Keep in mind that you are not even on the radar screen of the mega--stores. You are not competition to them, yet they are competition to you. To survive, you must learn their weaknesses and develop your strengths.

Their Weaknesses

• Their sheer size makes them slow to move and adapt.
• They have information about national market trends but they may be weak about some specific local market conditions.
• Their management decisions typically come from corporate headquarters. This may include which products to stock, which price to charge and how to display merchandise.
• Customer service is sometimes a weakness. However, the mega--stores have improved in that area last over the last few years.
• Products are not always priced. Sometimes the mega--store employees are just too bu
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  survival and you must do what it takes within the confines of integrity and the Golden Rule.

  Keep in mind that you are not even on the radar screen of the mega--stores. You are not competition to them, yet they are competition to you. To survive, you must learn their weaknesses and develop your strengths.

  Their Weaknesses

  • Their sheer size makes them slow to move and adapt.
  • They have information about national market trends but they may be weak about some specific local market conditions.
  • Their management decisions typically come from corporate headquarters. This may include which products to stock, which price to charge and how to display merchandise.
  • Customer service is sometimes a weakness. However, the mega--stores have improved in that area last over the last few years.
  • Products are not always priced. Sometimes the mega--store employees are just too b
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    you. To survive, you must learn their weaknesses and develop your strengths.

    Their Weaknesses

    • Their sheer size makes them slow to move and adapt.
    • They have information about national market trends but they may be weak about some specific local market conditions.
    • Their management decisions typically come from corporate headquarters. This may include which products to stock, which price to charge and how to display merchandise.
    • Customer service is sometimes a weakness. However, the mega--stores have improved in that area last over the last few years.
    • Products are not always priced. Sometimes the mega--store employees are just too b
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      trends but they may be weak about some specific local market conditions.
    • Their management decisions typically come from corporate headquarters. This may include which products to stock, which price to charge and how to display merchandise.
    • Customer service is sometimes a weakness. However, the mega--stores have improved in that area last over the last few years.
    • Products are not always priced. Sometimes the mega--store employees are just too b
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      erchandise.
    • Customer service is sometimes a weakness. However, the mega--stores have improved in that area last over the last few years.
    • Products are not always priced. Sometimes the mega--store employees are just too busy or have a “That’s not my job” mentality. There is nothing more aggravating than being interested in an item but not knowing how much it cost. Some customers will go to the customer service area and ask what it costs. Others will just leave without buying the item they were interested in.
    • Some people just don’t like them. For whatever reason, some people just will not shop at the mega--stores.
    Your Strengths
    • You are small. You can adapt to market conditions more easily, especially your local market.
    • Customer service is your biggest strength. Learn more about it. Go the extra mile. Develop a more personable atmosphere in your store. Greet customers within 10 seconds of entering your store. Smile. Learn their names and call them by name. When they leave your store, say “Thanks for stopping by”, or “Have a good day”. Smile again. As a small store with few employees (or maybe just