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Answer Upon - 5 Small Steps To Ultimate Sales Success
Power Resumes - Writing Your Objectives ng things up, bodily awareness, writing, driving are all great examples but we also become unconsciously competent at responding to certain stimulus in certain ways. If I were to walk into your office and say, “Right! Time to make 100 cold-calls” you’d probably be unconsciously competent at producing a feeling and a response. Maybe not a very nice one! When a client snarls, “That’s too expensive, you must be having a laugh!” chances are that you will also be unconsciously competent at producing an emotional reaction.A powerful resume starts with a good statement of objective. This is the headline of your advertisement promoting yourself. The headline has to be simple yet state with clarity that you are the perfect choice for the specific job or position.Clarity of objective requires that you be clear about your own career direction. If you are not clear where you are headed with your career and the specific goals, you may not be the right fit for the position. There are bound to be certain uncertainities in your mind, there may be areas of concern on the path your career is moving. Yet it is better not to reflect those grey areas in your objective statement.There are several ways you can write your objectives.Decide on the specific job title you want to apply for. Then think about one or two qualification, abilities and skills that go with the position. Write it out in short and simple manner. The format could go something like this.Objective: Seeking a middle management position in an organization where Business Development and Franchise network management is high priority.If you are applying for several positions, you can prepare different objectives which will go well with the positions you are applying for. You may also prepare objective based on the positions’ job description and tailor your objectives for each position being applied for.Here are a few examples of targeted objectives:Vice President Marketing in an organization where strong track record of National Business Development in informational technology product is needed.Seeking an entry level position in the software marketing where a basic qualifications in IT would be needed.Senior Administrative position in an automobile components manufacturing company with a background of handling HR funtions.Practice writing objectives in line with your career goals and skills and very soon you will be So unconscious competence does have disadvantages too. We are unconscious or unaware of our responses or our behaviours therefore we may gradually change what we are doing and be unaware of it. We may find it very difficult to teach others our skills because we are not aware of how we put them together. Maybe we continue to do things in a way that used to be unconsciously competent but external changes now mean that what we are doing is now wrong. And here’s the challenge and the danger of unconscious competence. When does unconscious competence become unconscious inc Do They See What You See? “Selling worth doing is worth doing badly … at first!”
~ Gavin Ingham, 2002We are valued in this world at the rate we desire to be valued Jean De La BruyereQuite often our careers or lack of a career will be a reflection of what we see in the mirror. I’ve used the following exercise on many occasions with my workshop participants. It can be quite revealing for them. I break them up into pairs and give them these instructions:A) Tell your partner 2 physical attributes you like about yourself. (Note: physical means being able to touch or point to it.) B) Tell your partner 2 personality traits you like about yourself. C) Tell your partner 2 talents or skills that you like in yourself. D) Tell your partner 2 accomplishments you are proud of.Because we are all different, some of us will find one set of facts more difficult to discuss than the others. It is an effective tool for opening a discussion on self-esteem and it’s impact on your career or job search. If you found the physical attributes to be uncomfortable to discuss you might be suffering from low self-esteem. Psychologists estimate that probably 2 out of 3 people have low self-esteem so you’re not alone.Part of the reason you might be resistant to pointing out what you like about your body is many of us were told not to brag because people will think you’re conceited. You must be modest and humble. I’ll warn you right now that being modest will hamper your ability to get the good jobs. Remember you’re selling yourself as the best person for the position. This becomes increasingly difficult unless you believe in your worth and can convince the interviewer that you are the best choice.There is the saying, You had better learn to like yourself because you’ll probably be taking yourself with you wherever you go. I went to a self-esteem workshop at our local college ;/'........just to see what other facilitators were doing with the subject. One of the women attending was about 40 years old. I consi Have you ever wanted to learn something new but just found it too difficult? Or started something but gave up because you just couldn’t get the hang of it? Or maybe you just find the thought of ringing new clients far too scary? Perhaps you sometimes get great results but don’t know what you’re doing differently? Could you be stuck in your ways? If any of these could possibly be true then this article is for you. Everyone would agree that the ability to learn, understand and utilise new