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    What do we mean by a consultative approach?

    When you hear the word “salesman”, it usually brings to mind someone that is pushy and will not take no for an answer. If you stated you were in sales with a prospective client, it would likely turn him off. Yet, all businesses rely on their sales force to bring dollars into the firm. It is the sales force that makes the company run as there would be no inflow of cash without them. So how do you attack such an image problem? Actually the answer lies in the ap

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    to mind someone that is pushy and will not take no for an answer. If you stated you were in sales with a prospective client, it would likely turn him off. Yet, all businesses rely on their sales force to bring dollars into the firm. It is the sales force that makes the company run as there would be no inflow of cash without them. So how do you attack such an image problem? Actually the answer lies in the a
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    a prospective client, it would likely turn him off. Yet, all businesses rely on their sales force to bring dollars into the firm. It is the sales force that makes the company run as there would be no inflow of cash without them. So how do you attack such an image problem? Actually the answer lies in the a
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    ow of cash without them. So how do you attack such an image problem? Actually the answer lies in the approach that you take when networking. Your job, even though it may be sales, is to act as a consultant and try to find the perfect fit for the client. This approach is called consultative selling and it works very well for anyone that tries it.

    I worked with a company that relied exclusively on the consultative approach; they had actually made the switch in order to fill seats in their very large trai

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