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Answer Upon - The Small Retailer's Survival Guide - Part 2 - Go Local!
Selling Ice Cubes to Eskimos - It's Not All It's Cracked Up to Be
We use an exercise in our sales development workshops to help our participants discover some myths about what makes a great sales person. We examine our feelings as buyers toward the sales people we experience. As our participants share their opinions and experiences, we build two lists. You might try this yourself.From your experience as a buyer/consumer, what are the attributes of the ideal sales person?• _____________• _____________• _____________What are some attributes of the sales person from hell?• _____________• _____________• _____________The IdealWhich attributes for the ideal sales person did you value in the exercise above? Traits that I typically hear are:
supposed to do. Stay positive. Forget your disadvantages and start to think about your advantages. One big advantage you have over the big chWe use an exercise in our sales development workshops to help our participants discover some myths about what makes a great sales person. We examine our feelings as buyers toward the sales people we experience. As our participants share their opinions and experiences, we build two lists. You might try this yourself.From your experience as a buyer/consumer, what are the attributes of the ideal sales person?• _____________• _____________• _____________What are some attributes of the sales person from hell?• _____________• _____________• _____________The IdealWhich attributes for the ideal sales person did you value in the exercise above? Traits that I typically hear are:
Spend More Time Selling
On average a sales person spends less than two hours per day selling their products. This statistic never seized to amaze me, even though I had often found myself being an active participant of its findings.Lets face it, if we spend so little time in our day selling, why are we in sales to begin with?There is no such thing as an easy day in the mortgage industry, it is filled with many challenges from follow up phone calls, to problem solving and research, which, in the end, leaves very little time for sales, or so we think.Here are a few tips for increasing the amount of time you spend selling during your work day, follow these simple steps, and I am sure you will find yourself taking quite a few more applications through ou
If you are you running a small local independent store, you have no doubt experienced what the big regional/national chains can do to your business. They buy much lower than you do and also sell lower. Occasionally they will sell at a lower price than you can buy from your wholesaler. It is not uncommon to see private label goods from big chains being openly sold in small outlets. This article is not going to bleat about how unfair the situation is. It's not unfair. The big guys are using their muscle to attract customers and make a profit and that is what they are supposed to do. Stay positive. Forget your disadvantages and start to think about your advantages. One big advantage you have over the big chaOn average a sales person spends less than two hours per day selling their products. This statistic never seized to amaze me, even though I had often found myself being an active participant of its findings.Lets face it, if we spend so little time in our day selling, why are we in sales to begin with?There is no such thing as an easy day in the mortgage industry, it is filled with many challenges from follow up phone calls, to problem solving and research, which, in the end, leaves very little time for sales, or so we think.Here are a few tips for increasing the amount of time you spend selling during your work day, follow these simple steps, and I am sure you will find yourself taking quite a few more applications through ou
How To Cruise Around The Five Pitfalls Of Using Private Label Articles
Private label articles are the current fad in internet marketing. In a nutshell, private label rights articles, Private label articles are the current fad in internet marketing. In a nutshell, private label rights articles, known as PLR articles, are written and sold to marketers with the understanding that they can be used in any way the buyer wishes, including the ability of the buyer to claim authorship of the articles. They offer the promise of a shortcut for those who cannot write well or who don't have time to write original work. With all the excitement, how could anyone think they're a bad idea? I can give you five reasons why they can damage your business as well as some advice to help you sail past the seductive sirens of the PLR craze.
iness. They buy much lower than you do and also sell lower. Occasionally they will sell at a lower price than you can buy from your wholesaler. It is not uncommon to see private label goods from big chains being openly sold in small outlets. This article is not going to bleat about how unfair the situation is. It's not unfair. The big guys are using their muscle to attract customers and make a profit and that is what they are supposed to do. Stay positive. Forget your disadvantages and start to think about your advantages. One big advantage you have over the big chPrivate label articles are the current fad in internet marketing. In a nutshell, private label rights articles, Private label articles are the current fad in internet marketing. In a nutshell, private label rights articles, known as PLR articles, are written and sold to marketers with the understanding that they can be used in any way the buyer wishes, including the ability of the buyer to claim authorship of the articles. They offer the promise of a shortcut for those who cannot write well or who don't have time to write original work. With all the excitement, how could anyone think they're a bad idea? I can give you five reasons why they can damage your business as well as some advice to help you sail past the seductive sirens of the PLR craze.
