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    Advertising Jingles: Radio and Television's Strongest Tool for Visibility and Name Retention
    How did you learn the alphabet? You sang it. How much longer would it have taken if you had had to learn it some other way? Songs get information into our minds faster and more permanently than any other communication. Lovers speak fondly of “our song” because it instantly calls up happy memories. McDonalds’ s “Da da da DA DAHH” is so entrenched that the second part no longer needs to be sung -- our minds instantly supply “..I’m lovin’ it!” This is powerful stuff.A person can be hot in the middle of a conversation. A jingle comes on a radio playing in the background and goes into our heads even though we’re paying no attention to it. Could any advertiser ask for more?There are two caveats: a jingle must be as good as a hit song, and its ‘hook’ line must put a specific, relevant idea into listeners’ minds. Here are some great hooks:“I scream, you scream, for Kline’s Ice Cream!” “Red Lobster for the Seafood Lover in You!” “We’ll be good to your car, so your car will be good to you, Jiffy Lube!” “Your Steven Kia Dealer’s got great Kia deals for you!”Each one says exactly what the business does except the first, which ties the generations-old “I scream…” with the business. Kline’s means ice cream!Unfortunately, no license is required to write or produce a jingle, and there are far more awful jingles out there than good ones. Here’s how
    ning business require thought. Your cleaning service business should have a polished and professional image to compete in the marketplace. A professionally designed logo will help to brand your company in the public's mind. Your logo will be printed on business cards, marketing pieces, letterhead, car signs, etc., so carefully consider the image you want to present, and then choose a name and artwork which will best reflect that image. Be certain that the business name you’ve chosen is not already in use. At LogoYes.com you c
    Putting Together an MLM System
    There are a number of ways you can build up your MLM business. No matter what your particular MLM system may be, you have to go into it with gusto. Simply put, find the best MLM system for you and let it make your business a success. One type of MLM system is an internet system. If you go the internet route then you will be using all of the technologies online to help you succeed in your MLM business. On the internet you can automate your education processes, your prospecting, and a number of other components of running the business. You may use autoresponders or other methods of promotion as well when you work with an internet MLM system. Autoresponders on the internet have been around for some time and have proven to be effective in marketing. Whether your system is an online MLM system or offline, you must evaluate the prospecting system. Recruiting is your first shot at telling people about your opportunity. If you are working with an online MLM system then you may get these from a sign up page on your website. If you have such a lead capture page, you will be able to get phone numbers, emails, and even home addresses so that you can easily get in touch with recruits who have a genuine interest in what you have to offer. When you contact these prospects, use a good sales script for a hard sell. Do it now and don't let your leads get "cold". The other thing t
    Although challenging, it is possible to start a cleaning business within two weeks. If you have customers already waiting for your services you can start cleaning in a few days, then word of mouth and a direct mail campaign will increase your customer base. Keep in mind that obtaining new customers for a cleaning business can be time consuming and costly. In addition, your costs will rise considerably if you purchase liability and worker’s compensation insurance. If your goal is to earn a substantial living solely from your house cleaning business, then you must reinvest earnings into the business in order to increase customers and income. Growing your cleaning business into a professional operation that can compete with cleaning franchises is possible!

    How to start a cleaning business with minimal investment and maximum return.

    The article "Are You Ready” at MaidDocs.com tells you what to expect during your first year of running your own cleaning business. After reading the article if you are certain that you still want to start your own house cleaning business, then visit all of the websites listed at the end of this article to learn about government regulations, taxes and licensing, and professional cleaning business forms. You will also find information about how to establish ownership of your cleaning business (corporation, LLC, or sole proprietor.)

    Decide on the fee you will charge for your cleaning services. Research the local market to determine what your competitors charge. You must remain within the local standards, and you can undercut your competition slightly; however, if you charge significantly less than the competition you may end up with low profits and a heavy workload -- defeating your business goals. Keep your prices within local standards so that as you add employees you will not need to raise prices and thereby lose customers. If you want to offer significantly lower cleaning fees than your competitors you should advertise time-sensitive discounts (i.e. $50 off a deep cleaning until the end of next month.)

