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Answer Upon - Getting People to Buy Without Selling
Building A Better Brand in the New Year
The new year is well underway and many of us have been using the start of the new year to review, refine and/or restart various things in our businesses. For this article I want to concentrate on writing to encourage you to seize the opportunity to look at your branding for this year.First, let’s define branding. Branding is the process of building a favorable image for a product or company that differentiates it, in the minds of prospects and end users, from other competitors. Secondly, I hope you will agree that branding is strategically important to you and your business. And thirdly, if you have not thought about branding, I hope this article will cause you to start thinking about it for you and your business.I suggest we employ some strategic thinking here. I want
r to door. IThe new year is well underway and many of us have been using the start of the new year to review, refine and/or restart various things in our businesses. For this article I want to concentrate on writing to encourage you to seize the opportunity to look at your branding for this year.First, let’s define branding. Branding is the process of building a favorable image for a product or company that differentiates it, in the minds of prospects and end users, from other competitors. Secondly, I hope you will agree that branding is strategically important to you and your business. And thirdly, if you have not thought about branding, I hope this article will cause you to start thinking about it for you and your business.I suggest we employ some strategic thinking here. I want
Higher Prices Lead To Higher Profits - Part 2
In the first part of this series we looked at the effect prices have on profits. A change to the upside can have a wonderful effect on profits while reckless discounting and careless price reductions will surely have a disastrous one. If you don't fully understand the implications, or haven't read Part 1, go back and do so now.(http://www.paullemberg.com/higher-part1.html)By now you may be asking yourself, "What should my prices be?"Before you go start changing prices, you need to clarify a core part of your overall positioning. You need a pricing perspective.Do you want to be a low priced provider, or would you rather sell the premium product? There are good reasons for being a low priced seller. Just as Michael Dell - that's where he started, althoug
In my youth I landed a job selling encyclopedias door to door. I In the first part of this series we looked at the effect prices have on profits. A change to the upside can have a wonderful effect on profits while reckless discounting and careless price reductions will surely have a disastrous one. If you don't fully understand the implications, or haven't read Part 1, go back and do so now.(http://www.paullemberg.com/higher-part1.html)By now you may be asking yourself, "What should my prices be?"Before you go start changing prices, you need to clarify a core part of your overall positioning. You need a pricing perspective.Do you want to be a low priced provider, or would you rather sell the premium product? There are good reasons for being a low priced seller. Just as Michael Dell - that's where he started, althoug
Great Waiters are Not Born - They're Made Part 2
Job openings are usually abundant for food service workers. Population growth, the increase of many different styles of food, and the upsurge in restaurants have created many new positions. The majority of openings will arise from high turnover, since food service work is often a short-term source of income for students, those between jobs, and trainees who want work experience to enhance their entrance into other hospitality, more lucrative fields.Keen competition is usual for upmarket positions in popular restaurants, International hotels and fine dining establishments, where likely earnings from tips are greatest.Food and beverage servers are the frontline of customer service. Waiters whether male or female, are the largest group of these workers. Waiters serve food
landed a job selling encyclopedias door to door. IJob openings are usually abundant for food service workers. Population growth, the increase of many different styles of food, and the upsurge in restaurants have created many new positions. The majority of openings will arise from high turnover, since food service work is often a short-term source of income for students, those between jobs, and trainees who want work experience to enhance their entrance into other hospitality, more lucrative fields.Keen competition is usual for upmarket positions in popular restaurants, International hotels and fine dining establishments, where likely earnings from tips are greatest.Food and beverage servers are the frontline of customer service. Waiters whether male or female, are the largest group of these workers. Waiters serve food
How to Give Your Staff PERMISSION to Talk to You
As an author and professional speaker, I often meet audience members or readers who point out something so insanely obvious; I wonder how in the heck I missed it.Ah, the wisdom of curbside observers.Switzerland. Summer of ’05. I was hosting a workshop at a youth leadership conference. We’d just started our program, so I was only beginning to tell the teenagers about the various reactions I observed in the first few years of wearing my nametag 24-7.Suddenly, the hand of an enthusiastic staff member shot up.“Yes sir,” I said.“Well, it’s not really a question, but more of a comment,” the man explained.Forty highschoolers turned their heads towards the back of the room as he said, “You know why I like this whole nametag idea? Because it’s li
selling encyclopedias door to door. IAs an author and professional speaker, I often meet audience members or readers who point out something so insanely obvious; I wonder how in the heck I missed it.Ah, the wisdom of curbside observers.Switzerland. Summer of ’05. I was hosting a workshop at a youth leadership conference. We’d just started our program, so I was only beginning to tell the teenagers about the various reactions I observed in the first few years of wearing my nametag 24-7.Suddenly, the hand of an enthusiastic staff member shot up.“Yes sir,” I said.“Well, it’s not really a question, but more of a comment,” the man explained.Forty highschoolers turned their heads towards the back of the room as he said, “You know why I like this whole nametag idea? Because it’s li
7 Power Steps to Your Dream Career
1. Build on your strengths and polish them to sheer perfection. For instance if you are a good writer and enjoy writing… well polish this skill… write even better. Get the best writing courses out there…. Become the best that you can be... invest in your education. Invest in your personal development. This is the best and most profitable investment you will ever make.2. You are in business for yourself. If it is a job, you are selling your services to your employer, and you have only one client; While in a business you may have several clients. So whether you are doing a job search, or searching for your first client, the concept is the same: You are proactively selling yourself. Learn some marketing and persuasive communication skills.3. Find out what and how other s
clopedias door to door. I1. Build on your strengths and polish them to sheer perfection. For instance if you are a good writer and enjoy writing… well polish this skill… write even better. Get the best writing courses out there…. Become the best that you can be... invest in your education. Invest in your personal development. This is the best and most profitable investment you will ever make.2. You are in business for yourself. If it is a job, you are selling your services to your employer, and you have only one client; While in a business you may have several clients. So whether you are doing a job search, or searching for your first client, the concept is the same: You are proactively selling yourself. Learn some marketing and persuasive communication skills.3. Find out what and how other s
To Sell More, Define Your Niche
You may think marketing your business to the widest possible pool – trying to be all things to all people – is your best chance to succeed. Unfortunately, this approach is limiting your ability to make money and attract customers.Positioning yourself in a niche is a powerful approach to marketing. It is a strategic process to match your expertise and passions – and it sets you apart. It helps distinguish your company in the minds of your target audience.Remember, you are competing with a lot of noise in the market to get your potential customers’ attention – and their business. If you can stand out with a unique benefit (such as your niche specialization), you are a lot more likely to get noticed because you are distinct from your competition.By choosing a preci
r to door. I worked for commissions. If I didn’t sell anything, I
You may think marketing your business to the widest possible pool – trying to be all things to all people – is your best chance to succeed. Unfortunately, this approach is limiting your ability to make money and attract customers.Positioning yourself in a niche is a powerful approach to marketing. It is a strategic process to match your expertise and passions – and it sets you apart. It helps distinguish your company in the minds of your target audience.Remember, you are competing with a lot of noise in the market to get your potential customers’ attention – and their business. If you can stand out with a unique benefit (such as your niche specialization), you are a lot more likely to get noticed because you are distinct from your competition.By choosing a preci
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