information, strategies and behaviours is important particularly with a topic such as sales where you may well have tried before with limited success. In order to help this process it is important to understand the learning process itself and the stages through which we develop new skills, behaviours or attitudes. Whenever we learn anything new we go through 5 steps. Sometimes we will do this so quickly that we may be unaware of the process whereas other times we may be made much more aware of the process by our emotions. Understanding this process, why we do it, the pitfalls and the strengths will allow you to maximise your learning capabilities. Step 1) Unconscious Incompetence. You are unaware of what you don’t know. You don’t know all that you don’t know! Step 2) Conscious Incompetence. You become aware of what you don’t know. You’re ignorant and you know you are! Step 3) Conscious Competence. You become aware of how to do things properly. You can do something but you have to be concentrating on it. Step 4) Unconscious Competence. You are unaware of how you do things you know. You do things without even thinking about it! I think one of the best ways to really understand this process is to consider a specific situation such as learning to drive. Do you remember learning to drive? I think that most of us do! It was for most of us a fairly sizeable landmark in our lives so it tends to stick in our memories! I certainly remember learning to drive! Like most teenage lads it meant a lot to me – freedom, adulthood and sex appeal! On my 17th birthday I dragged my mother out to the car and hopped in to have a go. I knew that I would be able to drive! I had been watching others for months in preparation – this was going to be easy! How unconsciously incompetent was I?! I was totally ignorant of how difficult this was actually going to be! Ah well, ignorance is bliss. Easing into the seat I grasped the wheel, started the engine, depressed the clutch, punched the accelerator and … stalled the car! Not deterred I had another go … same result. Another … another … another. Suddenly I was overtaken by the dawning recognition that this was going to be really difficult and challenging. Welcome to conscious incompetence! Gavin you’re useless and you know you are! But I was determined to learn to drive so I persevered and practised. After a lot of heartache and effort I eventually reached the point where, if I could maintain my concentration, I was actually quite a proficient driver. Now I don’t know if you remember your driving test? I do. There was so much to concentrate on wasn’t there! Keeping your hands at 10 to two, mirror, signal, manoeuvre, the examiner, the speed limit, the road signs and that’s without mentioning the other road users! Remember taking your test and that’s probably a fair gauge of conscious competence! “Now you really go out and learn to drive!” That’s what everybody said to me when I passed my test and they weren’t wrong. Your whole concept of driving changes. You don’t have to focus on every little detail all of the time infact you might not have to think about it all. Have you ever driven somewhere got out the car and thought … how did I get here? I don’t even remember driving here. Welcome to unconscious competence! Fabulous the way that the brain works isn’t it! Being able to operate at unconscious competence clearly has many advantages. We’re able to multitask, we generally operate fluidly and easily, it’s within our comfort zone, it’s stress free, it’s the way we do things and for most people we spend the vast amount of out lives here. Just think about it for a moment. How many things do you now do that you once had to think about consciously. Walking, talking, picking things up, bodily awareness, writing, driving are all great examples but we also become unconsciously competent at responding to certain stimulus in certain ways. If I were to walk into your office and say, “Right! Time to make 100 cold-calls” you’d probably be unconsciously competent at producing a feeling and a response. Maybe not a very nice one! When a client snarls, “That’s too expensive, you must be having a laugh!” chances are that you will also be unconsciously competent at producing an emotional reaction. So unconscious competence does have disadvantages too. We are unconscious or unaware of our responses or our behaviours therefore we may gradually change what we are doing and be unaware of it. We may find it very difficult to teach others our skills because we are not aware of how we put them together. Maybe we continue to do things in a way that used to be unconsciously competent but external changes now mean that what we are doing is now wrong. And here’s the challenge and the danger of unconscious competence. When does unconscious competence become unconscious inco Violation of Employee Privacy f the process by our emotions. Understanding this process, why we do it, the pitfalls and the strengths will allow you to maximise your learning capabilities.In spite of the fact that workers monitoring systems do not directly contravene the law, they add to creating a unreceptive work environment, that is offensive both from ethical and legal standpoints. There is Privacy Act that includes primary law related to members of staff privacy rights. This law forbids third parties to receive disclosing or accessing information personal exchange of ideas, to any outer parties without previous consent from the recipient or author. The two major exceptions to the law are that employer has the privilege to monitor workers’ conversation under