    The name and logo for your cleaning business require thought. Your cleaning service business should have a polished and professional image to compete in the marketplace. A professionally designed logo will help to brand your company in the public's mind. Your logo will be printed on business cards, marketing pieces, letterhead, car signs, etc., so carefully consider the image you want to present, and then choose a name and artwork which will best reflect that image. Be certain that the business name you’ve chosen is not already in use. At LogoYes.com you ca

    When You Hate Your Job and Can't Leave
    You hate your job, but what specifically? Take this structured approach to get some clarity, and identify some action to take. It's unlikely you hate everything, there must be something that is good, and other elements that are ok.Step 1: Take some time (perhaps over the weekend) and put down in detail what you dislike about your job. You really must be specific, it is not just that you dislike your boss, but e.g. the way he never gives you feedback or flies off the handle without reason, or never shares business information with you and your colleagues. Step 2: Next, list down what you like about your job. There must be something that you like, perhaps not your boss, but your colleagues, or your free healthcare.Step 3: Identify what you can resolve. Can you be proactive in some areas? Can you approach the person you are having problems with? Perhaps it's a colleague who doesn't do their fair share of work so everything gets loaded onto you. Be careful though. Don't charge right in, wait and think things through from their perspective.Step 4: Address the areas you may need some help with. Has the volume of work increased so much that you have to work late each night, or are you taking work home? Do you need to discuss this with your manager if it is becomin
    house cleaning business, then you must reinvest earnings into the business in order to increase customers and income. Growing your cleaning business into a professional operation that can compete with cleaning franchises is possible!

    How to start a cleaning business with minimal investment and maximum return.

    The article "Are You Ready” at MaidDocs.com tells you what to expect during your first year of running your own cleaning business. After reading the article if you are certain that you still want to start your own house cleaning business, then visit all of the websites listed at the end of this article to learn about government regulations, taxes and licensing, and professional cleaning business forms. You will also find information about how to establish ownership of your cleaning business (corporation, LLC, or sole proprietor.)

    Decide on the fee you will charge for your cleaning services. Research the local market to determine what your competitors charge. You must remain within the local standards, and you can undercut your competition slightly; however, if you charge significantly less than the competition you may end up with low profits and a heavy workload -- defeating your business goals. Keep your prices within local standards so that as you add employees you will not need to raise prices and thereby lose customers. If you want to offer significantly lower cleaning fees than your competitors you should advertise time-sensitive discounts (i.e. $50 off a deep cleaning until the end of next month.)

    The name and logo for your cleaning business require thought. Your cleaning service business should have a polished and professional image to compete in the marketplace. A professionally designed logo will help to brand your company in the public's mind. Your logo will be printed on business cards, marketing pieces, letterhead, car signs, etc., so carefully consider the image you want to present, and then choose a name and artwork which will best reflect that image. Be certain that the business name you’ve chosen is not already in use. At LogoYes.com you c

    Internal Training - 5 Ideas To Make It Work
    In a previous article I looked at reasons why training is important and how organisations could look at providing training for employees. In this article I’ll consider some practical ways of going about providing internal training. It must be said that internal training is never expected to replace quality external training but what it can offer is a degree of personalisation and employee involvement that even the best training courses may not achieve. By encouraging employees to generate knowledge and add to their own knowledge, the business or organisation can benefit markedly.Peer TrainingPeer training is one person delivering a short training session on some part of the technology the company uses. As it is informal, "students" are likely to be more relaxed and may learn more. A further benefit is that it does not require large amounts of downtime, a feature that can suit businesses and employees alike. Most commonly it's just an impromptu training session around a computer. It can also be set up as scheduled training over an agreed period.PresentationsLike peer training these are informal sessions. The main difference is that they usually involve much larger groups and it is voluntary. This can be anything from 5 minutes to an hour. The advantage here is that those presenting will already have some special knowledge of the business and it can help spread
    t your own house cleaning business, then visit all of the websites listed at the end of this article to learn about government regulations, taxes and licensing, and professional cleaning business forms. You will also find information about how to establish ownership of your cleaning business (corporation, LLC, or sole proprietor.)

    Decide on the fee you will charge for your cleaning services. Research the local market to determine what your competitors charge. You must remain within the local standards, and you can undercut your competition slightly; however, if you charge significantly less than the competition you may end up with low profits and a heavy workload -- defeating your business goals. Keep your prices within local standards so that as you add employees you will not need to raise prices and thereby lose customers. If you want to offer significantly lower cleaning fees than your competitors you should advertise time-sensitive discounts (i.e. $50 off a deep cleaning until the end of next month.)

