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    Is Your Yellow Page Ad a Success?
    Every month you write that check to the directory publisher for your ad or program. Do you ever stop to wonder if it’s worth it? Have you had the same one for years? Is it bringing in the type of customer you prefer? Where do you go for these answers?The obvious choi
    nto more store inventory, advertising, or just into
    Leverage Avoidance Values for Irresistible Selling
    What are values? Values are filters that everyone uses to help make sense of all the information we must process before we make a decision. When you appeal to a person's values you speak directly to their decision-making criteria.Values:In simple terms, val
    Once the decision about opening a dollar store has been made time becomes money. The longer it takes to learn, plan, prepare and actually open the store, the greater the cost. That is money that could be going into more store inventory, advertising, or just into t
    Marketing: 5 Ways To Boost The Perceived Value Of Your Offer
    It's a common myth that the lowest price always wins. But in reality, people don't want the lowest price: they want the highest value. If you're stuck in the rut of competing solely on price, here are 5 ways to get out of that trap by increasing the perceived value of your
    een made time becomes money. The longer it takes to learn, plan, prepare and actually open the store, the greater the cost. That is money that could be going into more store inventory, advertising, or just into
    Do You Have a Business Opportunity Intake Process?
    A business opportunity intake process is a must have for ALL but especially for solo-professionals, service professionals and entrepreneurs who are constantly looking for and attracting new and exciting opportunities.What’s a “business opportunity intake process”?earn, plan, prepare and actually open the store, the greater the cost. That is money that could be going into more store inventory, advertising, or just into
    Non-Profit Fundraising Ideas
    Fundraising activities are gaining a lot of importance, as they aid support groups carry out their welfare and development programs. There are day care centers and old age homes that need funds to meet various requirements and hospitals need funds for new and advanced equip
    greater the cost. That is money that could be going into more store inventory, advertising, or just into
    Branding Basics: Three Important Branding Concepts
    A great deal of information (and misinformation) exists around the notion of brands and branding, but I have found that the essence of a brand can be distilled down to three simple concepts. Understand these concepts and you’ll become a branding expert. Consistently reinfor
    nto more store inventory, advertising, or just into the back into the bank for a rainy day.

    Fortunately there is something that every person considering opening a dollar store can do to help reduce the start-up time. It is to use the knowledge and learning o

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