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    Mortgage Broker Marketing: What's Wrong with Your Marketing Materials
    Many times mortgage broker marketing materials fail because of some simple mistakes. The most common errors found in materials include:Feature-Focused – The content of the message is focused on you, not the prospect. For example, companies often promot
    two entities could achieve separately. For this reason, strategic buyers are most likely to pay a premium over what you may think your company is worth. As we noted in the above paragraph, PEGs – traditionally Financial buyers – are acting more like strategic buyers in regards to how they evaluate companies.

    Finally, i

    Getting People to Buy Without Selling
    In my youth I landed a job selling encyclopedias door to door. I worked for commissions. If I didn’t sell anything, I didn’t get paid. Trying to sell a high ticket item such as encyclopedias door to door was no small task as you might imagine.I was desperate to mak
    Financial and Strategic buyers are generally more sophisticated buyers who are looking for an ROI in excess of 25-35% per annum. Financial buyers include Private Equity Groups (PEGs), large pools of capital collected in a Fund and used to invest in Private companies. While the Wall Street Journal is peppered with stories of super-PEGs paying billions of dollars to take iconic public companies private, we are concerned with the many PEGs that invest in smaller, middle-market companies. PEGs will often purchase a business in a given industry to be used as a platform company, then look to acquire add-on companies that are synergistic with the platform. These add-ons can sometimes be as small as $2 million in revenue. PEGs need not be local to acquire a local company. While there are several Boston and Providence based PEGs interested in Massachusetts companies, there are many more PEGs as far away as Chicago or San Francisco looking to buy companies here as well – as long as the target company matches their investment criteria.

    Strategic buyers are usually companies operating in the same industry: competitors, suppliers, or even customers. These buyers are looking for cost or revenue synergies – areas in which the combined entity can increase its cash flows to a greater level than the two entities could achieve separately. For this reason, strategic buyers are most likely to pay a premium over what you may think your company is worth. As we noted in the above paragraph, PEGs – traditionally Financial buyers – are acting more like strategic buyers in regards to how they evaluate companies.

    Finally, it

    Why Changing Course is a Matter of Knowing Where We are Going in Sales
    I rarely sit in a window seat of an airline. My preference is the aisle seat. However, I caught a standby seat that would get me home earlier. I was issued a window seat. It was interesting watching the earth pass under me as we crossed the country. As we approached my des
    uper-PEGs paying billions of dollars to take iconic public companies private, we are concerned with the many PEGs that invest in smaller, middle-market companies. PEGs will often purchase a business in a given industry to be used as a platform company, then look to acquire add-on companies that are synergistic with the platform. These add-ons can sometimes be as small as $2 million in revenue. PEGs need not be local to acquire a local company. While there are several Boston and Providence based PEGs interested in Massachusetts companies, there are many more PEGs as far away as Chicago or San Francisco looking to buy companies here as well – as long as the target company matches their investment criteria.

    Strategic buyers are usually companies operating in the same industry: competitors, suppliers, or even customers. These buyers are looking for cost or revenue synergies – areas in which the combined entity can increase its cash flows to a greater level than the two entities could achieve separately. For this reason, strategic buyers are most likely to pay a premium over what you may think your company is worth. As we noted in the above paragraph, PEGs – traditionally Financial buyers – are acting more like strategic buyers in regards to how they evaluate companies.

    Finally, i

    People Management versus Business Management
    How much help do we get to ensure that we have the right people doing the right job? Most of us get plenty of guidance and systems to run the business but what can we do to ensure that we can get the best out of our team?In fact, are our people management tools as
    rm. These add-ons can sometimes be as small as $2 million in revenue. PEGs need not be local to acquire a local company. While there are several Boston and Providence based PEGs interested in Massachusetts companies, there are many more PEGs as far away as Chicago or San Francisco looking to buy companies here as well – as long as the target company matches their investment criteria.

    Strategic buyers are usually companies operating in the same industry: competitors, suppliers, or even customers. These buyers are looking for cost or revenue synergies – areas in which the combined entity can increase its cash flows to a greater level than the two entities could achieve separately. For this reason, strategic buyers are most likely to pay a premium over what you may think your company is worth. As we noted in the above paragraph, PEGs – traditionally Financial buyers – are acting more like strategic buyers in regards to how they evaluate companies.

    Finally, i

    Your Business Title is an Important Marketing Tool
    Everyone wants to have a business card and everyone wants to have a title. I know when I take someone's card, I look for the title. I look at the title because I want to deal with the person that makes the decisions or the person that can get me to the decision maker. If I
    ng as the target company matches their investment criteria.

    Strategic buyers are usually companies operating in the same industry: competitors, suppliers, or even customers. These buyers are looking for cost or revenue synergies – areas in which the combined entity can increase its cash flows to a greater level than the two entities could achieve separately. For this reason, strategic buyers are most likely to pay a premium over what you may think your company is worth. As we noted in the above paragraph, PEGs – traditionally Financial buyers – are acting more like strategic buyers in regards to how they evaluate companies.

    Finally, i

    How the Use of Steel Containers is Impacting on the Freight Shipping Industry
    The use of steel containers by the freight shipping industry is having a significant affect on transportation costs and practices.Steel containers are fast becoming the preferred option for shipments of cargo around the world. As they can be stacked easily they have
    two entities could achieve separately. For this reason, strategic buyers are most likely to pay a premium over what you may think your company is worth. As we noted in the above paragraph, PEGs – traditionally Financial buyers – are acting more like strategic buyers in regards to how they evaluate companies.

    Finally, it is worth noting that PEGs (and sometimes Strategic buyers) love to partner with experienced owner-managers and purchase a piece of the company. Usually this is a majority purchase allowing you to keep 20-40% of the company. This is a great option if you want to take some of your cash off the table but you aren’t ready to leave the business yet. PEGs will want to grow the company with you, and then in 5-7 years sell it (or IPO). In many cases the business owner makes more when they sell their minority stake than they did the first time around.

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