    The name and logo for your cleaning business require thought. Your cleaning service business should have a polished and professional image to compete in the marketplace. A professionally designed logo will help to brand your company in the public's mind. Your logo will be printed on business cards, marketing pieces, letterhead, car signs, etc., so carefully consider the image you want to present, and then choose a name and artwork which will best reflect that image. Be certain that the business name you’ve chosen is not already in use. At LogoYes.com you c

    Influencing the Mind: Learning as It Relates to the Self
    IntroductionLearning is a development and formative process, evolving and changing over time due to various influencing factors like criticism received, self-analytical processes and other forms of feedback. Eaton (1938), as quoted by Snelbecker (1974) stated that “when a man has learned anything he is, for a time at least, changed in his readiness to deal with this or that in his environment. He has become, with respect to certain things, events, meanings, as the case may be, differently sensitive, differently percipient, differently disposed as to the forms of his responsive behaviour, whether in action, in understanding, or in feeling”. It can occur largely, independent of institutional education, guided primarily by self-directed learning or what McNiff (1993) termed “institution-unbound” learning. In this way learning is related to the self.Roots of learningIn this section an attempt is made to discuss essentials that form the foundation of learning as it relates to the self.Learning of the individual starts when his life beginsIf this assumption is true, then it follows logically that children needs to be regarded as full members of a community, and they should be treated as if they are a guest in your house. By the latter I mean that if they make a mistake, they will be pardoned as any guest in a house. This will ensure that feelings
    cut your competition slightly; however, if you charge significantly less than the competition you may end up with low profits and a heavy workload -- defeating your business goals. Keep your prices within local standards so that as you add employees you will not need to raise prices and thereby lose customers. If you want to offer significantly lower cleaning fees than your competitors you should advertise time-sensitive discounts (i.e. $50 off a deep cleaning until the end of next month.)

    The name and logo for your cleaning business require thought. Your cleaning service business should have a polished and professional image to compete in the marketplace. A professionally designed logo will help to brand your company in the public's mind. Your logo will be printed on business cards, marketing pieces, letterhead, car signs, etc., so carefully consider the image you want to present, and then choose a name and artwork which will best reflect that image. Be certain that the business name you’ve chosen is not already in use. At LogoYes.com you c

    The Importance of Project Closeout and Review in Project Management.
    DescriptionThe well known English phrase “last but not least” could not better describe how important the project closeout phase is. Being the very last part of the project life-cycle it is often ignored even by large organizations, especially when they operate in multi-project environments. They tend to jump from one project to another and rush into finishing each project because time is pressing and resources are costly. Then projects keep failing and organizations take no corrective actions, simply because they do not have the time to think about what went wrong and what should be fixed next time. Lessons learned can be discussed at project reviews as part of the closeout phase. Closure also deals with the final details of the project and provides a normal ending for all procedures, including the delivery of the final product. This paper identifies the reasons that closeout is neglected, analyzes the best practices that could enhance its position within the business environment and suggest additional steps for a complete project closeout through continuous improvement.Project managers often know when to finish a projects but they forget how to do it. They are so eager to complete a project that they hardly miss the completion indicators. "Ideally, the project ends when the project goal has been achieved and is ready to hand over to customer" (Wellace et. al, 2004, p156). In tim
    ning business require thought. Your cleaning service business should have a polished and professional image to compete in the marketplace. A professionally designed logo will help to brand your company in the public's mind. Your logo will be printed on business cards, marketing pieces, letterhead, car signs, etc., so carefully consider the image you want to present, and then choose a name and artwork which will best reflect that image. Be certain that the business name you’ve chosen is not already in use. At LogoYes.com you can create a logo online for only $99.

    Before you start your own cleaning business be prepared with customized, professionally written cleaning business forms and letters. You should have: a sales script memorized to perfection whether you do in-home estimates or estimates by phone; cleaning fee estimate calculator; fee estimate letters; follow-up letters for quotes not booked; new customer letters stating hourly fees for cleaning services and payment policies; a customer database and accounting system set up and ready to accept information; customer information sheets listing vital details for account; cleaning service checklist form to leave with customers at every service; customer survey forms for every new customer to complete and return; and complaint response letters and forms ready for mailing just in case a customer is dissatisfied.

    To obtain your first customers you can advertise under "services" in the classified section of your local newspapers. Keep it short and ad your logo if you can afford to. Your ad might read “Quality housecleaning with integrity. Call ###-#### for a free estimate.” $25 - $100 should cover running your ad for 2 weeks depending upon your location and size of the ad.

    It is of utmost importance that you have a voice-mail system with a professional message which reflects your business image. Also, your phone system should capture incoming numbers as callers may not leave a message, or may forget to leave their phone number. Be certain to return calls within 2 to 3 business hours. Because most people have sufficient home or mobile phone systems the cost of this will not be included in our general start-up estimate.

    Marketing pieces may be hand delivered or mailed. Your choices are door hangers, brochures or postcards. We prefer brochures or postcards rather than door hangers because they can be used as handouts and as mailing pieces. You can develop your own brochure or postcard using Microsoft Publisher software, or you can purchase a pre-designed template. The pieces can be printed in-house if you have a high quality printer, or printed

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