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Answer Upon - Power Inspires Your Audience
Recognizing the importance of genuine hospitality, Rafferty's Restaurant long ago established customer service standards that set them apart from other restaurants. The Bowling Green, Ky.-based chain, which has 25 units in eight states, has what it calls the teamwork system. Regardless of where the team members are in the restaurant, and no matter what their respective role is, they take care of guest needs. A bus boy may refill your drink, and a server from another section is likely to bring you extra napkins.This commitment to service has helped Rafferty's develop a loyal customer base. Yet, in a restaurant industry is growing even more competitive, the company has implemented measures designed to further enhance their devotion to “true hospitality.” A customized guest experience is the key to gaining repeat business and increasing the bottom line.In recent years, it seems that every restaurant company has implemented ‘steps of service' that provide guidance but don't offer personality. As a result, people feel like numbers and not guests. Guests at dining establishments need more than greet, eat and delete” service. Instead, they deserve
If you could cram all of your dirty laundry in the washer at once, wouldn't it make more sense than putting in the recommended load? After all, if it saves time and money, why not? It's simple: not only might you blow up the washer, but you become painfully aware that most of the "clean" laundry is still dirty. It sounds bizarre, but you can compare the amount of space in a washer to how much space you have on your business card or advertisement in the yellow pages. When you try to get too much in, you end up not getting the result you want. Just like the washing machine, your web site, business card, brochures, advertising, and other collateral materials need space. In graphic arts, this space is called negative or white space, which describes open space between design elements. Forcing too much text or too many graphics into a limited space won't blow up your brochure or web site, but chaotic design will turn off potential customers and compel them to seek out your competitors. It's difficult for me to convince clients that "less is more" when they are paying per inch or per page. But I remind
Power exists only because your audience allows it. They grant you the ability to persuade them based upon your real or perceived power. Your audience has the discretion to follow, remain indifferent, or rebel against your power. Even if your boss has made threats, or the thief has a gun, you have the choice of choosing your behavior in response to his power play.
You only have power over a person to the extent that you control something they want, need, or desire. This could be safety, information, rewards, freedom, or avoidance of punishment. Power does not have to be exerted to be effective. A bank robber holds power as he stands menacingly with a gun, yet he doesn’t have to actually shoot anyone to exert this power. A police office has power sitting in his car, even if he’s not following you with his siren and lights on. Knowing your boss can fire you, even if he hasn’t made any threats, still gives him/her a position of power over you.
There are five points of power that move an audience to respond. These are called the Five Power Structures. They are: Authority, Coercion, Legitimate, Reward, and Psychological. These structures will be discussed in detail later in the chapter. It is important to remember that the more sources of power you possess, the easier it will be to persuade and influence your audience.
Interestingly, it seems to be a natural human tendency to not only seek power, but also to seek out those who have it. Dr. Floyd Allport, a social psychologist, talks about this instinctive characteristic in his book Social Psychology. He believes that deep inside each person, there is a desire to produce reactions in others. He further asserts that as we age, these desires grow even more strongly into a yearning for control. Let’s face it – we hunger for power. When we have power, we feel more confident and in control. Why is power so seductive? When we possess power and control over our environment, we feel strong, invincible, and often exhilarated.
Indeed, the world runs on the concept of power. There would be no order without it. The legal system has the right and power to interpret laws. The military and police have the power to enforce laws. A manager has the power to fire a dishonest employee. Parents have the power to discipline children.
Authority Power is based on how other people perceive your authority. You have authority over others when they believe you have a greater title, authority, or strength over them. This allows those in power to intimidate or even force others to comply with them because of their status, position, background, or rank. Police officers are excellent examples of this type of power. Whether it is their uniform, title, badge, or car, you feel compelled to comply with cops based on their position and authority. We can’t be blamed for our natural urge to follow authority. We have been taught since childhood to believe and follow proper authority. It started when our parents taught us that disobedience to authority is wrong and has consequences. We are taught to listen to our teachers, our parents, political figures, etc. Authority Power, if used improperly, can make us feel controlled or manipulated. By wielding this type of power, you may get the immediate results you’re looking for, but they’re not going to last, and you’re not going to have people’s respect or friendship when all is said
Any idea can be a good idea, but not every idea is. Before you process that let's take the following questions into account. Why did Bavarian Motor Works (BMW) decide to produce cars? How did soft drinks become a billion dollar industry? Who would have thought you could make millions off of junk? When did the internet go from the information highway to the shopping highway? Where did Xerox go wrong with computers and what leads some to believe they should have been the personal computing tycoons of today?An idea can be a first step in a new direction, the dawn of a new era, or it can be the means to failure - or even worse disaster. In the business world, ideas are at a dime a dozen. So it doesn't mean much to have an idea unless you know how to turn that idea into realistic goals and are capable of designing a comprehensive plan to achieve those goals.By looking back on a few of the largest and most recognized businesses in the world, and maybe some that aren't so recognized, and analyzing the ideas that either boomed or bombed their businesses, we can get a clear perception of why an idea isn't necessarily enough to determine good busines
You only have power over a person to the extent that you control something they want, need, or desire. This could be safety, information, rewards, freedom, or avoidance of punishment. Power does not have to be exerted to be effective. A bank robber holds power as he stands menacingly with a gun, yet he doesn’t have to actually shoot anyone to exert this power. A police office has power sitting in his car, even if he’s not following you with his siren and lights on. Knowing your boss can fire you, even if he hasn’t made any threats, still gives him/her a position of power over you.