Use Key Accounting Information To Control The Money They Need For Business
Most business owners look at the accounting system of their business as a necessary evil that doesn't contribute to the bottom line. Yet, it is essential for a successful entrepreneur to know how to set up an efficient accounting system that makes financial information readily accessible and contributes to always having enough money for your small business in the bank.ACCURATE FINANCIAL INFORMATION IS CRUCIAL The purpose of an effective accounting system is to communicate useful specific information about your business, that helps it function more effectively. You never want to be short on the cash you need to fuel your company's growth, or even run daily operations. You don't want be in a position to get a bank loan
It is not uncommon to see private label goods from big chains being openly sold in small outlets. This article is not going to bleat about how unfair the situation is. It's not unfair. The big guys are using their muscle to attract customers and make a profit and that is what they are supposed to do. Stay positive. Forget your disadvantages and start to think about your advantages. One big advantage you have over the big chMost business owners look at the accounting system of their business as a necessary evil that doesn't contribute to the bottom line. Yet, it is essential for a successful entrepreneur to know how to set up an efficient accounting system that makes financial information readily accessible and contributes to always having enough money for your small business in the bank.ACCURATE FINANCIAL INFORMATION IS CRUCIAL The purpose of an effective accounting system is to communicate useful specific information about your business, that helps it function more effectively. You never want to be short on the cash you need to fuel your company's growth, or even run daily operations. You don't want be in a position to get a bank loan
You're Ready To Sell - But is Your Business?
Proper preparation for the sale of your business is one of the most important things you can do. If you were selling your car, you'd probably vacuum the inside and wash and polish the outside in the hope of selling it faster, or getting a few hundred dollars more-or both. In a competitive business sales environment and a world of ever more savvy buyers, it's more important than ever that you put a little "polish" on your business as well when it's time to sell. Start by putting yourself in the shoes of a potential buyer and ask yourself, "What can I do to make this business more attractive?" You, the seller, are an important part in the overall marketing plan, and your role starts with cleaning up your business-both physically an
unfair the situation is. It's not unfair. The big guys are using their muscle to attract customers and make a profit and that is what they are supposed to do. Stay positive. Forget your disadvantages and start to think about your advantages. One big advantage you have over the big chProper preparation for the sale of your business is one of the most important things you can do. If you were selling your car, you'd probably vacuum the inside and wash and polish the outside in the hope of selling it faster, or getting a few hundred dollars more-or both. In a competitive business sales environment and a world of ever more savvy buyers, it's more important than ever that you put a little "polish" on your business as well when it's time to sell. Start by putting yourself in the shoes of a potential buyer and ask yourself, "What can I do to make this business more attractive?" You, the seller, are an important part in the overall marketing plan, and your role starts with cleaning up your business-both physically an
Advantages of Outsourcing
To a layman, outsourcing would seem like a waste of time and money, as well as an unneeded complication. After all, why send business abroad when the work can probably be done better right at home? To a politician, the issue of outsourcing serves as a fortified objection to taking jobs away from ‘our own countrymen’. Sympathy towards this issue may elicit a few votes, but nothing more.But to a businessman, outsourcing is a modern day boon. Outsourcing grants businesses the freedom to dump non – core, yet important sectors of its administration on companies specializing in those very individual aspects. Thus, leaving the businessman free to wholly concentrate on those areas of the company that bring in the real moolah.The most entici
supposed to do. Stay positive. Forget your disadvantages and start to think about your advantages. One big advantage you have over the big chains is that you are a truly local business. You have local customers for sure, but do you stock local products?To a layman, outsourcing would seem like a waste of time and money, as well as an unneeded complication. After all, why send business abroad when the work can probably be done better right at home? To a politician, the issue of outsourcing serves as a fortified objection to taking jobs away from ‘our own countrymen’. Sympathy towards this issue may elicit a few votes, but nothing more.But to a businessman, outsourcing is a modern day boon. Outsourcing grants businesses the freedom to dump non – core, yet important sectors of its administration on companies specializing in those very individual aspects. Thus, leaving the businessman free to wholly concentrate on those areas of the company that bring in the real moolah.The most entici
The big chains have often toyed with selling products that are made in the locality. Some even have a small sales area dedicated to local products. They have never mastered the art of doing this and probably never will. This is mainly because their head office resource simply couldn't stretch to closing deals with individual suppliers on behalf of individual stores. As often is the case, the head office contingent is reluctant to allow individual
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