Wholesale Name Brand Clothing Versus Non Branded Clothing
A customer called me recently and asked me whether I think he should focus on non branded clothing or brand name clothing.His question is based on the following idea.Brand name clothing is highly recognizable by customers because the brands spend millions of dollars marketing themselves. Non branded clothing, basically clothing by smaller labels or imported from overseas, have no name recognition. But the flip side is that non branded clothing can be purchased and resold for allot less than branded clothing.So how do you decide between selling non branded and brand name clothing?For starters you need to know who your customers are.Altho

How to Give Customers What They Want and Keep Them Coming Back For More!
A key characteristic of a successful business is its ability to give clients what they need in a way that keeps them coming back for more. The concept seems easy enough, but how does one actually go about doing it?There is a lot to consider when providing for a client; not only do you have to keep the needs of your sales leads in mind, but you also have to know the limits of your company and your sales associates. It’s a lot to think about for just one customer, isn’t it?Not really. People become lifelong customers for very simple reasons – respect, commitment, and understanding. Offer these basic human needs to customers and they will come back for more.Called by many names; townships, informal settlements, or squatter camps, they are an integral part of South African life, both in rural and urban areas. A collection of ramshackled structures made of corrugated iron, cardboard, wood, fencing, whatever can be found to create a home. The roads between the shacks are better described as worn pathways, some too small for a vehicle to pass, others wider with space for vehicles and informal trade to mingle with playing children. R.D.P. (Reconstruction and Development) housing projects are interspersed with the shack-lands, where the government has built small brick houses, which will ideally and ultimately house all of South Africa’s homeless. Amongst the shacks; schools, clinics, churches or missions, spaza shops, shabeens and taverns are found. The services that are usually conspicuously missing are police stations, post offices, and health outlets (apart from clinics, which dispense medicine and traditional healers).

The interior of most shacks are dark and stuffy, leaky in summer and draughty in winter when the paraffin stoves used for cooking and warmth far too often lead to fires, unable to be contained before spreading fast and far and with tragic consequences. These conditions are totally unsuitable for people living with compromised respiratory diseases such as those that are the symptoms of HIV/AIDS.

Informal trade is done from spaza shops, which are general dealer stores set up inside shacks, caravans, under gazebos or trees, or in containers. In the same way, hairdressing services, telephonic services and clothing are sold. Shabeens and taverns are bottle stores and restaurants.

Business is usually quiet during the daytime on weekdays, as most people who are employed and most children who are in school are not available as consumers. Children are often responsible for the shopping as their parent’s work, and it is becoming more and

, others wider with space for vehicles and informal trade to mingle with playing children. R.D.P. (Reconstruction and Development) housing projects are interspersed with the shack-lands, where the government has built small brick houses, which will ideally and ultimately house all of South Africa’s homeless. Amongst the shacks; schools, clinics, churches or missions, spaza shops, shabeens and taverns are found. The services that are usually conspicuously missing are police stations, post offices, and health outlets (apart from clinics, which dispense medicine and traditional healers).

The interior of most shacks are dark and stuffy, leaky in summer and draughty in winter when the paraffin stoves used for cooking and warmth far too often lead to fires, unable to be contained before spreading fast and far and with tragic consequences. These conditions are totally unsuitable for people living with compromised respiratory diseases such as those that are the symptoms of HIV/AIDS.

Informal trade is done from spaza shops, which are general dealer stores set up inside shacks, caravans, under gazebos or trees, or in containers. In the same way, hairdressing services, telephonic services and clothing are sold. Shabeens and taverns are bottle stores and restaurants.

Business is usually quiet during the daytime on weekdays, as most people who are employed and most children who are in school are not available as consumers. Children are often responsible for the shopping as their parent’s work, and it is becoming more and

ens and taverns are found. The services that are usually conspicuously missing are police stations, post offices, and health outlets (apart from clinics, which dispense medicine and traditional healers).

The interior of most shacks are dark and stuffy, leaky in summer and draughty in winter when the paraffin stoves used for cooking and warmth far too often lead to fires, unable to be contained before spreading fast and far and with tragic consequences. These conditions are totally unsuitable for people living with compromised respiratory diseases such as those that are the symptoms of HIV/AIDS.

Informal trade is done from spaza shops, which are general dealer stores set up inside shacks, caravans, under gazebos or trees, or in containers. In the same way, hairdressing services, telephonic services and clothing are sold. Shabeens and taverns are bottle stores and restaurants.

Business is usually quiet during the daytime on weekdays, as most people who are employed and most children who are in school are not available as consumers. Children are often responsible for the shopping as their parent’s work, and it is becoming more and

o be contained before spreading fast and far and with tragic consequences. These conditions are totally unsuitable for people living with compromised respiratory diseases such as those that are the symptoms of HIV/AIDS.

Informal trade is done from spaza shops, which are general dealer stores set up inside shacks, caravans, under gazebos or trees, or in containers. In the same way, hairdressing services, telephonic services and clothing are sold. Shabeens and taverns are bottle stores and restaurants.

Business is usually quiet during the daytime on weekdays, as most people who are employed and most children who are in school are not available as consumers. Children are often responsible for the shopping as their parent’s work, and it is becoming more and

, hairdressing services, telephonic services and clothing are sold. Shabeens and taverns are bottle stores and restaurants.

Business is usually quiet during the daytime on weekdays, as most people who are employed and most children who are in school are not available as consumers. Children are often responsible for the shopping as their parent’s work, and it is becoming more and more common as AIDS spreads, that children are required to look after sick parents, run the household and look after siblings.

In the evenings and on weekends, the streets come alive with people shopping, trading and visiting each other. Music blares, cars are washed and children use the streets as their playground. Township life is truly community based living, and it is this quality that makes this physically challenging environment, a special one.

The Spaza shop is often a central area for residents who generally do not have refrigerators, and must purchase food daily basis. It is the Spaza shop’s central position in a community that makes it a perfect point to distribute health products and indeed even as a place to distribute information and knowledge.

THE CREATION OF HEALTH SPAZAS

With the above scenario in mind, Fevertree has initiated a concept into the townships of a rather unique type of Spaza shop. The main aim of the Health Spaza is to start as it were, health shops like the health stores you find in more affluent areas of the city. Many of these health shop owners have told us that they are increasingly seeing township dwellers who prefer to come through there doors with minor ailments as the advice is free and the products are affordable (well some of them at any rate). I am sure that the rich and poor both can agree on the fact that a visit to a medical practitioner is costly, as is a visit to a Sangoma or traditional healer.

The Health Spaza saves the township dweller the trip into