There are five points of power that move an audience to respond. These are called the Five Power Structures. They are: Authority, Coercion, Legitimate, Reward, and Psychological. These structures will be discussed in detail later in the chapter. It is important to remember that the more sources of power you possess, the easier it will be to persuade and influence your audience.
Interestingly, it seems to be a natural human tendency to not only seek power, but also to seek out those who have it. Dr. Floyd Allport, a social psychologist, talks about this instinctive characteristic in his book Social Psychology. He believes that deep inside each person, there is a desire to produce reactions in others. He further asserts that as we age, these desires grow even more strongly into a yearning for control. Let’s face it – we hunger for power. When we have power, we feel more confident and in control. Why is power so seductive? When we possess power and control over our environment, we feel strong, invincible, and often exhilarated.
Indeed, the world runs on the concept of power. There would be no order without it. The legal system has the right and power to interpret laws. The military and police have the power to enforce laws. A manager has the power to fire a dishonest employee. Parents have the power to discipline children.
Authority Power is based on how other people perceive your authority. You have authority over others when they believe you have a greater title, authority, or strength over them. This allows those in power to intimidate or even force others to comply with them because of their status, position, background, or rank. Police officers are excellent examples of this type of power. Whether it is their uniform, title, badge, or car, you feel compelled to comply with cops based on their position and authority. We can’t be blamed for our natural urge to follow authority. We have been taught since childhood to believe and follow proper authority. It started when our parents taught us that disobedience to authority is wrong and has consequences. We are taught to listen to our teachers, our parents, political figures, etc. Authority Power, if used improperly, can make us feel controlled or manipulated. By wielding this type of power, you may get the immediate results you’re looking for, but they’re not going to last, and you’re not going to have people’s respect or friendship when all is said
When I started in the search business in the early 1970's, it didn't take long for me to notice that there were very few people in their 40's who were working in technology (my focal point at the time). I remember asking myself, "What happens when people turn 40 in this business?"Today, this is no longer an issue as firms have discovered that in the age of labor shortages, older workers are essential to firms achieving success. But a new problem has been created that few firms are addressing.By aggressively doing things to hopld on to the baby boomer generation, Gen-X workers are roadblocked and becoming increasingly frustrated with their increasingly limited advancement options.And when companies hire people, companies often make the mistake of focusing on the boomer issue of needing to earn more when they could be adding the Gen-X issue--What's my advancement opportunities with your company. After all, one of the issues they have is being squeezed by the enormous generation of boomers who won't quit or retire yet and the up and coming explosion referred to as Gen-Y.What happens to this smart. self-reliant group of Gen-X adul
Interestingly, it seems to be a natural human tendency to not only seek power, but also to seek out those who have it. Dr. Floyd Allport, a social psychologist, talks about this instinctive characteristic in his book Social Psychology. He believes that deep inside each person, there is a desire to produce reactions in others. He further asserts that as we age, these desires grow even more strongly into a yearning for control. Let’s face it – we hunger for power. When we have power, we feel more confident and in control. Why is power so seductive? When we possess power and control over our environment, we feel strong, invincible, and often exhilarated.
Indeed, the world runs on the concept of power. There would be no order without it. The legal system has the right and power to interpret laws. The military and police have the power to enforce laws. A manager has the power to fire a dishonest employee. Parents have the power to discipline children.
