Take the time and energy that you would normally use to try and save money and refocus it on 4 areas of your business:

1. Improving enquiries
2. Improving the conversion of those enquiries
3. Improving the average transaction size
4. Improving the average transactio
   Prevent Slips and Falls In the Workplace With Industrial Matting
   Slips and falls in the workplace costs industries millions of dollars per year in workmen compensation claims and from civil lawsuits from the general public. Slippery floors can be eliminated in the workplace environment.However, wet slippery floors are an everyday occurrence and are sometimes not considered a major health hazard. But slips and falls that are the result from flooring that is unsafe accounts for more than 70% of the reported injuries reported to OSH
   Why do some small businesses become glorified jobs for the business owner, often earning the owner less money per hour than if they had a job?

   I see this happening very often in small businesses. The owners start out enthusiastically, then experience all the extra paperwork, organising and chasing that needs to be done and slowly the novelty wears off. For the majority of business owners it gets too hard and they give up, adding to the high failure rate of small businesses in the first 12 months.

   It doesn't have to be like that!

   There may be some tough times in any small business and there is nothing worse than wondering if you are going to sell something today. Wondering if the sales in the month will be enough to cover the bills. As a business owner you need to know, with a level of certainty, what your income will be next week, next month.

   In lean times it may seem that the only solution is to cut costs, like cutting back on the advertising budget. But by cutting back on costs you may save 10% or maybe even 20% but it is far better to improve your income by 50% or 60%? There is a limit to how much you can cut costs but there is no limit to how much you can improve your income.

   Take the time and energy that you would normally use to try and save money and refocus it on 4 areas of your business:

   1. Improving enquiries
   2. Improving the conversion of those enquiries
   3. Improving the average transaction size
   4. Improving the average transaction
      Top 5 Tips to Have Them Lining Up At Your Trade Show Booth
      You've jumped through all the hurdles and management just approved the budget for the trade show booth you've been dying to do for ages. You just high-fived your team when it hits you-you don't just need a trade show booth, you need that trade show booth to get results!This means you have to get people to come to your trade show booth-lots of them or your boss is going to be one unhappy person. Yikes!Before you start that letter of resignation, wipe the sweat
      that needs to be done and slowly the novelty wears off. For the majority of business owners it gets too hard and they give up, adding to the high failure rate of small businesses in the first 12 months.

      It doesn't have to be like that!

      There may be some tough times in any small business and there is nothing worse than wondering if you are going to sell something today. Wondering if the sales in the month will be enough to cover the bills. As a business owner you need to know, with a level of certainty, what your income will be next week, next month.

      In lean times it may seem that the only solution is to cut costs, like cutting back on the advertising budget. But by cutting back on costs you may save 10% or maybe even 20% but it is far better to improve your income by 50% or 60%? There is a limit to how much you can cut costs but there is no limit to how much you can improve your income.

      Take the time and energy that you would normally use to try and save money and refocus it on 4 areas of your business:

      1. Improving enquiries
      2. Improving the conversion of those enquiries
      3. Improving the average transaction size
      4. Improving the average transactio
         How Effective Are You on the Telephone? Important Telecommunications Tips
         I have recently received several questions that relate to telecommunications. These questions are not only geared toward the unwanted and bothersome phone calls we receive from telecommunicators trying to sell us something - although we can certainly learn what not to do from them - but also are concerned with how we can present effectively and powerfully over the telephone.Telephone impressions are as important as in-person impressions. the firs
         there is nothing worse than wondering if you are going to sell something today. Wondering if the sales in the month will be enough to cover the bills. As a business owner you need to know, with a level of certainty, what your income will be next week, next month.

         In lean times it may seem that the only solution is to cut costs, like cutting back on the advertising budget. But by cutting back on costs you may save 10% or maybe even 20% but it is far better to improve your income by 50% or 60%? There is a limit to how much you can cut costs but there is no limit to how much you can improve your income.

         Take the time and energy that you would normally use to try and save money and refocus it on 4 areas of your business:

         1. Improving enquiries
         2. Improving the conversion of those enquiries
         3. Improving the average transaction size
         4. Improving the average transactio
            Deceptive Marketing and Procrastination
            Procrastination is every marketers worst nightmare.This applies on three fronts.Firstly how many times have we waited to see how a company or product sells before joining?There is a very fine line between researching the background history of a company before joining and should I join or not!By carried out proper research we should then be able to make an informed decision.Sounds easy, but…In real life we are swayed by so many
            only solution is to cut costs, like cutting back on the advertising budget. But by cutting back on costs you may save 10% or maybe even 20% but it is far better to improve your income by 50% or 60%? There is a limit to how much you can cut costs but there is no limit to how much you can improve your income.

            Take the time and energy that you would normally use to try and save money and refocus it on 4 areas of your business:

            1. Improving enquiries
            2. Improving the conversion of those enquiries
            3. Improving the average transaction size
            4. Improving the average transactio
               Kiss the T.O.A.D. for Sales Effectiveness
               There is a fairy tale told about the Princess who kisses a FROG. An ugly FROG. In fact, it was so ugly, most people believe it was really a TOAD. The fairy tale explains that once the Princess kisses the TOAD he turns into a Prince because her kiss breaks the spell of an evil witch.So, what does kissing the toad have to do with Sales Effectiveness?Kissing the T.O.A.D. is the cornerstone to improved sales effectiveness because T.O.A.D. stands for:Territo
               ome.

               Take the time and energy that you would normally use to try and save money and refocus it on 4 areas of your business:

               1. Improving enquiries
               2. Improving the conversion of those enquiries
               3. Improving the average transaction size
               4. Improving the average transactions per year

               Focusing on these 4 areas of your small business is guaranteed to ensure success. A 10% improvement in each area will multiply to a huge increase in profit.

               Start measuring these 4 areas and keep a record of the results on a weekly basis. Your goal should be to gradually improve all 4 areas by 10% per month.

               Improving enquiries - being creative in generating enquiries is the secret to customer attraction. The coffee shop offering a free muffin will win over the coffee shop next door without the free muffin. Find a point of difference... ask yourself "what will make a customer choose me over my competitor?" And when you find your unique selling proposition shout it out in every way you can possibly think of.

               Improving the conversion of those enquiries - after all the cost and effort of attracting a customer it's now up to you to sell them something. You need to answer every objection, have a strong risk reversal guarantee with a product and service range for all their needs. Often this area can be dramatically improved in many businesses. I ask businesses what they believe their conversion rate to be and