the circumstances if they take place during the everyday business hours and adding the indirect permission on the side of employees. By themselves, issues do arise in situations when a worker has not been informed beforehand about possible footage.This law gives virtually unrestricted rights to employers; though, with the increasing number of legal events against employers’ disobedience of employee privacy rights, the necessity for a change has been approved. To be more exact, legislation proposes to limit employers in electronic monitoring staff and applies to analysis, reporting, storage and collection of information connected with employees either partially or as whole by wire, radio, photo-optical, photo-electronic, or electromagnetic system. Under this statement, employers have to use notification techniques to inform their employees about the forthcoming monitoring, detail which private data would be collected and in which way it will be used. Employer also don’t a right to monitor rest room, dressing room, and locker room facilities. Employers would be charged for each abuse for $10.000 as a minimum.Even though the Act about privacy has not been accepted yet, the requirement for legal adjustments that protect workers’ privacy privileges has been acknowledged. Going even further, the growing number of officially permitted actions initiated by st Step 1) Unconscious Incompetence. You are unaware of what you don’t know. You don’t know all that you don’t know! Step 2) Conscious Incompetence. You become aware of what you don’t know. You’re ignorant and you know you are! Step 3) Conscious Competence. You become aware of how to do things properly. You can do something but you have to be concentrating on it. Step 4) Unconscious Competence. You are unaware of how you do things you know. You do things without even thinking about it! I think one of the best ways to really understand this process is to consider a specific situation such as learning to drive. Do you remember learning to drive? I think that most of us do! It was for most of us a fairly sizeable landmark in our lives so it tends to stick in our memories! I certainly remember learning to drive! Like most teenage lads it meant a lot to me – freedom, adulthood and sex appeal! On my 17th birthday I dragged my mother out to the car and hopped in to have a go. I knew that I would be able to drive! I had been watching others for months in preparation – this was going to be easy! How unconsciously incompetent was I?! I was totally ignorant of how difficult this was actually going to be! Ah well, ignorance is bliss. Easing into the seat I grasped the wheel, started the engine, depressed the clutch, punched the accelerator and … stalled the car! Not deterred I had another go … same result. Another … another … another. Suddenly I was overtaken by the dawning recognition that this was going to be really difficult and challenging. Welcome to conscious incompetence! Gavin you’re useless and you know you are! But I was determined to learn to drive so I persevered and practised. After a lot of heartache and effort I eventually reached the point where, if I could maintain my concentration, I was actually quite a proficient driver. Now I don’t know if you remember your driving test? I do. There was so much to concentrate on wasn’t there! Keeping your hands at 10 to two, mirror, signal, manoeuvre, the examiner, the speed limit, the road signs and that’s without mentioning the other road users! Remember taking your test and that’s probably a fair gauge of conscious competence! “Now you really go out and learn to drive!” That’s what everybody said to me when I passed my test and they weren’t wrong. Your whole concept of driving changes. You don’t have to focus on every little detail all of the time infact you might not have to think about it all. Have you ever driven somewhere got out the car and thought … how did I get here? I don’t even remember driving here. Welcome to unconscious competence! Fabulous the way that the brain works isn’t it! Being able to operate at unconscious competence clearly has many advantages. We’re able to multitask, we generally operate fluidly and easily, it’s within our comfort zone, it’s stress free, it’s the way we do things and for most people we spend the vast amount of out lives here. Just think about it for a moment. How many things do you now do that you once had to think about consciously. Walking, talking, picking things up, bodily awareness, writing, driving are all great examples but we also become unconsciously competent at responding to certain stimulus in certain ways. If I were to walk into your office and say, “Right! Time to make 100 cold-calls” you’d probably be unconsciously competent at producing a feeling and a response. Maybe not a very nice one! When a client snarls, “That’s too expensive, you must be having a laugh!” chances are that you will also be unconsciously competent at producing an emotional reaction. So unconscious competence does have disadvantages too. We are unconscious or unaware of our responses or our behaviours therefore we may gradually change what we are doing and be unaware of it. We may find it very difficult to teach others our skills because we are not aware of how we put them together. Maybe we continue to do things in a way that used to be unconsciously competent but external changes now mean that what we are doing is now wrong. And here’s the challenge and the danger of unconscious competence. When does unconscious competence become unconscious inc Checklist and Tips for Selling a Business birthday