Authority Power is based on how other people perceive your authority. You have authority over others when they believe you have a greater title, authority, or strength over them. This allows those in power to intimidate or even force others to comply with them because of their status, position, background, or rank. Police officers are excellent examples of this type of power. Whether it is their uniform, title, badge, or car, you feel compelled to comply with cops based on their position and authority. We can’t be blamed for our natural urge to follow authority. We have been taught since childhood to believe and follow proper authority. It started when our parents taught us that disobedience to authority is wrong and has consequences. We are taught to listen to our teachers, our parents, political figures, etc. Authority Power, if used improperly, can make us feel controlled or manipulated. By wielding this type of power, you may get the immediate results you’re looking for, but they’re not going to last, and you’re not going to have people’s respect or friendship when all is said
There are a number of things you can do today to create a successful business. The key to success is founded in adopting a positive attitude and investing your time and effort to take consistent daily actions. Here are some great ways to get started.1. Take action. Successful business owners are people in action. They don’t sit around waiting for things to happen. Instead, they make things happen. Adopting a mindset of taking action is key to maintaining and sustaining the momentum you need to be a business success. Sometimes we don’t feel like doing anything. But, an idle business can mean financial disaster. You should always keep a list of simple things you can do to either market your business, improve your skill set or to make your business operations run more smoothly. Taking any action, even one small step each day, will keep you moving forward towards accomplishing your business goals.2. Make sales calls. Closing sales is the lifeblood of your company. First you must create a process for generating prospects. Making direct sales calls, implementing direct mail or email marketing campaigns, offering teleclasses or giving
Indeed, the world runs on the concept of power. There would be no order without it. The legal system has the right and power to interpret laws. The military and police have the power to enforce laws. A manager has the power to fire a dishonest employee. Parents have the power to discipline children.
Authority Power is based on how other people perceive your authority. You have authority over others when they believe you have a greater title, authority, or strength over them. This allows those in power to intimidate or even force others to comply with them because of their status, position, background, or rank. Police officers are excellent examples of this type of power. Whether it is their uniform, title, badge, or car, you feel compelled to comply with cops based on their position and authority. We can’t be blamed for our natural urge to follow authority. We have been taught since childhood to believe and follow proper authority. It started when our parents taught us that disobedience to authority is wrong and has consequences. We are taught to listen to our teachers, our parents, political figures, etc. Authority Power, if used improperly, can make us feel controlled or manipulated. By wielding this type of power, you may get the immediate results you’re looking for, but they’re not going to last, and you’re not going to have people’s respect or friendship when all is said
In creating your own flyer, you can just use Photoshop and Word. If you however want to do it close to that of a professional, you can use Indesign or QuarkXPress. Just prepare your photos in Photoshop and then transfer them into Indesign or QuarkXPress. Word can be used to layout your design, but it will be very difficult to have it the way you want it to.You could even make the whole flyer in Photoshop because of its purpose to manipulate images but the program doesn't do so well with text. Illustrator can also be used if you plan to add any drawing or design because Photoshop can be very limited in that department.Designs can be done entirely by you. You have all the freedom that you want in regards to designing the flyer. You can put a picture, add in texts that are very eye-catching together with some clip arts, design would be a piece of cake.Decide what paper you would want to use as well. Are you going to use a matte or a glossy paper at that? Are you going to use a plain white paper for your advertisement? Or use colorful papers? These are also things to consider because they would be reflecting your businesses’ image.
Coercive Power is seductive and you usually get instant results by employing it. Coercive Power is based on bringing others down instead of lifting them up to a higher level of thinking. Instead of climbing the highest mountain, coercive power players will climb the smallest one and blow up all the others so they are the only one on top. Such power also requires the least amount of planning and time; there is no need to convince someone with words when you get immediate results with force or coercion. As the great mobster Al Capone said, “You can get more with a kind word and a gun than with a kind word alone!”
Legitimate Power, also know as earned or respect power, is a combination of respect, reputation, and your history. Reputation is the sum total of how you have conducted yourself in your professional and personal affairs. If you have shown respect, integrity, and character in all your dealings, people will know it. Legitimate Power is the type of power an individual has when they are placed in special regard because of their honorable character. As a result of being honorable, other people trust and respect these individuals, willingly following them. This type of power is earned through one’s track record, stability, and use of past power. It precedes a person and remains to influence others, even when their physical presence is gone. It exaggerates strengths and can create an aura that instills respect, even awe. . Respect Power is based on having unquestionable honor, integrity, and dependability. When someone possesses this power, their basic character is without deceit or fraud. Rather, their character is based on the truth. Such a personal commitment to integrity is felt by those around them and creates a long-term loyalty and respect. When individuals perceive that their leaders are legitimate, it gives them power. People instinctively trust them and are willing to be led and persuaded by them.
Reward Power refers to the ability to deliver rewards or benefits to influence others. These can be financial, material, or psychological rewards. Reward Power is the fastest way to persuade. This power is the opposite of Coercive Power. With Coercive Power you punish, and with Reward power you offer incentives. Reward Power is based on utility, which is an understanding that in every transaction there is a potential for exchange. Basically, utility power recognizes that there is always something I want and something you want. We can meet each other’s needs by swapping what we have for what the other wants. Prizes are a form of utility power. They are a way to reward people for doing what you want them to do. The reward becomes the incentive for compliant action. Examples of utilities include sales bonuses, paychecks, incentive clauses on contracts, bonus miles on airlines, and bonus points on credit cards.
Psychological Power is the ability people have to disguise what they really want from you when they are attempting to persuade or influence you. Psychological Power is based on the ability to alter an individual’s perception of reality. This power (like
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