verall impression given from combining all of these elements. Therefore, one of the requirements of the code is that all Pharmaceutical companies have a specific policy dealing with meetings and hospitality. This must be adhered to otherwise companies can find themselves in breach of the code which can ultimaMeetings held and organised by Pharmaceutical companies are an essential way of communicating and evolving scientific research, clinical development and medical education. However, there is always the danger that they can be seen as a blatant attempt to railroad Health Care Professionals into prescribing products by using lavish surroundings and hospitality to influence them.

This is where the ABPI 2006 code of practice comes into its own, specifically clause 19 which deals with the arrangement and holding of HCP meetings within the Pharmaceutical industry. The key requirement being that the main purpose of the meeting should be its content and any hospitality offered during these meetings should not only be secondary but in fact no more than basic subsistence.

How can we work out what would and would not be acceptable? In answering this question, you would need to consider all aspects of the meeting from the venue, timings, hospitality, content (including speakers) and all associated materials ie handouts, stand material and invitations and equally as important, the costs. All of these elements factor in how the end product, the meeting, will be perceived. This is how it would be deemed acceptable or not, the overall impression given from combining all of these elements. Therefore, one of the requirements of the code is that all Pharmaceutical companies have a specific policy dealing with meetings and hospitality. This must be adhered to otherwise companies can find themselves in breach of the code which can ultimat

ucts by using lavish surroundings and hospitality to influence them.

This is where the ABPI 2006 code of practice comes into its own, specifically clause 19 which deals with the arrangement and holding of HCP meetings within the Pharmaceutical industry. The key requirement being that the main purpose of the meeting should be its content and any hospitality offered during these meetings should not only be secondary but in fact no more than basic subsistence.

How can we work out what would and would not be acceptable? In answering this question, you would need to consider all aspects of the meeting from the venue, timings, hospitality, content (including speakers) and all associated materials ie handouts, stand material and invitations and equally as important, the costs. All of these elements factor in how the end product, the meeting, will be perceived. This is how it would be deemed acceptable or not, the overall impression given from combining all of these elements. Therefore, one of the requirements of the code is that all Pharmaceutical companies have a specific policy dealing with meetings and hospitality. This must be adhered to otherwise companies can find themselves in breach of the code which can ultima

the meeting should be its content and any hospitality offered during these meetings should not only be secondary but in fact no more than basic subsistence.

How can we work out what would and would not be acceptable? In answering this question, you would need to consider all aspects of the meeting from the venue, timings, hospitality, content (including speakers) and all associated materials ie handouts, stand material and invitations and equally as important, the costs. All of these elements factor in how the end product, the meeting, will be perceived. This is how it would be deemed acceptable or not, the overall impression given from combining all of these elements. Therefore, one of the requirements of the code is that all Pharmaceutical companies have a specific policy dealing with meetings and hospitality. This must be adhered to otherwise companies can find themselves in breach of the code which can ultima

he venue, timings, hospitality, content (including speakers) and all associated materials ie handouts, stand material and invitations and equally as important, the costs. All of these elements factor in how the end product, the meeting, will be perceived. This is how it would be deemed acceptable or not, the overall impression given from combining all of these elements. Therefore, one of the requirements of the code is that all Pharmaceutical companies have a specific policy dealing with meetings and hospitality. This must be adhered to otherwise companies can find themselves in breach of the code which can ultimaverall impression given from combining all of these elements. Therefore, one of the requirements of the code is that all Pharmaceutical companies have a specific policy dealing with meetings and hospitality. This must be adhered to otherwise companies can find themselves in breach of the code which can ultimately lead to heavy sanctions against the offending company.

What sort of meetings are acceptable? In simple terms, educational meetings. This however does not rule out promotional meetings as these can be just as educational as non-promotional meetings. Either way, the educational content of the meeting must be the primary purpose of the meeting.

To achieve the right balance between educational content and hospitality the following must be considered. Timings- Does the length of the meeting justify the hospitality offered? For example, a meeting lasting one hour in the afternoon does not warrant an elaborate 3 course dinner and overnight accommodation, however if the meeting commenced at 12 noon and ran till 6pm and extended until the following morning, then this level of hospitality could be justified.

Costs/Quality- Is the cost and quality of the hospitality in accordance with the level of the meeting? For example, a good quality venue with 3 course dinner could be booked for a meeting featuring an international speaker however would not be justifiable for a local GP speaker meeting as this would be more appropriately hosted in a conference centre.

Arrangements- Have the arrangements been made to be