I dragged my mother out to the car and hopped in to have a go. I knew that I would be able to drive! I had been watching others for months in preparation – this was going to be easy! How unconsciously incompetent was I?! I was totally ignorant of how difficult this was actually going to be! Ah well, ignorance is bliss. Easing into the seat I grasped the wheel, started the engine, depressed the clutch, punched the accelerator and … stalled the car! Not deterred I had another go … same result. Another … another … another.Question: How can I maximize the amount of cash I receive when I sell my business?Answer: Acquire every last after tax dollar and get paid in cash. Also, follow three critical steps before proceeding:1. Preplan the sale of your business. This should not be a spur of the moment decision. Rather, it should be well planned in advance. Though it is not possible to control the external environment, such as interest rates and strength of the economy, it is possible to plan for an orderly transition. Start thinking about some obvious sources for a potential buyer. For example, should an employee be groomed for possible succession? Might a good customer be interested in acquiring your business in the event of its sale?2. Recognize the importance of finding the right buyer. Most businesses don't have a value that is set in stone. Instead they have a range of value. This means that different buyers will have different perceptions of the same business's value. It becomes important to pre-plan your confidential marketing effort to gain exposure to multiple buyers, especially synergistic buyers. Synergistic buyers are those individuals who, because of their location, complimentary customer base, financial resources or market position, can profit more from owning your business and are therefore willing to pay more.3. Consider getting professional help. Unless you have a background in taxes, legal issues and merger and acquisition work, you will probably unknowingly make a multitude of costly mistakes by trying to sell your business yourself. Those mistakes may cost you substantially more than any fees paid for competent professional assistance. Do some homework on various alternatives. Become informed by attending seminars regarding tax issues, estate planning, and so on. Ask your CPA or lawyer to recommend “general knowledge” seminars that might assist your learning curvQuestion: How do I legitimately minimize my tax Suddenly I was overtaken by the dawning recognition that this was going to be really difficult and challenging. Welcome to conscious incompetence! Gavin you’re useless and you know you are! But I was determined to learn to drive so I persevered and practised. After a lot of heartache and effort I eventually reached the point where, if I could maintain my concentration, I was actually quite a proficient driver. Now I don’t know if you remember your driving test? I do. There was so much to concentrate on wasn’t there! Keeping your hands at 10 to two, mirror, signal, manoeuvre, the examiner, the speed limit, the road signs and that’s without mentioning the other road users! Remember taking your test and that’s probably a fair gauge of conscious competence! “Now you really go out and learn to drive!” That’s what everybody said to me when I passed my test and they weren’t wrong. Your whole concept of driving changes. You don’t have to focus on every little detail all of the time infact you might not have to think about it all. Have you ever driven somewhere got out the car and thought … how did I get here? I don’t even remember driving here. Welcome to unconscious competence! Fabulous the way that the brain works isn’t it! Being able to operate at unconscious competence clearly has many advantages. We’re able to multitask, we generally operate fluidly and easily, it’s within our comfort zone, it’s stress free, it’s the way we do things and for most people we spend the vast amount of out lives here. Just think about it for a moment. How many things do you now do that you once had to think about consciously. Walking, talking, picking things up, bodily awareness, writing, driving are all great examples but we also become unconsciously competent at responding to certain stimulus in certain ways. If I were to walk into your office and say, “Right! Time to make 100 cold-calls” you’d probably be unconsciously competent at producing a feeling and a response. Maybe not a very nice one! When a client snarls, “That’s too expensive, you must be having a laugh!” chances are that you will also be unconsciously competent at producing an emotional reaction. So unconscious competence does have disadvantages too. We are unconscious or unaware of our responses or our behaviours therefore we may gradually change what we are doing and be unaware of it. We may find it very difficult to teach others our skills because we are not aware of how we put them together. Maybe we continue to do things in a way that used to be unconsciously competent but external changes now mean that what we are doing is now wrong. And here’s the challenge and the danger of unconscious competence. When does unconscious competence become unconscious inc Instant Rapport: The Key to Sales Success , signal, manoeuvre, the examiner, the speed limit, the road signs and that’s without mentioning the other road users! Remember taking your test and that’s probably a fair gauge of conscious competence!Did you ever meet someone with whom you just clicked? Someone who was so much like you that you practically knew what he was thinking? How comfortable did you feel