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Answer Upon - What's Eating Your Business?
Working in a market such as Dayton, OH requires business savvy and complete understanding of demographics. For instants the difference between Ohio on the whole and the Greater Dayton Area MSA, which includes such county areas as: Butler, Clark, Darke, Greene, Miami, Montgomery, Preble and Warren. The demographics of Montgomery and Miami are excellent for an expanding company to put in a service type
Those days are over, my friends. There are mo
When I was a kid, I knew by heart most of the batting averages and other vital statistics of the Chicago White Sox, my hometown team. Like most people my age, I relished predicting who would do what, when his time at the plate was coming up.Statistics make sports more fun to watch and even to play. But they can be misused, especially in the arena of selling.For instance, who is the bett
Those days are over, my friends. There are mor
In my sort of business testimonials and referrals are the oxygen that powers the business growth. I try never to miss an opportunity to ask a Client, or a delegate, for a testimonial and similarly I always try to obtain three referrals from every Client I have.But why should that apply only to my sort of business? I'm sure we've all been in shoe shops where the assistant says:"a good
Those days are over, my friends. There are mo
When communication breaks down in your office or factory and workers lack motivation, what are the roots of the problem? On a study tour of a Fortune 500 food company, Peter Grazier, an international consultant specialializing in employee involvement, stopped to chat with an elderly machine operator. Within minutes, the operator began discussing a solution for quickly clearing bu
Those days are over, my friends. There are mo
The following tips have come from a wide variety of sources; some from other successful businesses we know, some from our Home-Based and Small Business Support Group meetings and some we've developed by trial and error. Some of the ways to get clients are: contact previous employers; mailing lists; cold call your target market; attend group meetings and seminars for your target market (conven
Those days are over, my friends. There are mo
Yesterday I saw this ad in a magazineLadies these shoes would make you a football star. Check out latest foot ware at our store. 20% discount for first 30 customers.What a nonsense? How many women are actually interested in football? Few! No. The answer is very few. Would any woman buy shoes just because it will make her football star? I don’t think so. The above ad is a perfect
Those days are over, my friends. There are more and more people in your field; your target customers and clients are more and more inundated with marketing messages. They have heard it from seven other people before you, and they just do not have the bandwidth to listen anymore. The bar has just been raised for my self-employed clients; and for you.
In 2007, a new kind of pow
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