Campaign Result Accuracy – Test Group Sizing - Part I
    In a recent article [Testing – the most effective tool for database marketing], we have analysed the importance of testing in marketing campaign management. Testing is done by promoting an offer to a smaller group of customers in order to evaluate the effectiveness of the whole approach (value proposition, message used, timing, target group). This smaller group is a sample which is u
    ail you sent can be very frustrating, emotionally distracting and this could have a negative impact on your other sales activities or efforts and ultimately your success while you are waiting.

    6.I used to have a rule that I would be willing to leave a voice mail or send an email to a client, but never to a new prospect. That rule has just changed. If it is a critical issue it requires live personal contact even for clients.

    I suggest that you evaluate how you are using technology in your sales career and determine:

    -If you could be slowing down the sales cycle.

    -If you are avoiding personal contact for any reason.

    -If you are letting prospects and clients off the emotional hook.

    -If it is hurting your sales efforts or success in any way.

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