with that person? Did you trust him? Chances are that you have very high rapport with that person.Rapport means harmony between people. When people share rapport, they speak the same language. When people don’t have rapport, it is as if one person is speaking Greek and the other person is speaking Chinese. There is no common understanding.RAPPORT AND SELLINGSales research has shown that over 90% of the sales process is based on having a good rapport with the prospect. You may have the best coverage for your client and you may represent the most reputable firm(s), however, if you don’t have rapport, your prospect will find a reason to buy from another agent.We usually develop rapport easily with people who are like us. It is very difficult to understand or feel comfortable with people who are not like us. We perceive them as strange. We judge others based on how we see the world.Before we can try to talk about how we can satisfy our prospect’s needs, we have to get him prepared to listen to us. We do this by getting him to trust us -- by developing rapport.BUILDING RAPPORTHow do we develop rapport? Most independent insurance professionals realize that rapport is an important part of the sales process, so they try to develop rapport with their prospects before trying to “sell them.” They try to establish a common bond by engaging in small talk. Unfortunately, only 7% of the words we use to communicate get through to others. However, 38% of our tonality and 55% of our physiology or body language are communicated very effectively.One of the most powerful ways we can develop rapport is through physiology. There is a technique called mirroring which allows us to develop rapport very quickly. What you do is mirr “Now you really go out and learn to drive!” That’s what everybody said to me when I passed my test and they weren’t wrong. Your whole concept of driving changes. You don’t have to focus on every little detail all of the time infact you might not have to think about it all. Have you ever driven somewhere got out the car and thought … how did I get here? I don’t even remember driving here. Welcome to unconscious competence! Fabulous the way that the brain works isn’t it! Being able to operate at unconscious competence clearly has many advantages. We’re able to multitask, we generally operate fluidly and easily, it’s within our comfort zone, it’s stress free, it’s the way we do things and for most people we spend the vast amount of out lives here. Just think about it for a moment. How many things do you now do that you once had to think about consciously. Walking, talking, picking things up, bodily awareness, writing, driving are all great examples but we also become unconsciously competent at responding to certain stimulus in certain ways. If I were to walk into your office and say, “Right! Time to make 100 cold-calls” you’d probably be unconsciously competent at producing a feeling and a response. Maybe not a very nice one! When a client snarls, “That’s too expensive, you must be having a laugh!” chances are that you will also be unconsciously competent at producing an emotional reaction. So unconscious competence does have disadvantages too. We are unconscious or unaware of our responses or our behaviours therefore we may gradually change what we are doing and be unaware of it. We may find it very difficult to teach others our skills because we are not aware of how we put them together. Maybe we continue to do things in a way that used to be unconsciously competent but external changes now mean that what we are doing is now wrong. And here’s the challenge and the danger of unconscious competence. When does unconscious competence become unconscious inc Tastes Like Chicken, 4 Steps to Master the Rubber Chicken Circuit ng things up, bodily awareness, writing, driving are all great examples but we also become unconsciously competent at responding to certain stimulus in certain ways. If I were to walk into your office and say, “Right! Time to make 100 cold-calls” you’d probably be unconsciously competent at producing a feeling and a response. Maybe not a very nice one! When a client snarls, “That’s too expensive, you must be having a laugh!” chances are that you will also be unconsciously competent at producing an emotional reaction.You've sent in your RSVP, forked out your $35 to $60, put on your favorite suit, grabbed a stack of business cards, and practiced your 30 second commercial in the mirror. You are all set to head out to meet your dream client over a plate full of chicken with brown sauce with mushrooms.Then you are there, eating your chicken and wouldn't you know, your dream client IS sitting next to you. The next thing you know, you're making the rounds and you've got a pile of cards. You are excited as you mentally count all the dollars you just know will be filling up your bank account. Unfortunately, the reality is most people will never do anything with those numbers. The stack of cards ends up living in your purse, in your car or just sits in a pile on the desk. Can you see the dollars disappearing from your bank account? Don't leave your money on the table, or desk.#1 So you've got a stack of cards in your hand, now what? We all know that when we meet someone, we're supposed to smile, listen to what they say and then note on the card the date, where we met them and maybe an extra tid bit or two. But I don't want to talk about what to put on the card. I want to talk about where you PUT that card.Ladies, pick a special spot in your purse to keep cards. Maybe that little zipper compartment that no one knows what to do with. Or pick up a little change purse. Just pick some place specific. Men, create a special spot in your wallet or pick a pocket. Every time you get a card or phone number, whether you are in the grocery store or out networking, it goes in the "card spot". This starts the process and eliminates, "Now where did I put that card?" syndrome.#2 From one place to another Now I don't know about you, but when I come home from a dinner meeting at 11pm I don't feel like entering contacts into a database. But you don't want to forget about the cards hanging out in your "card spot". You also don't want to crea So unconscious competence does have disadvantages too. We are unconscious or unaware of our responses or our behaviours therefore we may gradually change what we are doing and be unaware of it. We may find it very difficult to teach others our skills because we are not aware of how we put them together. Maybe we continue to do things in a way that used to be unconsciously competent but external changes now mean that what we are doing is now wrong. And here’s the challenge and the danger of unconscious competence. When does unconscious competence become unconscious incompetence? It’s very difficult to say for sure because the one commonality between the two is that we are unconscious! Reacting in a certain way to a certain stimulus may be right for one situation but it may be wrong for another. Take the example above of the snarling client. Many salespeople would feel frustrated and angry without having to think about it. When we unconsciously learned this response there may well have been good reasons for it however I’d suggest that if you want to be a sales superstar then this kind of reaction is unconscious incompetence. One of my first clients used to frequently tell his salespeople that they should sell products that were a 50% match and that if they couldn’t they were bad salespeople. Maybe in his day the clients were happy with this kind of product but in today’s competitive markets they certainly would not be! Maybe this boss was once unconsciously competent but changing market conditions, changing client attitudes and his lack of flexibility had left him unconsciously incompetent. Most dangerous of all was the fact that everyone in the business knew it but him! So it’s clear that if we are doing things unconsciously we need to periodically step back and have a look around to see if what we are doing makes sense and is getting us the results that we want. If it is great, if it’s not – change it for something that does work. But if unconscious is where most of us are most of the time conscious incompetence is what most of us try to avoid at all costs. When you are learning a new skill or behaviour and you reach conscious competence how does it feel? Take a bit of time to think about it. Typical associations with unconscious competence are feelings of stress, frustration, challenge, obstacles, pain, outside your comfort zone, lack of control, uncomfortable, fear and uncertainty. When we think about ringing new clients on the phone this will often occur the moment that you step outside of your comfort zone and have a go. Indeed this barrier is so great for many people that they would rather give up than actually break through. But the human mind is a clever animal and it won’t punish you for this – nope! It will give you reasons, other things to do. It will rationalise, explain and help you to feel OK. As you slip back to unconscious incompetence you will feel perfectly great because ignorance is bliss! To achieve anything worthwhile you must break through this barrier. And you can! As children we achieved some absolutely amazing feats. One of the most impressive was learning to walk. How many times do toddlers fall over? Thousands and thousands but the one thing that you can count on is that they always get back up again. Crawling for the rest of their lives is never an option – they are going to walk just like the rest of us. It’s a certainty. Yet as adults we’re not so resilient. We don’t tend to push, push, push our limitations. Infact there are many people who, even with the weight of the medical establishment behind them, fail to teach themselves to walk again properly after an accident even though physically they could. Somehow life and growing up seems to programme us to not try as hard. There might be many reasons for this however I think that one of them is the perpetuation of the win / lose culture in our society. There can only be one winner and for every winner there must be a whole group of losers. You often cannot win unless you’ve beaten someone else. Now don’t get me wrong I do not subscribe to the no competition brigade – that’s just sop – what I do believe however is that we should create ways for us to win by being the best that we can be. In cold calling many salespeople set unrealistic targets that they are never going to hit because they have benchmarked someone else. Had they benchmarked themselves they would have found that they were winning all along. On the other side of the coin we need to realise that everything in life is a learning experience. Eddison’s much hyped quote as he failed to invent the light bulb for the umpteenth time was that he had eliminated another way to not make a light-bulb! In sales we have to accept that we will continue to be put through the learning experience for the whole of our career. As a director, author, business owner and sometime sales guru (!) I believe my sales ability to be a real asset to
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